Guy Kawasaki and Andy Sernovitz were keynoting the Silicon Valley AMA lunch, and Guy premiered a new speech about his new company Truemors. Here it is compliments of Andy's blog: www.damniwish.com

1. Guy Kawasaki co-founder

2. Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09 How I built a

3. 0

4. number of business plan drafts

5. 0

6. number of pitches made to venture capitalists

7. 7.5

8. number of weeks from registering truemors.com to launching it

9. $ 4,500

10. cost of software development

11. $ 4,824.13

12. cost of legal fees

13. $ 399

14. cost of logo

15. $ 1,115.05

16. cost of domain registrations

17. $ 12,107.09

18. grand total of all costs

19. for a copy send an email to: [email_address] presentation created by: www.ethos3.com Ethos3 Communications