Business Intelligence and Analytics in banking has advanced with time and has been invariably helping banks to leverage the banking data and utilize it for utmost business value. BI enables banks to manage data, gain actionable insights and make informed decisions for better profitability.

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BI and Analytics
in Banking

2. Introduction
Banking has advanced from individual brick-and-mortar silos to networked
institutions that caters to individual requirements of its customers.
Today, more than ever, it has become crucial for banks and financial institutions to
differentiate their services from the rest.
To create new and innovative services that benefit customers and add to the bank’s
business value, banks must leverage the banking data and utilise it.
BI and analytics solutions can help banking institutions manage all banking and
customer data to gain insights and make informed decisions.

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Few Challenges Faced by Banks
(that can be conquered using BI and Analytics Solutions)
Unstructured data Customer analytics Single view of customer Governance Fraud identification

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Take a tour on these statistics
70% Over 70% of the
executives in banks
worldwide say customer
centricity is important
to them.
Only 29% analyse customers’ share of
wallet, one of the key measures of a
bank’s relationship with its customers.
Less than half of
banks analyse
customers’ external
data, such as social
media activities and
online behaviour.
According to Capgemini
and EFMA’s research, only
37% of customers
believe that banks
understand their needs
and preferences
adequately.
37%
According to Capgemini
and EFMA’s research, only
37% of customers
believe that banks
understand their needs
and preferences
adequately.
37%
Only 37% of banks have hands-on
experience with live big-data
implementations, while the majority of banks
are still focusing on pilots and experiments.
37%29%

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Key Drivers for Analytics in Banking
Digital challengers End-to-end process optimisation
Risk and compliance Unified channel experience Increasing digital footprint

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How can Analytics and BI help banks with customer data?
In acquiring new customers
By retaining customers
By growing share of wallet.

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