presentation for 2/22 panel on ads 2.0 at iab annual meeting

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here is introduction i have prepared for monday 2/22 panel on ads 2.0 at iab annual meeting in carlsbad. http://www.iab.net/events_training/alm/agenda. participants include facebook, yelp and twitter.

Technologie Business

-- d
raf
Ads 2.0t --
IAB Annual Meeting
Carlsbad, CA
Monday February 22, 2010

SocialMedia.com Confidential

Featuring:

•Seth Goldstein @seth
Chairman at SocialMedia.com
• Tim Kendall
Director, Monetization at Facebook
• Jed Nachman
VP Sales at Yelp
• Anamitra Bannerji
Product Management, Monetization at Twitter

SocialMedia.com Confidential

2005: Web 1.0 - Web 2.0

– as per Tim OReilly

SocialMedia.com Confidential

Decimalization of Media

•Tweets

•Check-ins

•“Likes”

•Ratings

SocialMedia.com Confidential

Decimalization of Ads

•Who (identity)

•What (status)

•Where (geo)

•With Whom (social)

SocialMedia.com Confidential

2010: Ads 1.0 - Ads 2.0
Ads 1.0 Ads 2.0
fake --> real
pages --> people
statements --> questions
static images --> dynamic data
generic --> personalized
Google AdSense --> Facebook Connect
banners --> messages
keywords --> conversations
CTR --> Virality
cookies --> identity
ad servers --> apis
behavioral targeting --> explicitly opting-in
professional spots --> amateur videos
multimedia megabytes --> 140 characters txt

SocialMedia.com Confidential

Today’s Panel

SocialMedia.com Confidential

presentation for 2/22 panel on ads 2.0 at iab annual meeting

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presentation for 2/22 panel on ads 2.0 at iab annual meeting

1. -- d raf Ads 2.0t -- IAB Annual Meeting Carlsbad, CA Monday February 22, 2010 SocialMedia.com Confidential

2. Featuring: •Seth Goldstein @seth Chairman at SocialMedia.com • Tim Kendall Director, Monetization at Facebook • Jed Nachman VP Sales at Yelp • Anamitra Bannerji Product Management, Monetization at Twitter SocialMedia.com Confidential

3. 2005: Web 1.0 - Web 2.0 – as per Tim OReilly SocialMedia.com Confidential

4. SocialMedia.com Confidential

5. Decimalization of Media •Tweets •Check-ins •“Likes” •Ratings SocialMedia.com Confidential

6. Decimalization of Ads •Who (identity) •What (status) •Where (geo) •With Whom (social) SocialMedia.com Confidential

7. 2010: Ads 1.0 - Ads 2.0 Ads 1.0 Ads 2.0 fake --> real pages --> people statements --> questions static images --> dynamic data generic --> personalized Google AdSense --> Facebook Connect banners --> messages keywords --> conversations CTR --> Virality cookies --> identity ad servers --> apis behavioral targeting --> explicitly opting-in professional spots --> amateur videos multimedia megabytes --> 140 characters txt SocialMedia.com Confidential

8. Today’s Panel SocialMedia.com Confidential

presentation for 2/22 panel on ads 2.0 at iab annual meeting

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