Description of capabilities, services and clients

1. The best way to speak to and influence
the multi-cultural business, civic, media
and social leadership of Miami
Market Savvy...…Multi-cultural...…Intensely Networked
a unit of

2. SYNOPSIS
We advise clients on important matters lying just beyond their areas of
training, experience and/or frames of reference.
All business owners and senior managers occasionally need guidance in their
dealings with external forces…..such as the news media, the government,
advocacy groups, the overall community and unfamiliar new markets.
We serve for a day…or for the duration…to help clients successfully manage
such encounters.
2

3. Headlines
• Specialists in positioning clients in the Miami/South Florida marketplac
• Deeply entrenched in all facets of the community and in key economic
sectors
• Access to high-level decision makers in all areas (media, business,
government, politics, civic, philanthropy)
• Experienced in a broad range of business sectors (real estate, technology,
entertainment, health care, energy, environment, banking and finance)
• Focused on revenue generating activities (client development, strategic
alliances, direct marketing)
3

4. AREAS OF EMPHASIS AND EXPERTISE
Miami
We have been significant players in Miami for over twenty years and are widely
known as the “Miami Relations Firm” for our ability to help clients from
elsewhere in the world enter and succeed in the complex and rapidly changing
Miami market
We place special emphasis on the region's leadership (news media, government
and private sector)……but also have access to and work with the many diverse
elements of this cosmopolitan center.
We have experience in a number of important industries, but we do not
specialize in any particular sector and pursue challenging assignments wherever
we find them.
Whether the goal involves establishing a strong South Florida presence,
launching a marketing campaign or dealing with a business crisis, we quickly
determine a client's needs and aggressively implement effective programs to
address them.
4

5. Public Affairs
Political relevance is very frequently a key determinant of business success and
we have the ability to carry a client’s message into every corner of Miami and
South Florida…..among senior community leaders, business executives, civic
and neighborhood activists and at the grass roots levels.
The principals of GDB Miami are deeply embedded in the political structure of
South Florida and understand the unique and important nexus that exists
among media, government, and the private sector.
We help our clients strategically navigate these arenas in order to achieve a
wide range of business, consumer and charitable goals.
Whether engaging in efforts to influence public policy, undertaking large scale
issue-oriented publicity campaigns, fostering alliances between corporations, or
cultivating community support for our clients' objectives, we develop and
implement high-impact public affairs programs for non-profit as well as for-
profit organizations.
5

6. Extraordinary Circumstances (Also known as “Crisis Management”)
We don’t use the term “crisis management” because a real crisis is no more
“managed” than a hurricane is “controlled.” You either survive it or you don’t
and the outcome is determined by your level of preparation and ability to
respond intelligently to the mounting threat.
Some firms treat this as an exotic specialty. We see it is an ordinary and
predictable part of being in this business. In a heartbeat, “business as usual”
becomes “business unusual” and if you don’t have the tools to deal with the
circumstances, you may be seriously damaged or worse.
We help clients deal with such out-of-the-ordinary or unanticipated
circumstances through a combination of quick and sober risk analysis, targeted
and nuanced media and community visibility and the generation of political
support and community acceptance.
6

7. Financial Relations
This practice area grew from Seth Gordon’s service as head of marketing and
external affairs for Citibank Florida when the bank first established a consumer
banking presence in the state in the late 1980s. With a senior staff assembled
from across the country and around the world, the bank needed someone to
coach them on the peculiarities of the Florida market.
We have since have worked for financial institutions such as First Equity of
Florida (a full-service broker dealer), Madison Capital (a real estate investment
and merchant banking firm) and an array of banks and S&Ls (American
Savings, BAC Florida Bank, BankUnited, NationsBank, Espirito Santo Bank,
Barclays Bank, Banco Latino International, Credit Lyonnais, Eastern National
Bank, AXA Advisors, and ING Financial).
7

8. Healthcare
This area of expertise is based upon Seth Gordon’s experience on the staff of
the Florida Senate Committee on Health and has led us to serve clients in
several areas:
- Managed care organizations (including Blue Cross Blue Shield, United
Healthcare, HIP Healthplan, and Oral Health Services),
- Hospitals (such as Cleveland Clinic, Cedars Medical Center, Parkway
Regional and the South Florida member hospitals of Columbia/HCA),
- Health-related non-profit organizations such as the American Red Cross,
the United Foundation for AIDS, the Health Foundation of South Florida and
the Dade County Medical Association.
- Early stage health technology ventures
o HealthCare.com (an online health insurance marketplace)
o MDLiveCare.com (facilitating doctor/patient interactions via web cam)
o The WriskWatch (a vital sign monitoring and emergency call device)
8

9. Entertainment
With the acquisition of the local office of a L.A.-based entertainment publicity
firm, we became the dominant entertainment-oriented marketing firm in Florida
with clients such as Planet Hollywood, BillboardLive, WAMI TV (Barry Diller’s
attempt to bring back the glory days of local market television), Telemundo,
The Lottery Channel and most of the new cable channels aimed at Latin
American audiences (Discover Channel, Travel Channel, Weather Channel, MGM
Latin America, and others).
More recently we have been retained by Pongalo.com (the HULU of Spanish-
language film and television) and vGAME BOOTH (new distribution system for
video games).
In keeping with the firm’s strategy of becoming embedded within the industries
we serve, we became very active as an industry leader and Seth Gordon was
appointed chair of the Florida Entertainment Commission by the Governor of
Florida and chair of the City of Miami Arts & Entertainment Council by the
Mayor of Miami
9

10. Technology
As the world of technology exploded on the scene in the late 1990’s, we
became bridge-builders among Internet startups, venture funds and suppliers
of key resources at our monthly Tuesday Network events we.
We represented new ventures such as Yupi.com (the first attempt to establish a
Yahoo-like portal for the Spanish-speaking world), financial-services sites
Dineronet.com and Consejero.com, Internet marketplaces such as
FoodTrader.com, EBay wannabe Subasta.com, and the Miami Herald’s efforts to
create a community portal at Miami.com.
We also worked for established technology players such as IBM, Bellsouth,
AT&T, Lucent Technologies, Microsoft, Motorola, and Global Crossing.
We presently represent
- INCUBATE MIAMI, the leading technology incubator in the region
- TECH TUESDAY, a monthly speakers forum/networking events showcasing
promising technology start-ups to potential investors, and
- MOBIUS, a developer of mobile applications
10

11. Real Estate
Throughout the recent urban real estate boom in Miami, we worked with a
great many major developers to define their corporate identities, brand their
development projects, secure government approvals, support their sales teams
and promote the identities of the emerging neighborhoods they created.
Clients and their major projects included:
- RPC Holdings (Paramount on the Bay, Paramount Beach, Paramount Park)
- Boca Developers (Biscayne Landing)
- CABI Developers (Everglades on the Bay, Capital at Brickell)
- Constructa (Ocean Steps, Mary Brickell Village)
- Covin Development (10 Museum Park)
- Developers Diversified Realty (Midtown Shops)
- Leviev Boymelgreen (Marquis, Soleil, Vitri)
- Lionstone Development (The EPIC, Ritz-Carlton South Beach)
- Midtown Group (Midtown Miami)
- Related Group (Loft I, Loft II and St. Regis Resort & Residences)
- Terra Group (Quantum, 900 Biscayne)
11

12. Energy
We work with producers and distributors of all major energy sources – oil,
natural gas, wind, solar, bio-fuels.
 American Petroleum Institute
 Florida Power & Light
 Green Eco Sys
 Recyclable Planet
 Florida Energy Forum
 Offshore Wind Logistics
12

13. Clients Served
(current and past)
ARTS, ENTERTAINMENT and MEDIA National Academy of Recording Arts & Sciences
Ocean Drive en Espanola
Adelphia Cable Systems Ocean Drive Magazine
AstralTech Americas/Astral Communications Oceandrive.com
BIGSTAR.tv Palm Beach Film Festival
BillboardLIVE Palm Beach Ocean Studios
Coral Pictures Corporation Pongalo.com (startup seeking to be the HULU of
CRIME TV, LLC Spanish entertainment)
Discovery Communications Latin Paxson Communications/PaxNet
Disney Consumer Products International South Florida CEO Magazine
Family Channel Latin America SportsChannel Florida
Florida Lottery’s “Flamingo Fortune” Telemundo
Florida Trend Magazine Travel Channel Latin America, The
Fox Sports Latin America VARIETY Magazine/The Reed Organization
Game Show Channel vGame Booth
GEMS Television Video Jukebox Network (THE BOX)
Hero Productions WAMI TV - Channel 69 (USA Broadcasting)
Independent Feature Project (IFP)/South WCIX - Channel 6 (CBS)
Latin Trade Magazine Weather Channel Latin America, The
Lottery Channel, The WFOR - Channel 4 (CBS)
MGM Network Latin America WJAN – Channel 41 (IND)
Miami Metro Magazine WLRN – Channel 17/WLRN – FM (Public
Miami.com (Miami Herald) Broadcasting)
Muvico Theatres WPBT - Channel 2 (PBS)
13

14. Yupi.com
Zoom Media Group (Poder Business Magazine and JP Morgan Chase
Loft Magazine) Madison Capital
NationsBank (also predecessor NCNB)
FINANCIAL SERVICES Sonnenblink Goldman
Wells Fargo Bank
American Savings of Florida vFinance.com
American Ventures/Urban Initiatives
AXA Advisors HEALTH and SOCIAL SERVICES
BAC Florida Bank
Banco Latino International American Red Cross
BankUnited AmeriGroup
BanQue House Bayview Center for Mental Health
Barclays Bank Blue Cross / Blue Shield of Florida
Capitalink CAC/United Healthcare of Florida
Citibank Florida Care Access Health Plan
Cohen Financial Real Estate Inv. Banking Cleveland Clinic – Florida
Consejero.com Columbia/HCA Healthcare Corporation
CP Capital Securities Dade County Medical Association
Credit Lyonnais H.I.P. Healthplan of Florida
Dineronet.com Health Foundation of South Florida
Eastern National Bank Healthcare.com
Equitable/The Suquet Agency Managed Care Of America
Espirito Santo Bank MDLiveCare.com
First Equity of Florida MedicinaNews.com
Florida International Bankers Association Oral Health Services of Florida
G & L Internet Bank Oxfam
ING Financial Parkway Regional Medical Center
John Alden Life Insurance Ramsay Youth Services
14

15. Salud.com Hornsby, Sacher, Zelman, Stanton, Paul &
Tenet Healthcare Corporation BeileyKenneth Leventhal and CompanyKenny
World Vision Nachwalter
Youth Development Research Fund Korn/Ferry International
Morgan, Lewis & Bockius, P.A.
NON-PROFIT Robert Parks, P.A.
Shutts and Bowen, P.A.
Dade Community Foundation Zogby International (opinion research)
Fred Bratcher Dance Company
GenArt PUBLIC AFFAIRS/ECONOMIC DEVELOPMENT
International Fund for Animal Welfare
Miami Children's Museum Associated Industries of Florida
United Foundation for AIDS Beacon Council
Caribbean/Latin American Action
PROFESSIONAL SERVICES Florida Academy of Trial Lawyers
Florida Alliance for Clean Technologies
Berkowitz Dick Pollack and Brant Florida Energy Forum
Borges Architects Florida International University Metropolitan
Boyden International Center
Broad and Cassel, P.A. Miami Herald Americas Conference
Coffey & Wright, LLC Orange Bowl Committee
Diaz O'Naghten, P.A. South Florida Auto & Truck Dealers Association
Duane Morris, LLP South Florida Coordinating Council
Egon Zehnder International South Florida Regional Planning Council
Ernst & Young, LLP
GreyRobinson REAL ESTATE
Hogg Allen Norton & Blue, P.A.
2005 Miami Holdings, LLC
5220 Biscayne Boulevard, LLC
15

16. Americas Capital Partners LAB Group (Kubik Condominium)
Argent Ventures (The OMNI Center) Leviev Boymelgreen
Aries Development (Grove Garden) Lionstone (Ritz Carlton South Beach)
B Developments (La Terrazas de Miami River) Maefield Holdings
BAP Development (Summit Brickell, Summit Metro 1 Properties, Inc.
Grand) Miami Urban Initiative
Boca Developers (Biscayne Landing) Miami Hotel Investments
Bona Vista Investments (Jockey Club) MK Real Estate Group, Inc.
Biscayne Development Partners (Midtown Miami, National Real Estate Holdings
Nirvana) Nexus Development (Core and Canvas)
BSG Development (3901 Biscayne) One Miami
CABI Developers Paradise International
CB Richard Ellis Patrinely Group (Saxony)
Centaur Realty Organization Premiere Luxury Investments
CMA Companies Prema, LLC
Codina Bush Klein Prime Group Developers, LLC
Comras Company Quorum Network
Constructa USA (Mary Brickell Village, Ocean Related Group
Steps) Rok Enterprises
Covin Development (10 Museum Park) Royal Palm Communities (Paramount Bay and
Developers Diversified Realty Paramount Park)
Equitable Real Estate (Dadeland Mall, Omni Mall) Shefaor Development
Florida East Coast Properties Sobay Partners, LLC
Forkosh Development Group Sonoma (ICE Condominium)
G.C. Homes Stiles Corporation
Greenridge Trails (Tennessee) Stone Street Development
Grand Bay Grove, LLC Swire Properties
Gulfstream Management, LLC Taylor Development & Land
Intrepid Real Estate Developers (Parc Lofts)
16

17. Terra International Developers (Quantum, 900 Terremark Worldwide/TerreNAP
Biscayne Bay)
Turnberry Management (The Grand TRANSPORTATION and INFRASTRUCTURE
Condominium)
Waterford at Blue Lagoon Bermello Ajamil & Partners
Browning Ferris International
TECHNOLOGY and TELECOMMUNICATIONS MasTec
Mendes Junior
AT&T/Florida Port Of Miami
Baltimore Technologies Post Buckley Schuh & Jernigan
Bellsouth MIX Rodriguez and Quiroga
Bellsouth Telecommunications South Florida Regional Transportation Authority
BellSouth Yellow Pages
BitTime TRAVEL, SPORTS and HOSPITALITY
Decidir.com
Elite Technology Solutions Bass Pro Shops
Global Crossing Bertram Yacht
FoodTrader.com Bice Group/Toscana Restaurant
LatiNode Biltmore Hotel and Club
Lucent Technologies Blue Marlin Beer
Metro PCS, Inc. Brasserie Les Halles
Microsoft Bricks Nightclub
Motorola Capital Grille
Mobius Chalks Airline
MySafeFriends.com Coconut Grove Sailing Club
Nanovation CocoWalk
Neoris Doral Country Club and Spa
Novitel Eastern Airlines
Subasta.com Enterprise Rent-A-Car
17

18. Florida Marlins Buena Vista Security
George Hamilton’s Restaurants (Miami) EcoLav Cleaners
Grand Prix of the Americas Florida Crystals/Flo-Sun
Greater Miami & the Beaches Hotel Association Florida Power & Light
Grove Isle Club & Resort Green Eco Sys
Hertz Rent-a-Car Home Depot
Jaguar - Latin American Grille IBM
Mandarin Oriental Hotel Latin Builders Association
Manny’s Steakhouse - Miami Miami Free Zone Corporation
Mayfair House Hotel Planet Potamkin
Miami Seaquarium PrintFarm
Monty’s Bayshore Restaurant Publix Supermarkets
National Hotel, The Safire Aircraft
Ocean Drive Nightclub Association South Beach Beverage Co.
Oceanaire Seafood Room Southern Wine/Shaw-Ross
Oceania Cruises Wackenhut Corporation
Planet Hollywood Miami
Ritz-Carlton Coconut Grove
Ritz-Carlton South Beach
Sonic Burger (South Florida)
Tara’s Steak & Lobster House
Turnberry Associates/Aventura Mall
GENERAL BUSINESS
ARA ServiceMaster
AUDI Latin America
18

19. CONTACT:
Seth Gordon
Managing Partner
GDB Miami
150 SE 2 Avenue, Suite 1301
Miami, FL 33131
305-381-7909 Office
305-322-3121 Mobile
19