Roadmap to Building a Powerful Brand

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You don’t control your brand anymore, your customers do. Most people think of branding as a new logo, a good slogan and some beautiful business cards. Your brand is being shaped by online reviews, peer referrals, conversations on social networks and the content consumed by your socially connected customers.

Marketing

Age, Education, Sex, Sexual orientation?, Political party? Active? Activist?
Environmentally conscious? Sports fan? Which one? Exercise? Vacation?
Local, Domestic, International or never? Where do they shop for food?
Stop n Shop, Safeway, WholeFoods, Target? Where do they get their news?
TV, Online, Cable, RSS Reader, Twitter, Medium or Newspaper?
Kindle or book reader? Mobile phone user? Flip phone, android, ios?
Dine out? Fast food or farm to table? Any children? How many and how old?
@sethstuﬀ#WhoIsYourCustomer

Deeply understanding your audience
will help you create experiences
that solve their problems
“
@sethstuﬀ

72% of online consumers say
they will only do business with
a company if they read a
positive review.
@sethstuﬀ

Want more?
What Keeps Me Up At Night: CraftofMarketing.com
What Gets Me Up In The Morning: Placester.com
Twitter: @sethstuﬀ

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1. 1 Seth Price VP of Industry Relations @Placester

2. how do i stand out?????

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5. #prettyfamous

6. #richandfamous

7. #evenmorerichandfamous

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18. #moretrainwrecks

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45. Age, Education, Sex, Sexual orientation?, Political party? Active? Activist? Environmentally conscious? Sports fan? Which one? Exercise? Vacation? Local, Domestic, International or never? Where do they shop for food? Stop n Shop, Safeway, WholeFoods, Target? Where do they get their news? TV, Online, Cable, RSS Reader, Twitter, Medium or Newspaper? Kindle or book reader? Mobile phone user? Flip phone, android, ios? Dine out? Fast food or farm to table? Any children? How many and how old? @sethstuﬀ#WhoIsYourCustomer

46. @sethstuﬀ

47. Deeply understanding your audience will help you create experiences that solve their problems “ @sethstuﬀ

48. @sethstuﬀ

49. STAND OUT! @sethstuﬀ

50. @sethstuﬀ @Placester

51. @sethstuﬀ@sethstuﬀ

52. 72% of online consumers say they will only do business with a company if they read a positive review. @sethstuﬀ

53. @sethstuﬀ

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55. @sethstuﬀ

56. @sethstuﬀ@sethstuﬀ

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