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Roadmap to Building a Powerful Brand

You don’t control your brand anymore, your customers do. Most people think of branding as a new logo, a good slogan and some beautiful business cards. Your brand is being shaped by online reviews, peer referrals, conversations on social networks and the content consumed by your socially connected customers.

Roadmap to Building a Powerful Brand

  1. 1. 1 Seth Price VP of Industry Relations @Placester
  2. 2. how do i stand out?????
  3. 3. 3
  4. 4. 4
  5. 5. #prettyfamous
  6. 6. #richandfamous
  7. 7. #evenmorerichandfamous
  8. 8. @sethstuff
  9. 9. #welovepuppies
  10. 10. #puppylove
  11. 11. #cuteness
  12. 12. #trainwrecks
  13. 13. #moretrainwrecks
  14. 14. #weloveourphones
  15. 15. @sethstuff
  16. 16. @sethstuff
  17. 17. Age, Education, Sex, Sexual orientation?, Political party? Active? Activist? Environmentally conscious? Sports fan? Which one? Exercise? Vacation? Local, Domestic, International or never? Where do they shop for food? Stop n Shop, Safeway, WholeFoods, Target? Where do they get their news? TV, Online, Cable, RSS Reader, Twitter, Medium or Newspaper? Kindle or book reader? Mobile phone user? Flip phone, android, ios? Dine out? Fast food or farm to table? Any children? How many and how old? @sethstuff#WhoIsYourCustomer
  18. 18. @sethstuff
  19. 19. Deeply understanding your audience will help you create experiences that solve their problems “ @sethstuff
  20. 20. @sethstuff
  21. 21. STAND OUT! @sethstuff
  22. 22. @sethstuff @Placester
  23. 23. @sethstuff@sethstuff
  24. 24. 72% of online consumers say they will only do business with a company if they read a positive review. @sethstuff
  25. 25. @sethstuff
  26. 26. @sethstuff
  27. 27. @sethstuff@sethstuff
  28. 28. Want more? What Keeps Me Up At Night: CraftofMarketing.com What Gets Me Up In The Morning: Placester.com Twitter: @sethstuff

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  • aoweiyang

    Dec. 5, 2015
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    Feb. 8, 2016
  • AlexThorne8

    May. 4, 2017

You don’t control your brand anymore, your customers do. Most people think of branding as a new logo, a good slogan and some beautiful business cards. Your brand is being shaped by online reviews, peer referrals, conversations on social networks and the content consumed by your socially connected customers.

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