2. Sale & Go to Market…
Reporting & Analysis
Packaging
Trade Inventory &…
Marketing Services &…
Pricing Policy & Strategy
Inspiring Leader
Powerful Insider
Proficient
1997-2002
• Media Implementation
-Colgate & Ericsson
• TV Broadcasting
• TV Media Sales
• Marketing Services at
Oracle Airtime Sales(
now DSTV Media
Sales)
2002-2010
• Media Manager Cell C
• Communication
channel planning
strategist Consultant
• Managing Director
Intergrated
Communication
Consultants
• Business Unit Director
Mindshare &
Mediacom on FNB
Group & R300mil
Business Unit.
• Media Director TBWA
2011-2015
• Communication
Channel Planning
Manager Brandhouse
• Communication
channel planning
strategist Consultant
• Business Unit Director
Nedcor Group
• National Manager TV
Marketing Services
SABC
Experience in a Nutshell:
In the past 18 years Setshwano has gained the full 360 degree experience of the Media industry from a Client point of
view, Media Agency Point of view, Media Owner Point of view and Strategic Consultant point of view. An intimate
knowledge of media platforms, media business intelligence and sales intelligence.
Competencies
3. Mar 2002 – Aug 2003
Cell C: Media & Budget Manager
Johannesburg, South Africa
Relevant Work Experience:
Responsibilities: Responsible for the strategy and implementation of Cell C media, at Head office and
Marketing Spend. Directing and guiding Creative, Media and below the line agencies on campaigns, budget
planning and control
Monitoring competitor activity.
Involvement in the planning stages with the Brand Managers and Marketing Director. The management of
Budgets was done on a weekly and monthly basis to Marketing Director, CEO and CFO. Ensuring that media
and communication spend was in line with Budgets across Retail and Brand.
Skills Developed: Was at the control centre of launching a new cellular brand into the market, which had to
compete competitively with two major brands on a limited budget. Keeping abreast in a fiercely competitive
market and the creative use of media helped launch Cell C successfully.
Careerhighlights:
Achievements
Awards
Winning the Roger Garlic Award for
the most creative Media Idea,
through a deal with Wideopen to
put up Art done by city dwellers as
to their interpretation of the city and
how Cell C lived within the city.
Uplifting the the look of the city.
The industry thought we had spent
in excess of R100 million on the
project, but in fact it was a very cost
effective project. With a limited
budget, compared to our large
competitors Vodacom and MTN, we
managed to paint SA red with the
launch of Cell C and its campaign.
Effective uses of media spend lead
to effective coverage
LaunchingCellCEffectively launching a New
Cellualr brand in a very
competitive and CLuttered
Markets
Career Highlights
4. .
Sept 2003 – Feb 2005
Little Black Book Communication Channel Planning PTY Ltd :
Managing Director
Johannesburg, South Africa
Responsibilities: Conceptualised and competed communication channel planning strategies for the following
Companies:
South African Tourism (Project Work & Fulltime)
SAA (Project work)
Deneys Reitz (Project Work)
Swazi Telecoms (Project work)
In addition, managing the company and soliciting business.
Skills Developed: Perfected skills in Media strategy and Media negotiation. I dealt with International Media
owners and Media agencies, which broaden my knowledge of the Media industry. This helped me develop
confidence. This was a company I started with the vision of offering media strategies and media consultancy.
Career Highlights
5. April 2014 – Current
SABC GSM
National TV Marketing Services Manager
Johannesburg, South Africa
Key Responsibilities:
Consultant: BRC TV Technical Committee Representative for SABC TV.
National TV Marketing Service Manager:
•Provision of actionable market insights – macro, industry, competitor and international
•Industry development – forges and manages strategic relationships with the advertising and media industry
forums (e.g. AMASA, AMF etc.)
•Sales strategy development – assist in the development of go-to-market sales strategies
•Pro and reactive sales opportunities – manage all pro and reactive sales opportunities including but not limited
to responding to client briefs within expected timelines
Responsible for Specialist Presentations analysis, i.e., Pay vs free to Air TV analysis, New Channels Analyses,
New Markets Analysis with the primary objective of formulating market penetration strategies for new business
•Planning efficiencies – manage all contracted planning efficiencies
Careerhighlights:
Achievements
GlobalAcievements
Negotiated worldwide deals
based on an initial budget of
R860 million which then had
to be revised in 10 major
countries such as UK,
Germany, France, USA,
Australia, India etc. I
managed to get a 40%
discount on a worldwide
deal with National
Geographic with a lot of
added value
Career Highlights
6. •Pricing strategy development – assist in the development of SABC’s pricing strategy and rate cards
•Media negotiation – assist sales managers with annual and ad-hoc media negotiations
•Research – undertake bespoke research across all spectrum of media environment (i.e. client, brand, business
related and trading models amongst others)
•Talent management – provide leadership and management of media strategy team including performance
management and training and development amongst others
•Project management – identify and manage key projects for the unit- Launching SABC Encore, Packaging of
SABC News Channel and New Value proposition
•Budget management – effectively manage the unit budget and costs
•Efficiencies enhancement – strive to continually enhance the unit’s efficiencies and effectiveness
•Relationship management – manage all internal and external relationships (e.g. rest of Commercial Enterprises,
Platforms, Technology, Media tools suppliers, Research houses amongst others)
Career Highlights:
Played a pivotal role in the design and development of Guarantee packages, Genre Packaging and themed
packaging for SABC TV Channels and sponsorship offers as well as coming up with the industry rationale,
positioning and marketing around the packages and offers.
Grew SABC TV revenues through the creation of channel packages and value propositions by 25 percentage
points in 6 months.
Industry Representation:
Active representation in the following bodies:
TAMS Technical TV Council
Broadcast Research Council TV Representative for SABC TV.
7. References:
1. Peter McKenzie CEO: Oracle Airtime Sales (now DStv Media Sales) 1996 - 2011
+2783 251 0690
2. Themba Khumalo Marketing Director Cell C 2002-2003 -tkthemba@gmail.com
3. Adam Marks Head of Communication channel planning Brandhouse 2010-2013 -
eezyad@gmail.com
4. Wanele Mngomezulu General manager Business intelligence SABC GSM 2013- current
+27827890061
Career Highlights
TV Technical systems:
Full Expertise in the following systems:
Arianna
TAMS-Telmar- Media planning Systems
AC Nielsens Advertising Tracking systems
Computer Skills:
Full Expertise in the following:
Power point
Excel
Word
Abode
