Updated SEO slides for chron.com

1. Search Engine Optimization
Practical Application
Steven Evatt, Chron.com

2. Today We’ll Cover:
• Search Engine Basics
• Basic SEO Principles
• Take Aways

3. How does a search engine work?

4. Who to optimize for?
 Market share
● Google – 78.4%
● Yahoo – 11.8%
● MSN/Live – 5.2%
 Chron.com
● Google – 63.3%
● Yahoo – 17.7%
● MSN/Live – 9.2%

5. Automation
 Automate of SEO
Basics to ensure
consistent SEO
performance

6. Content is King