In today's business environment it takes more than just skills to survive. It requires a dedication and execution on values while being attune to the needs of those we serve. In this presentation for a WordPress Orlando meetup, we take a look at what it takes to build a strong brand and how we can better ourselves in business and personal development.

1. Branding Yourself
And Your Businessbuilding a brand that can adapt and thrive
DAVID YARDE
SEVENALITY

2. Who am i
CO-FOUNDER SEVENALITY
ORGANIZER UX ORLANDO
CO-ORGANIZER WORDPRESS ORLANDO
@dsmy/@sevenality

3. IT ISN’T YOUR LOGO,
OR YOUR WEBSITE.
It’s a reflection of an existing set of facts about your
company, your audience, your values and what you stand for.
@dsmy/@sevenality

4. @dsmy/@sevenality

5. 64%shared values as the main reason they have a relationship with a brand
$41 billionU.S. brands are losing approximately each year due to poor customer service.
48%of consumers said that the most critical time to gain their loyalty is when they make their first
purchase or begin service.
@dsmy/@sevenality

6. WHY ISN’T EVERYONE DOING IT?
@dsmy/@sevenality

7. It takes time, equity, experience and the
determination to see things through.
@dsmy/@sevenality

8. Opportunity is missed by most people
because it is dressed in overalls and looks
like work.
Thomas A. Edison
@dsmy/@sevenality

9. ADDITIONALLY, IT REQUIRES US TO BE ATTUNE
TO THE NEEDS OF OTHERS VS THE NEEDS OF
OURSELVES.
@dsmy/@sevenality

10. PERSONAL BRANDING ACTIVITY
7 MINUTES
@dsmy/@sevenality
_________ is designed to _________. It helps
solves the issues of _________, _________ and
_________ for _________, and _________ by
_________.

11. WHAT’S YOUR STORY? WHY DO
YOU EXIST? WHY SHOULD I CARE?
@dsmy/@sevenality

12. @dsmy/@sevenality

13. VERBAL
COMMUNICATION
in person, over the phone, or via online meeting.
@dsmy/@sevenality

14. WRITTEN
COMMUNICATION
@dsmy/@sevenality

15. @dsmy/@sevenality

16. PERSONAL AND PROFESSIONAL
DEVELOPMENT
@dsmy/@sevenality

17. DOES THIS OPPORTUNITY ALLOW ME TO
GROW AS AN INDIVIDUAL?
@dsmy/@sevenality

18. “WE ARE WHAT WE REPEATEDLY DO.
EXCELLENCE THEN, IS NOT AN ACT BUT A
HABIT.”
@dsmy/@sevenality

19. Leadership offers an opportunity to make a
difference in someone's life,
no matter what the project is.
- Bill Owens
@dsmy/@sevenality

20. THE IMPORTANCE OF CONTRACTS
AND PROJECT TRANSPARENCY
@dsmy/@sevenality

21. USING SEO PLUGINS TO IMPROVE
YOUR BRAND.
@dsmy/@sevenality

22. FACEBOOK AND YOUR BRAND.
@dsmy/@sevenality

23. RESEARCH YOUR AUDIENCE
@dsmy/@sevenality

24. FOLLOW THE DATA
@dsmy/@sevenality

25. @dsmy/@sevenality

26. @dsmy/@sevenality

27. @dsmy/@sevenality

28. @dsmy/@sevenality

29. SETTING THE STAGE FOR
THE NEXT PROJECT
@dsmy/@sevenality

30. ANYTHING WORTH DOING,
IS WORTH DOING RIGHT.
@dsmy/@sevenality

31. THANK YOU!
Twitter: @sevenality / @dsmy
Or check us out online at sevenality.com