Think about the last product or service you purchased. Did it make you happy, frustrated or meh? Now think about your product or service. Do you think it helps to solve a problem or create a new one? Together we'll tackle the basics of user experience and how together with a strong brand story designing for WordPress can be made much easier. Learn how to plan and design a product/experience that offers meaning and emotion for its users.

1. USING USER EXPERIENCE TO
TELL A STRONG BRAND STORY
DESIGNING FOR WORDPRESS

2. CO-FOUNDER SEVENALITY
ORGANIZER UX ORLANDO
CO-ORGANIZER WORDPRESS ORLANDO
DAVID YARDE
TWITTER: @SEVENALITY / @DSMY

3. THINK ABOUT THE LAST PRODUCT
OR SERVICE YOU PURCHASED. DID
IT MAKE YOU HAPPY, FRUSTRATED
OR MEH?

4. WHAT IS USER
EXPERIENCE(UX)?

5. EVERY ASPECT OF THE USER'S INTERACTION WITH A PRODUCT,
SERVICE, OR COMPANY THAT MAKE UP THE USER'S PERCEPTIONS OF
THE WHOLE. USER EXPERIENCE DESIGN AS A DISCIPLINE IS
CONCERNED WITH ALL THE ELEMENTS THAT TOGETHER MAKE UP THAT
INTERFACE, INCLUDING LAYOUT, VISUAL DESIGN, TEXT, BRAND, SOUND,
AND INTERACTION. UE WORKS TO COORDINATE THESE ELEMENTS TO
ALLOW FOR THE BEST POSSIBLE INTERACTION BY USERS.
UXPA, Usability Body of Knowledge, Glossary
UX IS DEFINED AS..

6. ISN’T THAT THE SAME
AS USABILITY?

8. IT IS IMPORTANT TO REALIZE THAT
USABILITY IS NOT A SINGLE, ONE-
DIMENSIONAL PROPERTY OF A USER
INTERFACE. USABILITY HAS MULTIPLE
COMPONENTS AND IS TRADITIONALLY
ASSOCIATED WITH THESE FIVE USABILITY
ATTRIBUTES: LEARNABILITY, EFFICIENCY,
MEMORABILITY, ERRORS, SATISFACTION.
Jakob Nielsen, Usability
Engineering, 1993, p. 26

9. ITS MORE THAN THE THEME
YOU CHOOSE OR WHAT
COLOR TO DESIGN A BUTTON.

10. IT'S HOW USERS
▸ Read your blog
▸ Listen to or watch interactive content
▸ Navigate within your site
▸ Fill out forms
▸ Share posts to social media

11. TO BEGIN, CLEAR GOALS
MUST BE DEFINED

12. E-COMMERCE
MARKETING
INTERACTIVE
EACH SEGMENT REQUIRES A
DIFFERENT APPROACH AND HAS A
DIFFERENT AUDIENCE REACTION

13. KNOW YOUR
AUDIENCE.

14. NEVER INTERRUPT THE USER*
ASK YOURSELF IS THAT ON VISIT POP UP REALLY
IN THE USERS BEST INTEREST.

15. HOW DOES IT ALL
RELATE
USER EXPERIENCE + WORDPRESS + BRANDING + CONTENT

16. A STRONG BRAND
STORY HELPS TO
▸ Establish a community around your brand
▸ Evolve your offerings and reach
▸ Evangelize your brand more effectively
▸ Execute with intense collaboration

17. WITHOUT A STRONG BRAND STORY,
ATTEMPTS AT BUILDING A STRONG
PRODUCT OR USER EXPERIENCE IS
FUTILE

18. TOO OFTEN WE FOCUS MORE
ON EXECUTION BEFORE
DEFINING AND CLEARLY
COMMUNICATING THE
PRODUCT OPPORTUNITY OR
VALUE PROPOSITION.

19. A STRONG STORY
HELPS THE PRODUCT
▸ prevent scope creep
▸ prevent extended timelines
▸ prevent it going over budget
▸ prevent frantic feature reduction to match budgets

20. A STRONG STORY
HELPS THE TEAM
▸ to stop chasing tasks
▸ to not lose passion for their jobs
▸ prevent burnout
▸ overall job dissatisfaction

21. A STRONG STORY
HELPS USERS
▸ Not be confused by what they see vs their expectations
▸ Adopt the product better into their lifestyle
▸ Talk about it to their friends and share within their social
outlets

22. EXAMPLES &
TOOLS

24. HAPPYTABLES.COM

25. SLATE ADMIN THEME
https://wordpress.org/plugins/slate-admin-theme/

26. GUST
https://wordpress.org/plugins/gust/

27. DRAG & DROP FEATURED IMAGE
https://wordpress.org/plugins/drag-drop-featured-image/

28. FEATURED IMAGE COLUMN
https://wordpress.org/plugins/featured-image-column/

29. SIMPLE PAGE ORDERING
https://wordpress.org/plugins/simple-page-ordering/

30. IMSANITY
https://wordpress.org/plugins/imsanity/

31. ADMIN POST NAVIGATION
https://wordpress.org/plugins/admin-post-navigation/

32. ENABLE MEDIA REPLACE
https://wordpress.org/plugins/enable-media-replace/

33. THIS LOOKS LIKE A LOT,
I THINK I NEED HELP.
www.sevenality.com

34. QUESTIONS?

35. THANKS!
TWITTER: @SEVENALITY / @DSMY
WWW.SEVENALITY.COM