Discover the effective B2C marketing strategies B2Bs will want to use for themselves.

1. 4 Awesome Strategies B2B
Marketers Can Steal From B2C

2. Awesome Strategies B2B
Marketers Can Steal From B2C
Effective B2B and B2C marketing typically require
different approaches, and as a result B2B
professionals tend to shy away from learning and
using ideas that come from the B2C realm.
However, being open to learning and utilizing
strategies from different sectors can yield rewards
in the form of increased website traffic and a boost
in sales. Here are four valuable B2C marketing
strategies that B2Bs should consider stealing:
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3. 3
4 Awesome Strategies B2B
Marketers Can Steal From
B2C

4. 1. Leverage Visual
Marketing
One B2C strategy that many B2Bs fail to employ effectively is visual marketing. Though
many B2B marketers fear their products aren’t visually appealing, you can still use your
creative juices to find a worthwhile angle for a visual campaign. Chobani does this well by
sharing sumptuous photographs of dishes created using their yogurt. Think of ways that your
customers use your product, as well as topics that would interest them, and use those ideas
to tell stories through pictures.
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5. 1. Leverage Visual
Marketing
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6. 2. Add a Personal Touch
Personalization is an increasingly popular B2C marketing technique that can help B2Bs
better provide highly relevant content and offers to their audiences. Personalization is a
hallmark of retail giant Amazon.com. From the time you log into your personal account, you
see suggestions based on your past purchases and products you’ve viewed. Emulate this by
showing your prospects that you’re in tune with who they are and what they need, whether
that means taking time to further personalize an email, or customizing a report to better
solve a prospect’s problem.
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7. 3. Build a Relevant
Community
Building a community around your brand means establishing trust and familiarity, as well as
providing a place for your audience to express themselves and find useful information—
regardless of whether you’re a B2B or B2C business. Backpack maker Herschel Supply Co.
does this by curating customer travel photos using the hashtag #WellTravelled. Community
building requires a long-haul commitment when it comes to growing revenue, but it’s a vital
step for brand building. Set community KPIs to keep things on track, and relay useful
community information, such as product improvement suggestions, back to your managers
and team so that they can see just how advantageous it is.
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8. 4. Employ Brand
Transparency
Today’s customers have more information at their disposal, and as a result, people demand
transparency. McDonald’s Canada stepped up to the plate in 2012 with their “Your Food,
Our Questions” website. They encouraged visitors to ask their toughest questions about the
restaurant chain’s offerings, which they provided honest answers to. As a result, McDonald’s
has established trust with its Canadian customers and improved their reputation. Invite your
audience to ask questions about your brand, and answer them on your website, blog, or on
social media. You can also offer “behind the scenes” content of your sourcing and production
processes.
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9. 4. Employ Brand
Transparency
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10. 4. Employ Brand
Transparency
Though B2C and B2B marketing have their differences, B2C employs strategies that B2B
marketers shouldn’t be afraid to implement if they want to see better results.
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11. Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: info@sevenatoms.com
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