Learn how HubSpot COS can help you enhance your inbound marketing and make it more efficient.

1. Ways HubSpot COS Helps
You Hack Your Inbound
Marketing
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2. HubSpot COS Helps You Hack
Your Inbound Marketing
Are you looking for the right tool to streamline your content marketing efforts?
HubSpot Content Optimization System (COS) hosts simple-to-use website development
and customer management tools, consolidating all of your marketing needs on one
platform.
Through HubSpot COS, you can measure campaign performance, test content, and
even change a landing page, all in an interface that is accessible on any device. Plus,
features like social media integration mean you won’t need to add any code to include
all the channels you use.
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3. 3
6 Ways HubSpot COS Helps
You Hack Your Inbound
Marketing

4. 1. Highly Personalized
Smart Content
One of the biggest challenges for marketers is finding ways to tailor website copy and
landing pages to each individual user. The more you can personalize web content, the
better a chance you have of a conversion. HubSpot COS allows you to direct content to
customers at different stages of the buying lifecycle, and to customize content based
on an audience’s industry, job title, or previously expressed interest. Then, you can
quickly design and add landing pages for follow-up campaigns and CTAs, and segment
them for different user groups.
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5. 2. Integrated SEO
HubSpot COS offers keyword recommendations right in the platform, so marketers
don’t need to look elsewhere to optimize SEO. Plus, all sites built using COS take
advantage of HubSpot’s content delivery network, meaning they are delivered and
loaded as fast as possible, boosting SEO in the process.
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6. 3. Consolidated Analytics
Using HubSpot COS means being able to track analytics and consolidate them in one
place, allowing you to easily update your strategy as needed. It makes this process as
efficient as possible by giving marketers suggestions for improvement in areas where
their data is weakest. For example, it will let you know when keywords are no longer
effective and will make recommendations for new targets.
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7. 4. Mobile Friendly
Many easy-to-build website platforms don’t use responsive design to make mobile-
friendly versions of sites, which doesn’t take advantage of the fact that more and more
people are accessing the internet on-the-go. HubSpot COS scales websites to mobile
and tablet-friendly sizes automatically, without compromising look or substance.
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8. 5. Easy Blogging
HubSpot’s integrated blogging software allows you to create blogs with optimized
keywords and layout. You can add recommended CTAs to posts, and easily cross-
promote them within your site. Plus, the COS is integrated with social media networks
to share posts automatically, and it helps you track your content’s performance on
these platforms.
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9. 6. Boosted Security
In the days when even major corporations are sensitive to hacking, added security to
your website will help protect you and your customers. HubSpot’s COS makes sure
every site has SSL encryption and the backing of a world-class security team.
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10. Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: info@sevenatoms.com
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