HubSpot SaaS Marketing - 5 Ways to Boost Your Lead Generation

Learn how to get more leads with HubSpot SaaS marketing
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HubSpot SaaS Marketing
5 Ways to Boost Your Lead Generation
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com

If you are in sales, marketing, or are a senior
level executive for a SaaS company, then
chances are good that lead generation is a big
priority for you. In fact, this may be why you
have (or are thinking about getting) a HubSpot
account. But how do you actually use HubSpot
to get more prospects? Below are five of our
favorite ways you can use HubSpot for SaaS
lead generation.

New SaaS companies have an uphill battle when it comes to their search
rankings, since they are basically starting from scratch. Building search authority
takes time, so it’s a good idea to develop an SEO strategy early on. HubSpot can
help you to with your strategy in a number of different ways.
First, you can use HubSpot’s Competitors Report to see where you stack up
against your direct competition. For SEO, you want to look at metrics such as
indexed pages, linking domains, and mozRank (which ranks a site on a scale of
1-10 based on link authority and popularity).
Second, you should look at the Keywords Tool to determine where you rank for
relevant keywords. Want to see if there are any keywords opportunities that you
may have missed? Select the “Add Keywords” button on the right and select
“Get Suggestions.”
1. Start with SEO

1. Start with SEO

Finally, use the Page Performance report to drill down to individual page results.
Not only will you find helpful, page specific metrics, you also get a list of
recommendations for how to increase each pages SEO and overall inbound
effectiveness.
1. Start with SEO

According to HubSpot’s own State of Inbound 2014, “marketers who blog are 13x
more likely to drive positive ROI.” Because of this, blogging was the #1 tactic that
vendors and inbound marketing agencies were planning on using to help them
bring in new leads.
SaaS companies tend to find it challenging to blog consistently. This is usually
because they run rather lean and nobody within the organization has time to sit
down, think of a topic, write the article and then publish it. While HubSpot can’t
actually write engaging blog content for you, it can help with some of the
associated tasks.
First, it makes it easier to create blog topics thanks to its blog topic generator
tool, which lets you plug in some keywords and terms you would like to write
about and then provides you with some suggestions. You can also come up with
topics by going to your Page Performance report and selecting the “Blog Posts”
filter (Image for this). This will show you how existing blog content is performing
and help you to identify which topics get more traction and which don’t.
2. Blog Regularly For Increased Exposure

Another helpful feature that HubSpot offers is its content management system,
which makes uploading and scheduling blog content pretty straightforward.
2. Blog Regularly For Increased Exposure

Premium content such as ebooks, guides, and whitepapers are extremely useful
when it comes to SaaS marketing. Frequently, prospects don’t always fully
understand what your SaaS product actually does. Premium content helps to
clarify your offering while at the same time addressing some of the common
objections that your prospects may have.
More importantly, premium content helps you to convert visitors into leads. By
offering prospects something of value, you can convince them to give you their
contact information. This allows you to market to them further and ultimately
convert them.
While HubSpot doesn’t have any features that will help you to create premium
content, it does have two tools needed to promote it. These are its Call to Action
(CTAs) and landing page tools, which we will talk a bit more about in the next
section.
3. Create Premium Content

Basically, HubSpot does everything it can to help you get results from your
premium content; all you need to do is put a system in place for generating it.
Once that’s done, it just becomes a matter of tweaking your CTAs and landing
pages to fit your offer.
3. Create Premium Content

Whether it’s an ebook, a free trial, or a demo, you have to promote your offers.
This means that you will need powerful CTAs and landing pages. You can use
HubSpot to create these assets and to tie them to specific marketing campaigns.
Here is how HubSpot helps with both for SaaS lead generation:
Calls to Actions
With CTAs, you want to spend most of your time fine tuning the language and the
offer, not struggling with the basic design elements. HubSpot’s CTA tool lets you
quickly generate a professional looking callto action, allowing you to focus on
more important things. Once you have CTAs in place, make sure to monitor their
results via the CTA Dashboard.
4. Use CTAs and Landing Pages

Landing Pages
Like with CTAs, the key to an effective landing page is ensuring that it has been
optimized for conversions. This means that you want to spend less time on setup
and more time on optimization. Creating a landing page with HubSpot is relatively
simple. It’s a good idea to create a basic landing page template and then use it for
multiple campaigns. If you would rather not take the time to design a template,
HubSpot also offers pre-made ones that can be modified as needed. Once the
landing page is live, make sure to check the Landing Page tool regularly to gauge
results.

For SaaS companies, the buying cycle can be shorter than with other industries,
especially for companies that offer a free trial. That being said, not every prospect
is going to be ready to sign up right away. If you are using HubSpot for your SaaS
marketing, then you are going to want to create at least a few email campaigns to
help nurture those leads.
With HubSpot, email campaigns are pretty simple to set up. You will need to pick
a template and modify it to include your branding and preferences.
Once that is in place, it just becomes a matter of determining the value the email
provides, creating the content, selecting a strong subject line, and choosing a CTA.
With all of your emails, you will want to give the reader the option to sign up for a
free trial (if you offer one).
5. Nurture Leads Through Email

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5 Ways to Boost Your Lead Generation

dsdds
www.sevenatoms.com
If you need help with your HubSpot SaaS marketing
or SaaS lead generation, then please contact us.
SevenAtoms is a certified HubSpot partner with lots
of experience in generating leads for SaaS
companies.
Facebook – https://www.facebook.com/SevenAtoms
Twitter – https://twitter.com/sevenatomsbuzz
LinkedIn - www.linkedin.com/company/SevenAtoms
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HubSpot SaaS Marketing - 5 Ways to Boost Your Lead Generation

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