SevenAtoms can provide a winning inbound marketing strategy for your business. Our experience includes SaaS Inbound Marketing, B2B Inbound Marketing, E-commerce and more

1. Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
Inbound marketing is a great way for small and medium sized business
to be competitive
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Inbound Marketing
Your Low Cost/High Yield Alternative
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com

2. Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
Are you a small to medium sized
business that is finding it difficult to
compete against larger competitors? If
you are, then you are probably looking
for ways that you can gain an edge
without spending a lot. One of the best
ways to do this is by using inbound
marketing. Dollar for dollar, it is one of
the most efficient ways in which your
company and bring in new business.
Inbound Marketing

3. Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
Inbound Marketing allows you to connect with prospects in a natural,
unobtrusive way. It relies on attracting customers through education and
openness instead of through disruptive, self-serving marketing techniques.
Done right, it lets you combine all of your online marketing channels into a
cohesive, well-oiled machine that generates more leads with less effort.
There are four main areas under Inbound Marketing:
• Getting found by ensuring your visibility across multiple online channels
• Converting visitors into leads
• Closing business by nurturing leads into customers
• Analyzing results to improve decision making and ROI
Inbound Marketing

4. Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
If you happen to not be familiar with this bit of marketing lingo, don’t worry, we
will explain it to you. Inbound marketing is essentially any marketing that you are
not paying for the ad campaign itself. If you are paying to have the
advertisements distributed over a particular length of time, then it is not inbound
marketing. In the past, inbound marketing consisted of word-of-mouth, news
reports on a product or service, and non-paid endorsements. Today it consists of
social media, blogging, email, online video, infographs, forums, and just about any
other way content is distributed digitally.
What Exactly is Inbound Marketing?

5. Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
When content is distributed digitally, there is typically no extra cost to other than
to have the content created. With fewer hoops to jump through and not nearly as
many expenses, inbound marketing strategy becomes less expensive than
traditional (outbound) marketing. In fact, according to HubSpot, inbound
marketing costs 61% less per lead than traditional marketing.
Another factor that makes inbound marketing more cost effective is that it doesn’t
have a pre-defined lifespan. If you post a video on YouTube, it will live there
indefinitely. This means that content you made years ago can still be bringing you
leads.
If you haven’t started developing your inbound marketing already, then you
should certainly be looking into it.
How is it Cost Effective?

6. Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
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www.sevenatoms.com
If you need help, then call on the experts at
SevenAtoms to help grow your inbound marketing
channels. Contact us at info@sevenatoms.com or
call 415. 513.0435 for a free consultation
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