Mcs2600 case workshop presentation

Charles Schwab Cunard Line ,[object Object]

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marking Scheme Problem statement 5 points Situation analysis 30 points (relevance, depth, organization, etc.) Alternative strategies & their evaluation 20 points Recommendation 15 points Use of CB theories and concepts 30 points (throughout the report) Total 100 points

Problem Statement ,[object Object],[object Object],[object Object]

Situation Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Alternative Strategies & Evaluation Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object]

Alternative Strategies & Evaluation Criteria ,[object Object],[object Object],[object Object],[object Object]

Decision Matrix *Scale of 1-5, 5= highly favourable, 1= highly unfavourable Criteria Alternative 1 Alternative 2 Alternative 3 Cost 4 3 1 Effect on company’s Image 2 2 5 Speed of Implementation 3 3 5 Total Score 9 7 11

Recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

General Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mcs2600 case workshop presentation

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Mcs2600 case workshop presentation