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DİJİTAL SURETLER
(CV-Bio-Profil..)
İŞVEREN MARKASI
İŞE ALIM
İŞE ALIM GERÇEKTEN ZOR!
EVLİLİK GİBİ..

“ADAYI TANIMAK”
006 Saniye
1 CV’ye ayrılan süre

İsim, Son Pozisyon, Şirket, Önceki
Pozisyon ve Tarihler, Eğitim
«İnsan sosyal bir hayvandır.»

«Dijital ayak izi = GBT!»

Aristo
Herkes bi tip…
# ile kelime kelime yazanlar
Metafor kullanan, birkaç kelime
yazanlar
Kartvizit gibi kullananlar

Sade Vatandaş
Hobileri canavarları

Bilgi, beceri, kabiliyet
Alıntılayanlar.. Şehrini yazanlar
«Sosyal Platformlar bizi kaydediyor» Snowden

Each year, NSA systems collected hundreds of
millions of e-mail address books, hundreds of
billions of cellphone location records and
trillions of domestic call logs.
Sosyal Platformlar ne diyor?

6M Twitter User
Doğru aday..?
Çalışanları nasıl tanıyoruz?
YETENEK MATRİSİ

High
Potential

4
Unusual

Potansiyel

Good Potential

7

Identify
Mismatch/Move

Low Performers
Up or Out

Poor
Performance

5
Key Contributors
Stretch & Test

9
Low Potential

2

Invest:
Increase Challenge

Coach

Low Performers

Rising Stars

Contributors /
Professionals
Strengthen

Good
Performance

Performans

Rising Stars

1

Invest: High Risk
Assignments

Adaptable
Stars

3

Retain, Appreciate
& Leverage

8

Professional
Stars

6

Retain & Appreciate

High
Performance
YETENEĞİN DİJİTAL İZDÜŞÜMÜ
LINKEDIN
High
Potential

4
Unusual

İDDİA

Good Potential

7

Identify
Mismatch/Move

Low Performers
Up or Out

Poor
Performance

5
Key Contributors
Stretch & Test

9
Low Potential

2

Invest:
Increase Challenge

Coach

Low Performers

Rising Stars

Contributors /
Professionals
Strengthen

Good
Performance

KANIT

Rising Stars

1

Invest: High Risk
Assignments

Adaptable
Stars

3

Retain, Appreciate
& Leverage

8

Professional
Stars

6

Retain & Appreciate

High
Performance

GOOGLE
YETENEĞİN DİJİTAL İZDÜŞÜMÜ

RECOMMENDATIONS
ENDORSEMENTS

PROFILE
QUALITY
Shows in 1st page?
# of results?

Auto complete?
Suggestion?

Relevant Search..
Indexed with...
w/Popular page..
YETENEĞİN DİJİTAL İZDÜŞÜMÜ
Recommended by Who? Details? Which projects?

RECOMMENDATIONS

How many expertises? How many endorsements?

ENDORSEMENTS

Careful and good listener of environment? Adaptable to today’s
needs?

PROFILE QUALITY

Shows in 1st page?
# of results?

How many results we can get about him/her?
Do we have enough content on the 1st page of Google?

Auto complete?

Relevant Search..

Suggestion?

Indexed with...

Roger Federer...
Roger Federer tennis...
Roger Federer champi...
Roger Federer life.....

w/Popular page..

Tennis.. Match..
Roland Garros
Wimbledon
atptour..
Bbc..wikipedia.. etc
Kırmızı mı? Mavi mi?
İrtibatı koparmayalım..
@sezaikayaoglu
kayaoglu@gmail.com
Sezaikayaoglu.com

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Dijital Suretler @Sosyal Medya ve İK Zirvesi 2014

Notes de l'éditeur

  1. Research Video : http://www.youtube.com/watch?v=RqFTXlMtSq4 For full research : http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf
  2. Source :WebrazziMonitera
  3. Mid90s, GE, Jack Welch Leadership