SlideShare une entreprise Scribd logo
1  sur  78
Seth Familian
Founder + Principal, Familian&1
WORKING WITH
BIG DATA
FOLLOW ALONG!
familian1.com/wwbd
INTRODUCTION
SETH FAMILIAN
FOUNDER + PRINCIPAL, FAMILIAN&1
2
Corporate Strategy User Experience Design
Creative ProcraftinationTeaching + Education
Growth Hacking
AGENDA
‣ Context: What’s big data?
‣ Building dashboards
‣ Useful tools
‣ Inferring segments
‣ Final thoughts
3
WORKING WITH BIG DATA
CONTEXT:
WHAT’S BIG DATA?
4
CONTEXT: WHAT’S BIG DATA?
WELCOME TO DATA OBESITY!
5
http://www.datasciencecentral.com/profiles/blogs/basic-understanding-of-big-data-what-is-this-and-how-it-is-going
CONTEXT: WHAT’S BIG DATA?
HOW BIG IS BIG?
6
http://www.domo.com/blog/2013/05/the-physical-size-of-big-data/
in 1 year!
creates enough data to fill
CONTEXT: WHAT’S BIG DATA?
BIG IN GROWTH, TOO.
7
http://www.infosysblogs.com/brandedge/2013/04/20130419Infographc.html https://studentforce.wordpress.com/2013/09/21/umuc-big-data-revolution-is-here/
CONTEXT: WHAT’S BIG DATA?
9 SOURCES
8
https://studentforce.wordpress.com/2013/09/21/umuc-big-data-revolution-is-here/
CONTEXT: WHAT’S BIG DATA?
6 TYPES
9
{
"created_at": "Thu Sep 15 16:29:08 +0000 2016",
"id": 776457834095644700,
"id_str": "776457834095644672",
"text": "I love @glip because it makes me more productive and
reliant on far fewer tools! #gliplove #goglip #gliptastic :)",
"truncated": false,
"entities": {
"hashtags": [
{
"text": "gliplove",
"indices": [
82,
91
]
},
{
"text": "goglip",
"indices": [
92,
CONTEXT: WHAT’S BIG DATA?
6 TYPES
10
CONTEXT: WHAT’S BIG DATA?
6 TYPES
11
CONTEXT: WHAT’S BIG DATA?
THE FOUR V’S
12
http://www.slideshare.net/gschmutz/ukoug2013-big-datafastdata
9 Data Sources
6 Data Types
CONTEXT: WHAT’S BIG DATA?
COHESIVE ASSESSMENT
13
https://datafloq.com/read/understanding-sources-big-data-infographic/338
WORKING WITH BIG DATA
BUILDING DASHBOARDS
FROM BIG DATA
14
BUILDING DASHBOARDS
SMALL DATA EXAMPLE
15
via
USEFUL TOOLS
SPLUNK
16
SPLUNK.COM
FOR ANY MACHINE DATA
Raw 

“Header”

File
BUILDING DASHBOARDS
BIG DATA VISUALIZATION
17
26Mrows
250Kaffiliate IDs
28sub-channels
“Long” Data
BUILDING DASHBOARDS
THE “OLD SCHOOL” APPROACH
18
Raw 

“Header”

File
2
1
Affiliates
Lookup File
Update Loop
Summary Index
saved
searches
scheduled
searches
TRANSFORM
Instantly

Generates
EXTRACT LOAD
Channel

Dashboards
BUILDING DASHBOARDS
ANATOMY OF A SPLUNK SEARCH
19
BUILDING DASHBOARDS
SCHEDULED SEARCHES + INDICES
20
by sourceoforder by af_type
by af_source by af_name
by af_name 

+ ppc_s
SUMMARY INDEX INDEX_MAIN_SOURCES INDEX_A.COM INDEX_AFFILS INDEX_PAID_SEARCH INDEX_SHOPPING_ENGINES
12M+ TRANSACTIONSFULL DB
METRICS
SAVED SEARCHES
DATA DELTAS
METRICS DATA DELTAS
METRICS DATA DELTAS
METRICS DATA DELTAS
METRICS DATA DELTAS
BUILDING DASHBOARDS
NESTED CHARTS + SMALL MULTIPLES
21
BUILDING DASHBOARDS
SEGMENT
22
SEGMENT.COM
FOR DATA ROUTING
BUILDING DASHBOARDS
CLEARBIT
23
CLEARBIT.COM
FOR DATA ENRICHMENT
BUILDING DASHBOARDS
SEGMENT-CLEARBIT ENRICHMENT
24
RAW DATA EXTRACT
Core Website
Enrichment of
email addresses
USEFUL TOOLS
MIXPANEL
25
MIXPANEL.COM
FOR USER-EVENT DATA
USEFUL TOOLS
MIXPANEL
ANALYTICS
26
VIA INSIGHT-SCREENSHOT REPS
MARKETING + OPS
INTERCOM
27
A BETTER CRM
INTERCOM.IO
BUILDING DASHBOARDS
AUTOMATED BIG DATA FLOW (EXAMPLE 1)
28
RAW DATA EXTRACT LOADTRANSFORM
Traffic Sources 

& Session Stats
RAW DATA
Behavioral Segments,
Funnels, Retention &
LTV
EXTRACT
Additional aggregation
and data refinement
Core Website
Social Engagement Footprint
Unified social

footprint metrics
Enrichment of
email addresses
CRM data store for
easy segmentation +
analysis
Additional context 

on Twitter followers
More flexible segments,
funnels + retention
metrics
BUILDING DASHBOARDS
AUTOMATED BIG DATA FLOW (EXAMPLE 2)
29
LOAD
Custom
dashboards
synced with
70+ APIs
Traffic Sources 

& Session Stats
Realtime (RT)
TRANSFORMRAW DATA EXTRACT
Core Website
Social Engagement Footprint
heavy-duty query tools already in place
App Databases
Custom aggregation scripts
Postgres or
Redshift DB
Daily
Pull
Internally-reported metrics
summarized for triangulation
Daily CSV
Behavioral segmentation 

+ in-app messaging
RT
Behavioral Segments,
Funnels, Retention & LTV
RT
Unified social

footprint metrics
Unified app downloads
& ratings metrics
App Store Activity
email address
enrichment
BUILDING DASHBOARDS
AUTOMATED BIG DATA FLOW (EXAMPLE 3)
30
LOAD
Custom
dashboards
synced with
70+ APIs
Traffic Sources 

& Session Stats
Realtime (RT)
TRANSFORMRAW DATA EXTRACT
Core Website
MongoDB
Custom aggregation scripts
MySQL
Presence Table
Internally-reported metrics
summarized for triangulation
Weekly
CSV
Behavioral segmentation 

+ in-app messaging
RT
Behavioral Segments,
Funnels, Retention & LTV
RT
Unified app downloads
& ratings metrics
App Store Activity
email address
enrichment
Daily Dump
Instant dashboards
for Intercom
BUILDING DASHBOARDS 31
MORE
ADVANCED
AUTOMATION
AUTOMATION
ZAPIER
32
ZAPIER.COM
FOR COMPLEX ACTIONS
MARKETING + OPS
TYPEFORM
33
GORGEOUS + POWERFUL SURVEYS
AUTOMATION 34
EXAMPLE WITH INTERCOM + TYPEFORM
ZAPIER
AUTOMATION 35
MIND MELTED YET? LET’S TAKE 15.
BREAK TIME!
36
‣ Stretch your legs
‣ Hydrate or grab a snack
‣ We’ll start again in 15 mins!
Seth Familian
Founder + Principal, Familian&1
WORKING WITH
BIG DATA
FOLLOW ALONG!
familian1.com/wwbd
WORKING WITH BIG DATA
USEFUL TOOLS
FOR BIG DATA
38
USEFUL TOOLS
A BUSY
LANDSCAPE
39
USEFUL TOOLS
LET’S
SIMPLIFY
40
USEFUL TOOLS
AND LET’S
REFRAME IT
41
EVENT-BASED ANALYTICS
+TEXTUAL
VISUAL
ANALYTICS + INSIGHT
PROCESSING + NORMALIZATION
DATA TRANSFORMATION (ETL)
ACTIVITY
MODALITY
DATA DISPLAY + DASHBOARDING
STATISTICAL ANALYTICS VISUAL ANALYTICS
USEFUL TOOLS
POWER
PLAYERS
42
EVENT-BASED ANALYTICS
+TEXTUAL
VISUAL
ANALYTICS + INSIGHT
PROCESSING + NORMALIZATION
VISUAL ANALYTICSSTATISTICAL ANALYTICS
DATA TRANSFORMATION (ETL) DATA DISPLAY + DASHBOARDING
ACTIVITY
MODALITY
USEFUL TOOLS
SPLUNK
43
SPLUNK.COM
FOR ANY MACHINE DATA
USEFUL TOOLS
SPLUNK
44
SPLUNK.COM
FOR ANY MACHINE DATA
USEFUL TOOLS
CHARTED
45
CHARTED.CO
FOR SUPER SIMPLE CHARTS
USEFUL TOOLS
C3.JS
46
C3JS.ORG
FOR CUSTOM CHARTING
USEFUL TOOLS
TAGUL
47
TAGUL.COM
FOR GORGEOUS WORD CLOUDS
USEFUL TOOLS
QUID
48
QUID.COM
FOR UNSTRUCTURED ANALYSIS
USEFUL TOOLS
QUINTLY
49
QUINTLY.COM
FOR SOCIAL MEDIA DATA
USEFUL TOOLS
GOOGLE 

ANALYTICS
50
ANALYTICS.GOOGLE.COM
FOR WEBSITE TRAFFIC
USEFUL TOOLS
GOOGLE SHEETS
51
SHEETS.GOOGLE.COM
USEFUL TOOLS
GOOGLE SHEETS
52
SHEETS.GOOGLE.COM
USEFUL TOOLS
GECKOBOARD
53
GECKOBOARD.COM
USEFUL TOOLS
KLIPFOLIO
54
KLIPFOLIO.COM
WORKING WITH BIG DATA
INFERRING SEGMENTS
FROM BIG DATA
55
INFERRING SEGMENTS FROM BIG DATA
Frequency (F)
Ranking
Recency (R)
Ranking
Monetary (M)
Ranking
1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
1. all customers are independently ranked into equal-sized “tiles” three times over
56
1,164,927 customers
2. M scores are multiplied by 100 and F scores are multipled by 10 to create unique ranking values
100 200 300 400 500 10 20 30 40 50 1 2 3 4 5
3. MFR scores are added up for each customer to yield 125 unique MFR segments:
111 121 131 141 151 112 122 132 142 152 155
211 221 231 241 251 212 222 232 242 252 255
511 521 531 541 551 512 522 532 542 552 555
Most recent,
frequent, and
highest-value
customers Least recent,
frequent, and
lowest-value
customers
RFM SCORING
INFERRING SEGMENTS FROM BIG DATA 57
WHY QUANTILES?
NORMAL DISTRIBUTION SKEWED-DISTRIBUTION
INFERRING SEGMENTS FROM BIG DATA 58
X11 X21 X31 X41
X12 X22 X32 X42
X13 X23 X33 X43
X14 X24 X34 X44
X15 X25 X35 X45
X51
X52
X53
X54
X55
High Frequency
High Recency
Low Frequency
Low Recency
Still Loyal
Once Loyal
New
Old
F + R = LOYALTY INSIGHTS
INFERRING SEGMENTS FROM BIG DATA
$0
$1,500
$3,000
$4,500
$6,000
59
Average total spent ($) by new MFR quantiles rerun for non-outlier M1 + M2 customers
M1 M2 M3 M4 M5
percent: top 20% of
M1+2
2nd 20% 3rd 20% 4th 20% Bottom 20%
segment
size:
93,134 93,139 92,861 93,406 93,143
avg. $
spent:
$3,337 $1,137 $642 $412 $276
total $
spent:
$345,234,826 $105,573,528 $59,348,459 $38,398,553 $25,537,936
% of total
revs:
53% 32% 18% 11% 8%
High-Value
Customers
Low-Value Customers
M = VALUE 

INSIGHTS
INFERRING SEGMENTS FROM BIG DATA 60
High Value Customers Low Value Customers
Still
Loyal
Once
Loyal
New
Old
M1 M2 M3 M4 M5
212111
121
112
122
113 123
211
221 222
311
321
312
322
411
421
412
422
511
521
512
522
114 124
115 125
213 223
214 224
215 225
313 323
314 324
315 325
413 423
414 424
415 425
513 523
514 524
515 525
131 132
141 142
151 152
231 232
241 242
251 252
331 332
341 342
351 352
431 432
441 442
451 452
531 531
541 542
551 552
133 134
143 144
153 154
135
145
155
233 234
243 244
253 254
235
245
255
333 334
343 344
353 354
335
345
355
433 434
443 444
453 454
435
445
455
533 534
543 544
553 554
535
545
555
1
2
3
4
5
6
7
8
COMBINING
INSIGHTS
INFERRING SEGMENTS FROM BIG DATA
PRICE-POINT
CUTOFFS
61
Best Camera/Lens Purchased
DSLR Body DSLR Lens DSLR Body + Lens Point-and-Shoot
Segment Name
Relationship 

to Photography
Memory
Keepers
Use cameras to record
family memories and
milestones
less than 

$650
less than 

$300
less than 

$950
less than 

$450
Hobbyists
Enjoy the picture-taking
process; understand and
use camera controls
$650 - $1725 $300 - $750 $950 - $2300 $450 - $700
Prosumers
Advanced skills, but do
not make a living from
photography
$1725 - $2750 $750 - $3000 $2300 - $4200 $700 - $2500
Pros
Rely on photography as a
profession $2750+ $3000+ $4200+ $2500+
INFERRING SEGMENTS FROM BIG DATA
CROSSING RFM
W/ CATEGORIES
62
Low Value High Value
Still
Loyal
Once
Loyal
New Old
Still
Loyal
Once
Loyal
New Old
Memory Keepers 1 2 3 4 5 6 7 8
Hobbyists 9 10 11 12 13 14 15 16
Prosumers 17 18 19 20 21 22 23 24
Professionals 25 26 27 28 29 30 31 32
3. Cross-Tabulate 

Top customers and categories to
create behavioral and 

loyalty-based segments
9 

key categories

account for 81% of sales
2. Isolate 

the top customers and
categories by total dollars
spent, frequency, and
recency (RFM) measures
465,683 

top customers

account for 88% of sales

1,164,927 customers 807 categories
1. Aggregate 

72 months of Internet channel
transaction data, organizing by
key variables
2,246,094 Internet Channel transactions
4. Generate

Segment-specific marketing
recommendations which can
be further targeted by brand
YIELDS SOLID TARGETS 

FOR TACTICAL PLANNING
INFERRING SEGMENTS FROM BIG DATA
DASHBOARD
INTEGRATION
63
INFERRING SEGMENTS FROM BIG DATA 64
REPORTING
≠ STRATEGY!
WORKING WITH BIG DATA
FINAL THOUGHTS
65
FINAL THOUGHTS
A NEW TYPE OF
KNOWLEDGE
WORKER
66
http://www.doclens.com/87922/think-issue-7-2014/
FINAL THOUGHTS
AN INCREDIBLY VALUABLE SKILL
67
https://studentforce.wordpress.com/2013/09/21/umuc-big-data-revolution-is-here/
FINAL THOUGHTS
THE CORNERSTONE OF A DAUNTING FUTURE?
68
https://studentforce.wordpress.com/2013/09/21/umuc-big-data-revolution-is-here/
FINAL THOUGHTS
DATA AS INTERFACE
69
for
using
Made Visual
BACKGROUND TITLES + BUTTONS TEXT + LINES
Your data + brand
up to 

100,000 

objects
Anywhere on the Web
using 

1 line

of code
FINAL THOUGHTS
DATA AS INTERFACE
70
for
using
FINAL THOUGHTS
DATA AS INTERFACE
71
FINAL THOUGHTS
START HERE
72
CHARTED.CO
FINAL THOUGHTS
OR HERE
73
SEGMENT.IO
MIXPANEL.COM
FINAL THOUGHTS
OR HERE
74
HBR.ORG
FINAL THOUGHTS
OR HERE
75
FINAL THOUGHTS
OR HERE
76
DISCUSSION TIME
WORKING WITH BIG DATA 77
QUESTIONS · FEEDBACK · IDEAS · INSIGHTS
THANK YOU
KEEP IN TOUCH!
78
SETH@FAMILIAN1.COM · @SETHFAM1

Contenu connexe

Tendances

Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsFight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting PersonalKirsty Hulse
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome EconomyHelge Tennø
 
Data stories - how to combine the power storytelling with effective data visu...
Data stories - how to combine the power storytelling with effective data visu...Data stories - how to combine the power storytelling with effective data visu...
Data stories - how to combine the power storytelling with effective data visu...Coincidencity
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to View17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to ViewJim MacLeod
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)Heinz Marketing Inc
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideCrispy Presentations
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Future of Data and AI in Retail - NRF 2023
Future of Data and AI in Retail - NRF 2023Future of Data and AI in Retail - NRF 2023
Future of Data and AI in Retail - NRF 2023Rob Saker
 
Data storytelling with personas, Utrecht
Data storytelling with personas, UtrechtData storytelling with personas, Utrecht
Data storytelling with personas, UtrechtCREATIVE COMPANION
 
The State of Enterprise Software
The State of Enterprise SoftwareThe State of Enterprise Software
The State of Enterprise SoftwareGreylock Partners
 
Data Storytelling: The only way to unlock true insight from your data
Data Storytelling: The only way to unlock true insight from your dataData Storytelling: The only way to unlock true insight from your data
Data Storytelling: The only way to unlock true insight from your dataBright North
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101Bud Caddell
 
Social Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfSocial Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfMarketingTrips
 
Telling Stories With Data
Telling Stories With DataTelling Stories With Data
Telling Stories With DataTom Morton
 
What is Digital Strategy?
What is Digital Strategy?What is Digital Strategy?
What is Digital Strategy?Julian Cole
 

Tendances (20)

Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsFight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting Personal
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome Economy
 
Data stories - how to combine the power storytelling with effective data visu...
Data stories - how to combine the power storytelling with effective data visu...Data stories - how to combine the power storytelling with effective data visu...
Data stories - how to combine the power storytelling with effective data visu...
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to View17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to View
 
How Google Works
How Google WorksHow Google Works
How Google Works
 
Designing Presentations
Designing PresentationsDesigning Presentations
Designing Presentations
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same Slide
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Future of Data and AI in Retail - NRF 2023
Future of Data and AI in Retail - NRF 2023Future of Data and AI in Retail - NRF 2023
Future of Data and AI in Retail - NRF 2023
 
Data storytelling with personas, Utrecht
Data storytelling with personas, UtrechtData storytelling with personas, Utrecht
Data storytelling with personas, Utrecht
 
The State of Enterprise Software
The State of Enterprise SoftwareThe State of Enterprise Software
The State of Enterprise Software
 
AI & Startups
AI & StartupsAI & Startups
AI & Startups
 
Data Storytelling: The only way to unlock true insight from your data
Data Storytelling: The only way to unlock true insight from your dataData Storytelling: The only way to unlock true insight from your data
Data Storytelling: The only way to unlock true insight from your data
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101
 
Social Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfSocial Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdf
 
Telling Stories With Data
Telling Stories With DataTelling Stories With Data
Telling Stories With Data
 
What is Digital Strategy?
What is Digital Strategy?What is Digital Strategy?
What is Digital Strategy?
 

En vedette

Japan and the "Metabo Law"
Japan and the "Metabo Law"Japan and the "Metabo Law"
Japan and the "Metabo Law"markppt
 
Buzziest IPL season this year, says Maxus Mesh report
Buzziest IPL season this year, says Maxus Mesh reportBuzziest IPL season this year, says Maxus Mesh report
Buzziest IPL season this year, says Maxus Mesh reportmxmindia
 
Japan Insurance Market Largely Driven By Ageing Population: Ken Research
Japan Insurance Market Largely Driven By Ageing Population: Ken ResearchJapan Insurance Market Largely Driven By Ageing Population: Ken Research
Japan Insurance Market Largely Driven By Ageing Population: Ken ResearchAnkur Gupta
 
Product Definition
Product DefinitionProduct Definition
Product DefinitionMark Curphey
 
Business Model Canvas 101
Business Model Canvas 101Business Model Canvas 101
Business Model Canvas 101Emad Saif
 

En vedette (6)

Japan and the "Metabo Law"
Japan and the "Metabo Law"Japan and the "Metabo Law"
Japan and the "Metabo Law"
 
Buzziest IPL season this year, says Maxus Mesh report
Buzziest IPL season this year, says Maxus Mesh reportBuzziest IPL season this year, says Maxus Mesh report
Buzziest IPL season this year, says Maxus Mesh report
 
[Japan Tech summit 2017] CLD 009
[Japan Tech summit 2017]  CLD 009[Japan Tech summit 2017]  CLD 009
[Japan Tech summit 2017] CLD 009
 
Japan Insurance Market Largely Driven By Ageing Population: Ken Research
Japan Insurance Market Largely Driven By Ageing Population: Ken ResearchJapan Insurance Market Largely Driven By Ageing Population: Ken Research
Japan Insurance Market Largely Driven By Ageing Population: Ken Research
 
Product Definition
Product DefinitionProduct Definition
Product Definition
 
Business Model Canvas 101
Business Model Canvas 101Business Model Canvas 101
Business Model Canvas 101
 

Similaire à Working With Big Data

Twin Cities Eloqua User Group 092413
Twin Cities Eloqua User Group 092413Twin Cities Eloqua User Group 092413
Twin Cities Eloqua User Group 092413Ron Corbisier
 
How To Drive Exponential Growth Using Unconventional Data Sources
How To Drive Exponential Growth Using Unconventional Data SourcesHow To Drive Exponential Growth Using Unconventional Data Sources
How To Drive Exponential Growth Using Unconventional Data SourcesChartio
 
Working With Big Data - Nov 2016
Working With Big Data - Nov 2016Working With Big Data - Nov 2016
Working With Big Data - Nov 2016Seth Familian
 
Behind the Buzzword: Understanding Customer Data Platforms in the Light of Pr...
Behind the Buzzword: Understanding Customer Data Platforms in the Light of Pr...Behind the Buzzword: Understanding Customer Data Platforms in the Light of Pr...
Behind the Buzzword: Understanding Customer Data Platforms in the Light of Pr...Rising Media Ltd.
 
Chicago User Group - Relationship One
Chicago User Group - Relationship OneChicago User Group - Relationship One
Chicago User Group - Relationship OneRon Corbisier
 
Adrian Lloyd - Presenting at Appius's Membership Organisations Digital Strate...
Adrian Lloyd - Presenting at Appius's Membership Organisations Digital Strate...Adrian Lloyd - Presenting at Appius's Membership Organisations Digital Strate...
Adrian Lloyd - Presenting at Appius's Membership Organisations Digital Strate...Adrian Lloyd
 
Data analytics and SEO to grow your international business
Data analytics and SEO to grow your international businessData analytics and SEO to grow your international business
Data analytics and SEO to grow your international businessEnterprise Ireland
 
Understanding Web Analytics and Google Analytics
Understanding Web Analytics and Google AnalyticsUnderstanding Web Analytics and Google Analytics
Understanding Web Analytics and Google AnalyticsPrathamesh Kulkarni
 
Taming the Data Lake with Scalable Metrics Model Framework
Taming the Data Lake with Scalable Metrics Model FrameworkTaming the Data Lake with Scalable Metrics Model Framework
Taming the Data Lake with Scalable Metrics Model FrameworkRamkumar Ravichandran
 
CRM Options for Enterprise Nonprofits - Blackbaud CRM Solutions
CRM Options for Enterprise Nonprofits - Blackbaud CRM SolutionsCRM Options for Enterprise Nonprofits - Blackbaud CRM Solutions
CRM Options for Enterprise Nonprofits - Blackbaud CRM SolutionsHeller Consulting
 
Data Visualization Trends - Next Steps for Tableau
Data Visualization Trends - Next Steps for TableauData Visualization Trends - Next Steps for Tableau
Data Visualization Trends - Next Steps for TableauArunima Gupta
 
Startup Marketing Series: The Scorecard
Startup Marketing Series: The ScorecardStartup Marketing Series: The Scorecard
Startup Marketing Series: The ScorecardPR 20/20
 
Introduction Datalicious Korea
Introduction Datalicious KoreaIntroduction Datalicious Korea
Introduction Datalicious KoreaDatalicious Korea
 
The 15 Minute Breakdown: The Answer to Signal Loss
The 15 Minute Breakdown: The Answer to Signal LossThe 15 Minute Breakdown: The Answer to Signal Loss
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
 
CDP for Retail Webinar with Appnovation - Q2 2022.pdf
CDP for Retail Webinar with Appnovation - Q2 2022.pdfCDP for Retail Webinar with Appnovation - Q2 2022.pdf
CDP for Retail Webinar with Appnovation - Q2 2022.pdfAcquia
 
Big Data – Marketing Challenge or Opportunity?
Big Data – Marketing Challenge or Opportunity?Big Data – Marketing Challenge or Opportunity?
Big Data – Marketing Challenge or Opportunity?edynamic
 

Similaire à Working With Big Data (20)

Twin Cities Eloqua User Group 092413
Twin Cities Eloqua User Group 092413Twin Cities Eloqua User Group 092413
Twin Cities Eloqua User Group 092413
 
How To Drive Exponential Growth Using Unconventional Data Sources
How To Drive Exponential Growth Using Unconventional Data SourcesHow To Drive Exponential Growth Using Unconventional Data Sources
How To Drive Exponential Growth Using Unconventional Data Sources
 
Working With Big Data - Nov 2016
Working With Big Data - Nov 2016Working With Big Data - Nov 2016
Working With Big Data - Nov 2016
 
IoD Sales and Marketing Forum 8oct13
IoD Sales and Marketing Forum 8oct13IoD Sales and Marketing Forum 8oct13
IoD Sales and Marketing Forum 8oct13
 
Behind the Buzzword: Understanding Customer Data Platforms in the Light of Pr...
Behind the Buzzword: Understanding Customer Data Platforms in the Light of Pr...Behind the Buzzword: Understanding Customer Data Platforms in the Light of Pr...
Behind the Buzzword: Understanding Customer Data Platforms in the Light of Pr...
 
Chicago User Group - Relationship One
Chicago User Group - Relationship OneChicago User Group - Relationship One
Chicago User Group - Relationship One
 
Adrian Lloyd - Presenting at Appius's Membership Organisations Digital Strate...
Adrian Lloyd - Presenting at Appius's Membership Organisations Digital Strate...Adrian Lloyd - Presenting at Appius's Membership Organisations Digital Strate...
Adrian Lloyd - Presenting at Appius's Membership Organisations Digital Strate...
 
Denver User Group Q3 2014 Meeting Slides
Denver User Group Q3 2014 Meeting SlidesDenver User Group Q3 2014 Meeting Slides
Denver User Group Q3 2014 Meeting Slides
 
Taming data lake - scalable metrics model
Taming data lake - scalable metrics modelTaming data lake - scalable metrics model
Taming data lake - scalable metrics model
 
Data analytics and SEO to grow your international business
Data analytics and SEO to grow your international businessData analytics and SEO to grow your international business
Data analytics and SEO to grow your international business
 
Understanding Web Analytics and Google Analytics
Understanding Web Analytics and Google AnalyticsUnderstanding Web Analytics and Google Analytics
Understanding Web Analytics and Google Analytics
 
Web Analytics Unraveled
Web Analytics UnraveledWeb Analytics Unraveled
Web Analytics Unraveled
 
Taming the Data Lake with Scalable Metrics Model Framework
Taming the Data Lake with Scalable Metrics Model FrameworkTaming the Data Lake with Scalable Metrics Model Framework
Taming the Data Lake with Scalable Metrics Model Framework
 
CRM Options for Enterprise Nonprofits - Blackbaud CRM Solutions
CRM Options for Enterprise Nonprofits - Blackbaud CRM SolutionsCRM Options for Enterprise Nonprofits - Blackbaud CRM Solutions
CRM Options for Enterprise Nonprofits - Blackbaud CRM Solutions
 
Data Visualization Trends - Next Steps for Tableau
Data Visualization Trends - Next Steps for TableauData Visualization Trends - Next Steps for Tableau
Data Visualization Trends - Next Steps for Tableau
 
Startup Marketing Series: The Scorecard
Startup Marketing Series: The ScorecardStartup Marketing Series: The Scorecard
Startup Marketing Series: The Scorecard
 
Introduction Datalicious Korea
Introduction Datalicious KoreaIntroduction Datalicious Korea
Introduction Datalicious Korea
 
The 15 Minute Breakdown: The Answer to Signal Loss
The 15 Minute Breakdown: The Answer to Signal LossThe 15 Minute Breakdown: The Answer to Signal Loss
The 15 Minute Breakdown: The Answer to Signal Loss
 
CDP for Retail Webinar with Appnovation - Q2 2022.pdf
CDP for Retail Webinar with Appnovation - Q2 2022.pdfCDP for Retail Webinar with Appnovation - Q2 2022.pdf
CDP for Retail Webinar with Appnovation - Q2 2022.pdf
 
Big Data – Marketing Challenge or Opportunity?
Big Data – Marketing Challenge or Opportunity?Big Data – Marketing Challenge or Opportunity?
Big Data – Marketing Challenge or Opportunity?
 

Plus de Seth Familian

Funnel Analytics: An Overview
Funnel Analytics: An OverviewFunnel Analytics: An Overview
Funnel Analytics: An OverviewSeth Familian
 
Digital tools for Business
Digital tools for BusinessDigital tools for Business
Digital tools for BusinessSeth Familian
 
Squarespace bootcamp
Squarespace bootcampSquarespace bootcamp
Squarespace bootcampSeth Familian
 
Automating Big Data (Dec-2016)
Automating Big Data  (Dec-2016)Automating Big Data  (Dec-2016)
Automating Big Data (Dec-2016)Seth Familian
 
Fam1 Big Data + Visualization
Fam1 Big Data + VisualizationFam1 Big Data + Visualization
Fam1 Big Data + VisualizationSeth Familian
 
Awesomizing your Squarespace Website
Awesomizing your Squarespace WebsiteAwesomizing your Squarespace Website
Awesomizing your Squarespace WebsiteSeth Familian
 
Digital Marketing Trends, Analytics + Tactics
Digital Marketing Trends, Analytics + TacticsDigital Marketing Trends, Analytics + Tactics
Digital Marketing Trends, Analytics + TacticsSeth Familian
 
Digital marketing — an overview
Digital marketing — an overviewDigital marketing — an overview
Digital marketing — an overviewSeth Familian
 
Marketing Strategy, Tools & Tactics
Marketing Strategy, Tools & TacticsMarketing Strategy, Tools & Tactics
Marketing Strategy, Tools & TacticsSeth Familian
 
Persuasive Visualization: Data + Design = Engagement
Persuasive Visualization: Data + Design = EngagementPersuasive Visualization: Data + Design = Engagement
Persuasive Visualization: Data + Design = EngagementSeth Familian
 
Persuading with Powerpoint
Persuading with PowerpointPersuading with Powerpoint
Persuading with PowerpointSeth Familian
 

Plus de Seth Familian (12)

Funnel Analytics: An Overview
Funnel Analytics: An OverviewFunnel Analytics: An Overview
Funnel Analytics: An Overview
 
Digital tools for Business
Digital tools for BusinessDigital tools for Business
Digital tools for Business
 
Squarespace bootcamp
Squarespace bootcampSquarespace bootcamp
Squarespace bootcamp
 
Automating Big Data (Dec-2016)
Automating Big Data  (Dec-2016)Automating Big Data  (Dec-2016)
Automating Big Data (Dec-2016)
 
Fam1 Big Data + Visualization
Fam1 Big Data + VisualizationFam1 Big Data + Visualization
Fam1 Big Data + Visualization
 
The 3-Hour Website
The 3-Hour WebsiteThe 3-Hour Website
The 3-Hour Website
 
Awesomizing your Squarespace Website
Awesomizing your Squarespace WebsiteAwesomizing your Squarespace Website
Awesomizing your Squarespace Website
 
Digital Marketing Trends, Analytics + Tactics
Digital Marketing Trends, Analytics + TacticsDigital Marketing Trends, Analytics + Tactics
Digital Marketing Trends, Analytics + Tactics
 
Digital marketing — an overview
Digital marketing — an overviewDigital marketing — an overview
Digital marketing — an overview
 
Marketing Strategy, Tools & Tactics
Marketing Strategy, Tools & TacticsMarketing Strategy, Tools & Tactics
Marketing Strategy, Tools & Tactics
 
Persuasive Visualization: Data + Design = Engagement
Persuasive Visualization: Data + Design = EngagementPersuasive Visualization: Data + Design = Engagement
Persuasive Visualization: Data + Design = Engagement
 
Persuading with Powerpoint
Persuading with PowerpointPersuading with Powerpoint
Persuading with Powerpoint
 

Dernier

Neo4j Graph Summit 2024 Workshop - EMEA - Breda_and_Munchen.pdf
Neo4j Graph Summit 2024 Workshop - EMEA - Breda_and_Munchen.pdfNeo4j Graph Summit 2024 Workshop - EMEA - Breda_and_Munchen.pdf
Neo4j Graph Summit 2024 Workshop - EMEA - Breda_and_Munchen.pdfNeo4j
 
How to Build an Experimentation Culture for Data-Driven Product Development
How to Build an Experimentation Culture for Data-Driven Product DevelopmentHow to Build an Experimentation Culture for Data-Driven Product Development
How to Build an Experimentation Culture for Data-Driven Product DevelopmentAggregage
 
Stochastic Dynamic Programming and You.pptx
Stochastic Dynamic Programming and You.pptxStochastic Dynamic Programming and You.pptx
Stochastic Dynamic Programming and You.pptxjkmrshll88
 
Data Analytics Fundamentals: data analytics types.potx
Data Analytics Fundamentals: data analytics types.potxData Analytics Fundamentals: data analytics types.potx
Data Analytics Fundamentals: data analytics types.potxEmmanuel Dauda
 
Air Con Energy Rating Info411 Presentation.pdf
Air Con Energy Rating Info411 Presentation.pdfAir Con Energy Rating Info411 Presentation.pdf
Air Con Energy Rating Info411 Presentation.pdfJasonBoboKyaw
 
Understanding the Impact of video length on student performance
Understanding the Impact of video length on student performanceUnderstanding the Impact of video length on student performance
Understanding the Impact of video length on student performancePrithaVashisht1
 
Brain Tumor Detection with Machine Learning.pptx
Brain Tumor Detection with Machine Learning.pptxBrain Tumor Detection with Machine Learning.pptx
Brain Tumor Detection with Machine Learning.pptxShammiRai3
 
Báo cáo Social Media Benchmark 2024 cho dân Marketing
Báo cáo Social Media Benchmark 2024 cho dân MarketingBáo cáo Social Media Benchmark 2024 cho dân Marketing
Báo cáo Social Media Benchmark 2024 cho dân MarketingMarketingTrips
 
Unleashing Datas Potential - Mastering Precision with FCO-IM
Unleashing Datas Potential - Mastering Precision with FCO-IMUnleashing Datas Potential - Mastering Precision with FCO-IM
Unleashing Datas Potential - Mastering Precision with FCO-IMMarco Wobben
 
2024 Build Generative AI for Non-Profits
2024 Build Generative AI for Non-Profits2024 Build Generative AI for Non-Profits
2024 Build Generative AI for Non-ProfitsTimothy Spann
 
Bengaluru Tableau UG event- 2nd March 2024 Q1
Bengaluru Tableau UG event- 2nd March 2024 Q1Bengaluru Tableau UG event- 2nd March 2024 Q1
Bengaluru Tableau UG event- 2nd March 2024 Q1bengalurutug
 
TCFPro24 Building Real-Time Generative AI Pipelines
TCFPro24 Building Real-Time Generative AI PipelinesTCFPro24 Building Real-Time Generative AI Pipelines
TCFPro24 Building Real-Time Generative AI PipelinesTimothy Spann
 
Paul Martin (Gartner) - Show Me the AI Money.pdf
Paul Martin (Gartner) - Show Me the AI Money.pdfPaul Martin (Gartner) - Show Me the AI Money.pdf
Paul Martin (Gartner) - Show Me the AI Money.pdfdcphostmaster
 
Microeconomic Group Presentation Apple.pdf
Microeconomic Group Presentation Apple.pdfMicroeconomic Group Presentation Apple.pdf
Microeconomic Group Presentation Apple.pdfmxlos0
 
The market for cross-border mortgages in Europe
The market for cross-border mortgages in EuropeThe market for cross-border mortgages in Europe
The market for cross-border mortgages in Europe321k
 
Data Collection from Social Media Platforms
Data Collection from Social Media PlatformsData Collection from Social Media Platforms
Data Collection from Social Media PlatformsMahmoud Yasser
 
Using DAX & Time-based Analysis in Data Warehouse
Using DAX & Time-based Analysis in Data WarehouseUsing DAX & Time-based Analysis in Data Warehouse
Using DAX & Time-based Analysis in Data WarehouseThinkInnovation
 
STOCK PRICE ANALYSIS Furkan Ali TASCI --.pptx
STOCK PRICE ANALYSIS  Furkan Ali TASCI --.pptxSTOCK PRICE ANALYSIS  Furkan Ali TASCI --.pptx
STOCK PRICE ANALYSIS Furkan Ali TASCI --.pptxFurkanTasci3
 
Enabling GenAI Breakthroughs with Knowledge Graphs
Enabling GenAI Breakthroughs with Knowledge GraphsEnabling GenAI Breakthroughs with Knowledge Graphs
Enabling GenAI Breakthroughs with Knowledge GraphsNeo4j
 
PPT for Presiding Officer.pptxvvdffdfgggg
PPT for Presiding Officer.pptxvvdffdfggggPPT for Presiding Officer.pptxvvdffdfgggg
PPT for Presiding Officer.pptxvvdffdfggggbhadratanusenapati1
 

Dernier (20)

Neo4j Graph Summit 2024 Workshop - EMEA - Breda_and_Munchen.pdf
Neo4j Graph Summit 2024 Workshop - EMEA - Breda_and_Munchen.pdfNeo4j Graph Summit 2024 Workshop - EMEA - Breda_and_Munchen.pdf
Neo4j Graph Summit 2024 Workshop - EMEA - Breda_and_Munchen.pdf
 
How to Build an Experimentation Culture for Data-Driven Product Development
How to Build an Experimentation Culture for Data-Driven Product DevelopmentHow to Build an Experimentation Culture for Data-Driven Product Development
How to Build an Experimentation Culture for Data-Driven Product Development
 
Stochastic Dynamic Programming and You.pptx
Stochastic Dynamic Programming and You.pptxStochastic Dynamic Programming and You.pptx
Stochastic Dynamic Programming and You.pptx
 
Data Analytics Fundamentals: data analytics types.potx
Data Analytics Fundamentals: data analytics types.potxData Analytics Fundamentals: data analytics types.potx
Data Analytics Fundamentals: data analytics types.potx
 
Air Con Energy Rating Info411 Presentation.pdf
Air Con Energy Rating Info411 Presentation.pdfAir Con Energy Rating Info411 Presentation.pdf
Air Con Energy Rating Info411 Presentation.pdf
 
Understanding the Impact of video length on student performance
Understanding the Impact of video length on student performanceUnderstanding the Impact of video length on student performance
Understanding the Impact of video length on student performance
 
Brain Tumor Detection with Machine Learning.pptx
Brain Tumor Detection with Machine Learning.pptxBrain Tumor Detection with Machine Learning.pptx
Brain Tumor Detection with Machine Learning.pptx
 
Báo cáo Social Media Benchmark 2024 cho dân Marketing
Báo cáo Social Media Benchmark 2024 cho dân MarketingBáo cáo Social Media Benchmark 2024 cho dân Marketing
Báo cáo Social Media Benchmark 2024 cho dân Marketing
 
Unleashing Datas Potential - Mastering Precision with FCO-IM
Unleashing Datas Potential - Mastering Precision with FCO-IMUnleashing Datas Potential - Mastering Precision with FCO-IM
Unleashing Datas Potential - Mastering Precision with FCO-IM
 
2024 Build Generative AI for Non-Profits
2024 Build Generative AI for Non-Profits2024 Build Generative AI for Non-Profits
2024 Build Generative AI for Non-Profits
 
Bengaluru Tableau UG event- 2nd March 2024 Q1
Bengaluru Tableau UG event- 2nd March 2024 Q1Bengaluru Tableau UG event- 2nd March 2024 Q1
Bengaluru Tableau UG event- 2nd March 2024 Q1
 
TCFPro24 Building Real-Time Generative AI Pipelines
TCFPro24 Building Real-Time Generative AI PipelinesTCFPro24 Building Real-Time Generative AI Pipelines
TCFPro24 Building Real-Time Generative AI Pipelines
 
Paul Martin (Gartner) - Show Me the AI Money.pdf
Paul Martin (Gartner) - Show Me the AI Money.pdfPaul Martin (Gartner) - Show Me the AI Money.pdf
Paul Martin (Gartner) - Show Me the AI Money.pdf
 
Microeconomic Group Presentation Apple.pdf
Microeconomic Group Presentation Apple.pdfMicroeconomic Group Presentation Apple.pdf
Microeconomic Group Presentation Apple.pdf
 
The market for cross-border mortgages in Europe
The market for cross-border mortgages in EuropeThe market for cross-border mortgages in Europe
The market for cross-border mortgages in Europe
 
Data Collection from Social Media Platforms
Data Collection from Social Media PlatformsData Collection from Social Media Platforms
Data Collection from Social Media Platforms
 
Using DAX & Time-based Analysis in Data Warehouse
Using DAX & Time-based Analysis in Data WarehouseUsing DAX & Time-based Analysis in Data Warehouse
Using DAX & Time-based Analysis in Data Warehouse
 
STOCK PRICE ANALYSIS Furkan Ali TASCI --.pptx
STOCK PRICE ANALYSIS  Furkan Ali TASCI --.pptxSTOCK PRICE ANALYSIS  Furkan Ali TASCI --.pptx
STOCK PRICE ANALYSIS Furkan Ali TASCI --.pptx
 
Enabling GenAI Breakthroughs with Knowledge Graphs
Enabling GenAI Breakthroughs with Knowledge GraphsEnabling GenAI Breakthroughs with Knowledge Graphs
Enabling GenAI Breakthroughs with Knowledge Graphs
 
PPT for Presiding Officer.pptxvvdffdfgggg
PPT for Presiding Officer.pptxvvdffdfggggPPT for Presiding Officer.pptxvvdffdfgggg
PPT for Presiding Officer.pptxvvdffdfgggg
 

Working With Big Data