This document discusses how cloud storage can help solve 3 common enterprise storage problems: offsite data protection, tiered storage, and distributed content collaboration. It provides examples of companies that have used cloud storage to address these issues by reducing costs, improving accessibility and security, and gaining more flexibility and scalability compared to traditional on-premise storage solutions. The document advocates that enterprises initially test cloud storage use cases before committing to long-term agreements.

1. Solve 3 Enterprise Storage Problems Today Stephen Foskett sfoskett@nirvanix.com twitter.com/sfoskett

2. Top Storage Issues for IT 2

3. Storage Is Supposed To Be Getting Cheaper! 3 Disk cost is dropping rapidly $250 buys: 1994: 2 GB 1999: 20 GB 2004: 200 GB 2009: 2000 GB But enterprise storage costs keep rising!

4. Defining Cloud Storage Storage is offered as a service with standard interfaces Billing is usage based Infrastructure is multi-tenant and scalable 4 SOURCE: McKinsey & Company

5. Enterprise Cloud Storage: Why Not? 5

6. Security & Reliability No System is Perfect (including yours) What to look for Security audit (by a respected firm or customer) SAS 70 (especially Type 2) Customizable SLA (with remedies) Transparency Encryption (but who holds the keys?)

7. Encryption for Cloud Storage Where should encryption live? (and who holds the keys?)

8. Performance Cloud storage is not for all data But it’s for a lot of data! Cloud-appropriate data: File-based, unstructured Non mission-critical Value in keeping it accessible Requirement to be outside the firewall Multi-user, multi-site Rarely written, frequently read

9. Ingestion Loading initial data can derail even the best cloud use cases Bandwidth is sized to daily requirements Initial data loading often requires an alternate path Can you ship tapes? Disk arrays? Who manages? Who pays?

10. Implementation APIs Aren’t “Simple” to Integrate What to look for Robust integrated functionality in applications Solutions & integration services Enterprise support Standard storage protocol support

11. Paths to the Cloud

12. Physical, Virtual, and Cloud Compute Confidential 12 Server virtualization allows us to combine workloads, buying 30% less We really only need this much CPU time… …but we have to buy this much on physical servers! Ten servers swing wildly, but there is still lots of idle time Cloud compute services allow us to buy only what we need: 66% less! The CPU load of two servers is even more variable Each server’s CPU load varies throughout the week

13. Cloud Storage Is Different Confidential 13 We try to plan for storage capacity growth, but there is always lots of wasted space We would like to buy just what we need… Multiple servers compound the use of storage capacity …but disk drives only come in certain sizes and it takes time to provision Storage grows continually Cloud storage services allow us to buy just what we need and can react instantly to new capacity demands

14. Economics TCO is More Than Just $/GB What to look at Infrastructure costs Connectivity/network costs Security fees Hardware utilization System complexity System management

15. Cloud Offers Better Access at Lower Cost 15 SAN NAS Cost Reduce Cost VTL Tape Increase Accessibility Accessibility Companies Can Change Their Archive Storage Strategy Nirvanix Confidential

16. Enterprise Storage Headaches Confidential 16

17. Protect Data Off-Site Data must be protected off-site… Local outages and small-scale data losses are frequent Regulations and standards call for off-site storage IT responded by… Shipping backup tapes Using storage replication features But… Is it really secure? Can you bear the cost and effort for replication? Do backup tape-based solutions even work?

21. only used for 1 copyImage Processing Servers

24. can replicate instantlyUS - East Offsite Data Protection ASU/NASA Case Study

25. Tiered Storage:Reduce the Cost and Impact of Storage Storage capacity just keeps expanding… Larger files + More files = Growing volume of data IT responded by… Consolidating on SAN and NAS Tiered storage concepts HSM and ILM But… Storage systems getting more complex and expensive Management effort keeps growing Cost savings aren’t materializing Confidential 20

26. Tiered disk storage has not yet lived up to its promise Small cost and performance differential between FC and SATA disk TCO is very close SSD gives extreme performance at high cost Cloud storage gives massive capacity at low cost Tiered Storage Performance and Cost Capacity Fulfilling The Promise of Tiered Storage Confidential 21 Tiered Storage SSD FC Disk SATA Cloud

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37. online access to dataCloudNAS® Local Archive Storage Email Storage US - East API US - Mid

38. Create a Scalable, Collaborative System Companies are going global Need to distribute data between sites and organizations New applications need programmable storage More rich media, massive data volumes Conventional systems don’t work SAN and NAS don’t work well over wide area networks Relational databases don’t scale to huge files, datasets Lack of APIs, granular data controls Everything is firewalled off anyway! Confidential 24

42. no record after ticket closed

43. Files need to be transferred to continue support

46. persistent storage

49. 28 Thank You Nirvanix We manage your storage, so you can manage your business www.nirvanix.com twitter.com/nirvanix Stephen Foskett sfoskett@nirvanix.com twitter.com/sfoskett Enterprise Storage Strategies Blog: bit.ly/ESSBlog