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Developing An Effective Strategy for Interactive Marketing

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Shailesh Ghimire
Shailesh Ghimire

A template for developing a social media strategy for your business. From AIR Marketing.

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Developing an Effective Strategy for Online Interactive Marketing Shailesh Ghimire Director of Interactive Marketing AIR Marketing airmarketing.com/blog
Success Hinges On ,[object Object],[object Object],[object Object]
Remember What "Social" Means ,[object Object],[object Object],[object Object],[object Object]
Pre-requisites to success ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Three Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where are we today? ,[object Object]
It's reached a tipping point ,[object Object],[object Object],[object Object],[object Object],[object Object]
What they want from you… ,[object Object],[object Object],[object Object]
Our Goal Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classify Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals / Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audiece + Goals  Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 1 31 Days of the Dragon
31 Days of the Dragon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Breakdown ,[object Object],[object Object],[object Object],[object Object]
The Dragon Delivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 2 Wiggly Wigglers
Wiggly Wigglers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Breakdown ,[object Object],[object Object],[object Object],[object Object]
Worm Success ,[object Object],[object Object],[object Object],[object Object]
Key: Passion and Expertise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 3 Enhancing Facebook
FedEx Ehances Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Strategy Breakdown ,[object Object],[object Object],[object Object],[object Object]
Brand Awarness Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Fedex Takeaway ,[object Object],[object Object],[object Object],[object Object]
Your Strategy ,[object Object],[object Object],[object Object],[object Object]
Execution
Time and Resources
Success Hinges On ,[object Object],[object Object],[object Object],[object Object],[object Object]
Next.. ,[object Object],[object Object],[object Object]
Questions? Shailesh Ghimire (480) 748-2694 [email_address] Airmarketing.com/blog

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