SlideShare une entreprise Scribd logo

Social media secret sauce

•Télécharger en tant que PPTX, PDF•
•
Sarah Granger
Sarah Granger

Back channel engagement for online organizers, networkers, connecters and influencers.

TechnologieBusiness
1  sur  9
SOCIAL MEDIA SECRET SAUCE Back channel engagement for online organizers, networkers, connectors & influencers By Sarah Granger, PublicEdge @sarahgranger
WHY USE BACK CHANNELS? • Share ideas, resources, information • Crowd source in a closed environment • Collaborate • Make new connections • Promote work – articles, projects, press releases, speaking engagements, etc.
WHERE TO START • Social media practitioner groups (FB, LinkedIn, G+) • Blogger networks, lists (E-mail, FB) • Organizer lists, groups (E-mail, FB) • Shared documents (Yahoo Groups, DropBox, PBWiki) • Online chat tools (G+ Hangouts, Skype, Jabber) • Instant messaging (AIM, YIM, MSN, Skype) • Online conference call tools (Freeconference.com)
HOW IT WORKS Act Intro Trust Share Engage
BEST PRACTICES • Personal touch: private e-mail, Twitter direct messages, FB messaging, text messages • Regular participation in groups, lists • Genuine engagement • Sharing of resources, ideas • Favor swapping • Be a helper, giving and asssisting • Don’t ask for too much too often
BUILDING TRUST • Authenticity • Sharing • Personal, personable • Interesting • Moderation (vs. minimal or excessive engagement)
INFLUENCE EXPANSION • High quality content spread across networks • Well written post gets shared, highlighted • Reputation develops over time • Can be subtle – traffic ≠ influence
RAPID RESPONSE • Negative Incident – minor criticism, defamatory comment, public argument, bad review • Positive Incident – major announcement, big publication, special timely event • Response in order to direct (vs. control) public reaction online • Engage trusted networks • Ask with authenticity, brevity & suggested remarks • Provide example text (for Twitter, blog, etc.) • THANK for assistance
QUESTIONS? Contact Sarah Granger @sarahgranger on Twitter sarah (at) sarahgranger (dot) com

Recommandé

Social Media for Junior League Communications
Social Media for Junior League CommunicationsSocial Media for Junior League Communications
Social Media for Junior League CommunicationsSarah Granger
 
Online Engagement Strategies for Candidates, Electeds & Activists
Online Engagement Strategies for Candidates, Electeds & ActivistsOnline Engagement Strategies for Candidates, Electeds & Activists
Online Engagement Strategies for Candidates, Electeds & ActivistsSarah Granger
 
Netroots CA: Using New Media for Campaigns & Advocacy
Netroots CA: Using New Media for Campaigns & AdvocacyNetroots CA: Using New Media for Campaigns & Advocacy
Netroots CA: Using New Media for Campaigns & AdvocacySarah Granger
 
First steps toward successful blogging
First steps toward successful bloggingFirst steps toward successful blogging
First steps toward successful bloggingSarah Granger
 
AJLI - Implementing Social Networks
AJLI - Implementing Social NetworksAJLI - Implementing Social Networks
AJLI - Implementing Social NetworksHoward Greenstein
 
AJLI Basics of Social Networks
AJLI Basics of Social NetworksAJLI Basics of Social Networks
AJLI Basics of Social NetworksHoward Greenstein
 
social media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares Fundsocial media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares FundSusan Tenby
 
Pa network community manager
Pa network community managerPa network community manager
Pa network community managerSusan Tenby
 

Recommandé

Social Media for Junior League Communications
Social Media for Junior League CommunicationsSocial Media for Junior League Communications
Social Media for Junior League CommunicationsSarah Granger
 
Online Engagement Strategies for Candidates, Electeds & Activists
Online Engagement Strategies for Candidates, Electeds & ActivistsOnline Engagement Strategies for Candidates, Electeds & Activists
Online Engagement Strategies for Candidates, Electeds & ActivistsSarah Granger
 
Netroots CA: Using New Media for Campaigns & Advocacy
Netroots CA: Using New Media for Campaigns & AdvocacyNetroots CA: Using New Media for Campaigns & Advocacy
Netroots CA: Using New Media for Campaigns & AdvocacySarah Granger
 
First steps toward successful blogging
First steps toward successful bloggingFirst steps toward successful blogging
First steps toward successful bloggingSarah Granger
 
AJLI - Implementing Social Networks
AJLI - Implementing Social NetworksAJLI - Implementing Social Networks
AJLI - Implementing Social NetworksHoward Greenstein
 
AJLI Basics of Social Networks
AJLI Basics of Social NetworksAJLI Basics of Social Networks
AJLI Basics of Social NetworksHoward Greenstein
 
social media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares Fundsocial media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares FundSusan Tenby
 
Pa network community manager
Pa network community managerPa network community manager
Pa network community managerSusan Tenby
 
Turning your online community into a dense social network
Turning your online community into a dense social networkTurning your online community into a dense social network
Turning your online community into a dense social networkSusan Tenby
 
Building Community via Social Media - Publishing and Listening on Twitter, Fa...
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Building Community via Social Media - Publishing and Listening on Twitter, Fa...
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
 
JCPSC - Social Media Overview - April 21, 2010
JCPSC - Social Media Overview - April 21, 2010JCPSC - Social Media Overview - April 21, 2010
JCPSC - Social Media Overview - April 21, 2010Esther Kustanowitz
 
Social Media for Churches
Social Media for ChurchesSocial Media for Churches
Social Media for ChurchesCorinne Weisgerber
 
Social Media for Artists
Social Media for ArtistsSocial Media for Artists
Social Media for ArtistsSusan Tenby
 
social change + social media
social change + social mediasocial change + social media
social change + social mediaTracy Bains
 
Catching Up with Social Media Basics
Catching Up with Social Media Basics Catching Up with Social Media Basics
Catching Up with Social Media Basics Debra Askanase
 
Social Media 101 for the Church
Social Media 101 for the ChurchSocial Media 101 for the Church
Social Media 101 for the ChurchKatie Forsyth
 
ALAE Conference: Social Media for Building Alumni Relations
ALAE Conference: Social Media for Building Alumni RelationsALAE Conference: Social Media for Building Alumni Relations
ALAE Conference: Social Media for Building Alumni RelationsFSC Interactive
 
Social Media 101 for Congregations
Social Media 101 for CongregationsSocial Media 101 for Congregations
Social Media 101 for CongregationsRichie Escovedo
 
Lee goodger
Lee goodgerLee goodger
Lee goodgerJason Clark
 
Session 1 outline presentation.final
Session 1 outline presentation.finalSession 1 outline presentation.final
Session 1 outline presentation.finalMission Investors Exchange
 
Socialmediatoday webinar 0412
Socialmediatoday webinar 0412Socialmediatoday webinar 0412
Socialmediatoday webinar 0412Susan Tenby
 
Creating your personal brand and communicating work csp students
Creating your personal brand and communicating work csp studentsCreating your personal brand and communicating work csp students
Creating your personal brand and communicating work csp studentsKara Gavin
 
UC Davis Susan Abplanalp Design
UC Davis Susan Abplanalp DesignUC Davis Susan Abplanalp Design
UC Davis Susan Abplanalp DesignGizmogirlsf
 
StoryTelling: Your Story, Their Stories
StoryTelling: Your Story, Their StoriesStoryTelling: Your Story, Their Stories
StoryTelling: Your Story, Their StoriesFUSE Marketing Group
 
Strategic sourcing using facebook and other social networks 2012
Strategic sourcing using facebook and other social networks 2012Strategic sourcing using facebook and other social networks 2012
Strategic sourcing using facebook and other social networks 2012The Sourcing Institute Foundation
 
The linked in® basics
The linked in® basicsThe linked in® basics
The linked in® basicsRory Murray MIET MBCS MIEEE FRSA
 
Using Social Media for Grassroots Advocacy
Using Social Media for Grassroots AdvocacyUsing Social Media for Grassroots Advocacy
Using Social Media for Grassroots AdvocacyJacqueline Taylor Consulting
 
Noew 2012 presentation
Noew 2012 presentationNoew 2012 presentation
Noew 2012 presentationTiffany Starnes
 
Community engagement overview
Community engagement overviewCommunity engagement overview
Community engagement overviewSteve Buttry
 
Sbs twitter for nonprofits
Sbs twitter for nonprofitsSbs twitter for nonprofits
Sbs twitter for nonprofitsDawn Westerberg Consulting LLC
 

Contenu connexe

Tendances

Turning your online community into a dense social network
Turning your online community into a dense social networkTurning your online community into a dense social network
Turning your online community into a dense social networkSusan Tenby
 
Building Community via Social Media - Publishing and Listening on Twitter, Fa...
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Building Community via Social Media - Publishing and Listening on Twitter, Fa...
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
 
JCPSC - Social Media Overview - April 21, 2010
JCPSC - Social Media Overview - April 21, 2010JCPSC - Social Media Overview - April 21, 2010
JCPSC - Social Media Overview - April 21, 2010Esther Kustanowitz
 
Social Media for Artists
Social Media for ArtistsSocial Media for Artists
Social Media for ArtistsSusan Tenby
 
social change + social media
social change + social mediasocial change + social media
social change + social mediaTracy Bains
 
Catching Up with Social Media Basics
Catching Up with Social Media Basics Catching Up with Social Media Basics
Catching Up with Social Media Basics Debra Askanase
 
Social Media 101 for the Church
Social Media 101 for the ChurchSocial Media 101 for the Church
Social Media 101 for the ChurchKatie Forsyth
 
ALAE Conference: Social Media for Building Alumni Relations
ALAE Conference: Social Media for Building Alumni RelationsALAE Conference: Social Media for Building Alumni Relations
ALAE Conference: Social Media for Building Alumni RelationsFSC Interactive
 
Social Media 101 for Congregations
Social Media 101 for CongregationsSocial Media 101 for Congregations
Social Media 101 for CongregationsRichie Escovedo
 
Socialmediatoday webinar 0412
Socialmediatoday webinar 0412Socialmediatoday webinar 0412
Socialmediatoday webinar 0412Susan Tenby
 
Creating your personal brand and communicating work csp students
Creating your personal brand and communicating work csp studentsCreating your personal brand and communicating work csp students
Creating your personal brand and communicating work csp studentsKara Gavin
 
UC Davis Susan Abplanalp Design
UC Davis Susan Abplanalp DesignUC Davis Susan Abplanalp Design
UC Davis Susan Abplanalp DesignGizmogirlsf
 
StoryTelling: Your Story, Their Stories
StoryTelling: Your Story, Their StoriesStoryTelling: Your Story, Their Stories
StoryTelling: Your Story, Their StoriesFUSE Marketing Group
 
Strategic sourcing using facebook and other social networks 2012
Strategic sourcing using facebook and other social networks 2012Strategic sourcing using facebook and other social networks 2012
Strategic sourcing using facebook and other social networks 2012The Sourcing Institute Foundation
 

Tendances (20)

Turning your online community into a dense social network
Turning your online community into a dense social networkTurning your online community into a dense social network
Turning your online community into a dense social network
 
Building Community via Social Media - Publishing and Listening on Twitter, Fa...
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Building Community via Social Media - Publishing and Listening on Twitter, Fa...
Building Community via Social Media - Publishing and Listening on Twitter, Fa...
 
JCPSC - Social Media Overview - April 21, 2010
JCPSC - Social Media Overview - April 21, 2010JCPSC - Social Media Overview - April 21, 2010
JCPSC - Social Media Overview - April 21, 2010
 
Social Media for Churches
Social Media for ChurchesSocial Media for Churches
Social Media for Churches
 
Social Media for Artists
Social Media for ArtistsSocial Media for Artists
Social Media for Artists
 
social change + social media
social change + social mediasocial change + social media
social change + social media
 
Catching Up with Social Media Basics
Catching Up with Social Media Basics Catching Up with Social Media Basics
Catching Up with Social Media Basics
 
Social Media 101 for the Church
Social Media 101 for the ChurchSocial Media 101 for the Church
Social Media 101 for the Church
 
ALAE Conference: Social Media for Building Alumni Relations
ALAE Conference: Social Media for Building Alumni RelationsALAE Conference: Social Media for Building Alumni Relations
ALAE Conference: Social Media for Building Alumni Relations
 
Social Media 101 for Congregations
Social Media 101 for CongregationsSocial Media 101 for Congregations
Social Media 101 for Congregations
 
Lee goodger
Lee goodgerLee goodger
Lee goodger
 
Session 1 outline presentation.final
Session 1 outline presentation.finalSession 1 outline presentation.final
Session 1 outline presentation.final
 
Socialmediatoday webinar 0412
Socialmediatoday webinar 0412Socialmediatoday webinar 0412
Socialmediatoday webinar 0412
 
Creating your personal brand and communicating work csp students
Creating your personal brand and communicating work csp studentsCreating your personal brand and communicating work csp students
Creating your personal brand and communicating work csp students
 
UC Davis Susan Abplanalp Design
UC Davis Susan Abplanalp DesignUC Davis Susan Abplanalp Design
UC Davis Susan Abplanalp Design
 
StoryTelling: Your Story, Their Stories
StoryTelling: Your Story, Their StoriesStoryTelling: Your Story, Their Stories
StoryTelling: Your Story, Their Stories
 
Strategic sourcing using facebook and other social networks 2012
Strategic sourcing using facebook and other social networks 2012Strategic sourcing using facebook and other social networks 2012
Strategic sourcing using facebook and other social networks 2012
 
The linked in® basics
The linked in® basicsThe linked in® basics
The linked in® basics
 
Using Social Media for Grassroots Advocacy
Using Social Media for Grassroots AdvocacyUsing Social Media for Grassroots Advocacy
Using Social Media for Grassroots Advocacy
 
Noew 2012 presentation
Noew 2012 presentationNoew 2012 presentation
Noew 2012 presentation
 

Similaire à Social media secret sauce

Community engagement overview
Community engagement overviewCommunity engagement overview
Community engagement overviewSteve Buttry
 
Why We Engage: America East
Why We Engage: America EastWhy We Engage: America East
Why We Engage: America EastSteve Buttry
 
Engagement Editors Workshop
Engagement Editors WorkshopEngagement Editors Workshop
Engagement Editors WorkshopSteve Buttry
 
Engagement Workshop Vacaville
Engagement Workshop VacavilleEngagement Workshop Vacaville
Engagement Workshop VacavilleSteve Buttry
 
GEM Get Social - Social Media PDF
GEM Get Social - Social Media PDFGEM Get Social - Social Media PDF
GEM Get Social - Social Media PDFAmani Channel
 
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Laura Norvig
 
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
 
Coloradodigitaljournalism 121019094853-phpapp01
Coloradodigitaljournalism 121019094853-phpapp01Coloradodigitaljournalism 121019094853-phpapp01
Coloradodigitaljournalism 121019094853-phpapp01Gabriel Garcia
 
Coloradodigitaljournalism 121019094853-phpapp01
Coloradodigitaljournalism 121019094853-phpapp01Coloradodigitaljournalism 121019094853-phpapp01
Coloradodigitaljournalism 121019094853-phpapp01Piera Colognori
 
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...CanadaHelps / MyCharityConnects
 
Social mediaoverviewupdated
Social mediaoverviewupdatedSocial mediaoverviewupdated
Social mediaoverviewupdatedayoungkin
 
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...CanadaHelps / MyCharityConnects
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaCosmic
 
Content Amplification: How to Get Your Word Out There
Content Amplification: How to Get Your Word Out ThereContent Amplification: How to Get Your Word Out There
Content Amplification: How to Get Your Word Out ThereYuliya Dmytryshyn
 
Tierney Smith, Manager of Learning & Special Projects, TechSoup Canada
Tierney Smith, Manager of Learning & Special Projects, TechSoup Canada Tierney Smith, Manager of Learning & Special Projects, TechSoup Canada
Tierney Smith, Manager of Learning & Special Projects, TechSoup CanadaSocial Media for Nonprofits
 
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...CanadaHelps / MyCharityConnects
 
Content Marketing in 5 Easy Steps by Susan Gunelius for Brainshark
Content Marketing in 5 Easy Steps by Susan Gunelius for BrainsharkContent Marketing in 5 Easy Steps by Susan Gunelius for Brainshark
Content Marketing in 5 Easy Steps by Susan Gunelius for BrainsharkKeySplash Creative, Inc.
 

Similaire à Social media secret sauce (20)

Community engagement overview
Community engagement overviewCommunity engagement overview
Community engagement overview
 
Sbs twitter for nonprofits
Sbs twitter for nonprofitsSbs twitter for nonprofits
Sbs twitter for nonprofits
 
Why We Engage: America East
Why We Engage: America EastWhy We Engage: America East
Why We Engage: America East
 
Engagement Editors Workshop
Engagement Editors WorkshopEngagement Editors Workshop
Engagement Editors Workshop
 
Engagement Workshop Vacaville
Engagement Workshop VacavilleEngagement Workshop Vacaville
Engagement Workshop Vacaville
 
GEM Get Social - Social Media PDF
GEM Get Social - Social Media PDFGEM Get Social - Social Media PDF
GEM Get Social - Social Media PDF
 
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...
 
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
 
Coloradodigitaljournalism 121019094853-phpapp01
Coloradodigitaljournalism 121019094853-phpapp01Coloradodigitaljournalism 121019094853-phpapp01
Coloradodigitaljournalism 121019094853-phpapp01
 
Coloradodigitaljournalism 121019094853-phpapp01
Coloradodigitaljournalism 121019094853-phpapp01Coloradodigitaljournalism 121019094853-phpapp01
Coloradodigitaljournalism 121019094853-phpapp01
 
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
 
Why we engage
Why we engageWhy we engage
Why we engage
 
Social mediaoverviewupdated
Social mediaoverviewupdatedSocial mediaoverviewupdated
Social mediaoverviewupdated
 
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Content Amplification: How to Get Your Word Out There
Content Amplification: How to Get Your Word Out ThereContent Amplification: How to Get Your Word Out There
Content Amplification: How to Get Your Word Out There
 
Tierney Smith, Manager of Learning & Special Projects, TechSoup Canada
Tierney Smith, Manager of Learning & Special Projects, TechSoup Canada Tierney Smith, Manager of Learning & Special Projects, TechSoup Canada
Tierney Smith, Manager of Learning & Special Projects, TechSoup Canada
 
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
MyCharityConnects Peel - Back to Basics: Developing a Social Media Strategy f...
 
Content Marketing in 5 Easy Steps by Susan Gunelius for Brainshark
Content Marketing in 5 Easy Steps by Susan Gunelius for BrainsharkContent Marketing in 5 Easy Steps by Susan Gunelius for Brainshark
Content Marketing in 5 Easy Steps by Susan Gunelius for Brainshark
 
Social media and the church
Social media and the churchSocial media and the church
Social media and the church
 

Plus de Sarah Granger

16 Keys to Successful Startups
16 Keys to Successful Startups16 Keys to Successful Startups
16 Keys to Successful StartupsSarah Granger
 
Solving the Entrepreneurship Puzzle
Solving the Entrepreneurship PuzzleSolving the Entrepreneurship Puzzle
Solving the Entrepreneurship PuzzleSarah Granger
 
Building a Digital Manifesto
Building a Digital ManifestoBuilding a Digital Manifesto
Building a Digital ManifestoSarah Granger
 
Cybersecurity: Increased Transparency and the Role of Civil Society
Cybersecurity: Increased Transparency and the Role of Civil SocietyCybersecurity: Increased Transparency and the Role of Civil Society
Cybersecurity: Increased Transparency and the Role of Civil SocietySarah Granger
 
Maximizing Digital Engagement for Startups
Maximizing Digital Engagement for StartupsMaximizing Digital Engagement for Startups
Maximizing Digital Engagement for StartupsSarah Granger
 
Digital Media in Our Lives
Digital Media in Our LivesDigital Media in Our Lives
Digital Media in Our LivesSarah Granger
 
Girl Scouts Online Safety Training
Girl Scouts Online Safety TrainingGirl Scouts Online Safety Training
Girl Scouts Online Safety TrainingSarah Granger
 
Startup.gov: Reworking Government Through Technical Innovation
Startup.gov: Reworking Government Through Technical InnovationStartup.gov: Reworking Government Through Technical Innovation
Startup.gov: Reworking Government Through Technical InnovationSarah Granger
 
Open Government: Are We There Yet?
Open Government: Are We There Yet?Open Government: Are We There Yet?
Open Government: Are We There Yet?Sarah Granger
 
Using New Media in Political Campaigns
Using New Media in Political CampaignsUsing New Media in Political Campaigns
Using New Media in Political CampaignsSarah Granger
 

Plus de Sarah Granger (11)

16 Keys to Successful Startups
16 Keys to Successful Startups16 Keys to Successful Startups
16 Keys to Successful Startups
 
Solving the Entrepreneurship Puzzle
Solving the Entrepreneurship PuzzleSolving the Entrepreneurship Puzzle
Solving the Entrepreneurship Puzzle
 
Building a Digital Manifesto
Building a Digital ManifestoBuilding a Digital Manifesto
Building a Digital Manifesto
 
Cybersecurity: Increased Transparency and the Role of Civil Society
Cybersecurity: Increased Transparency and the Role of Civil SocietyCybersecurity: Increased Transparency and the Role of Civil Society
Cybersecurity: Increased Transparency and the Role of Civil Society
 
Maximizing Digital Engagement for Startups
Maximizing Digital Engagement for StartupsMaximizing Digital Engagement for Startups
Maximizing Digital Engagement for Startups
 
Digital Leadership
Digital LeadershipDigital Leadership
Digital Leadership
 
Digital Media in Our Lives
Digital Media in Our LivesDigital Media in Our Lives
Digital Media in Our Lives
 
Girl Scouts Online Safety Training
Girl Scouts Online Safety TrainingGirl Scouts Online Safety Training
Girl Scouts Online Safety Training
 
Startup.gov: Reworking Government Through Technical Innovation
Startup.gov: Reworking Government Through Technical InnovationStartup.gov: Reworking Government Through Technical Innovation
Startup.gov: Reworking Government Through Technical Innovation
 
Open Government: Are We There Yet?
Open Government: Are We There Yet?Open Government: Are We There Yet?
Open Government: Are We There Yet?
 
Using New Media in Political Campaigns
Using New Media in Political CampaignsUsing New Media in Political Campaigns
Using New Media in Political Campaigns
 

Dernier

FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Google AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGGoogle AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGSujit Pal
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent
 

Dernier (20)

FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Google AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGGoogle AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAG
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
 

Social media secret sauce

  • 1. SOCIAL MEDIA SECRET SAUCE Back channel engagement for online organizers, networkers, connectors & influencers By Sarah Granger, PublicEdge @sarahgranger
  • 2. WHY USE BACK CHANNELS? • Share ideas, resources, information • Crowd source in a closed environment • Collaborate • Make new connections • Promote work – articles, projects, press releases, speaking engagements, etc.
  • 3. WHERE TO START • Social media practitioner groups (FB, LinkedIn, G+) • Blogger networks, lists (E-mail, FB) • Organizer lists, groups (E-mail, FB) • Shared documents (Yahoo Groups, DropBox, PBWiki) • Online chat tools (G+ Hangouts, Skype, Jabber) • Instant messaging (AIM, YIM, MSN, Skype) • Online conference call tools (Freeconference.com)
  • 4. HOW IT WORKS Act Intro Trust Share Engage
  • 5. BEST PRACTICES • Personal touch: private e-mail, Twitter direct messages, FB messaging, text messages • Regular participation in groups, lists • Genuine engagement • Sharing of resources, ideas • Favor swapping • Be a helper, giving and asssisting • Don’t ask for too much too often
  • 6. BUILDING TRUST • Authenticity • Sharing • Personal, personable • Interesting • Moderation (vs. minimal or excessive engagement)
  • 7. INFLUENCE EXPANSION • High quality content spread across networks • Well written post gets shared, highlighted • Reputation develops over time • Can be subtle – traffic ≠ influence
  • 8. RAPID RESPONSE • Negative Incident – minor criticism, defamatory comment, public argument, bad review • Positive Incident – major announcement, big publication, special timely event • Response in order to direct (vs. control) public reaction online • Engage trusted networks • Ask with authenticity, brevity & suggested remarks • Provide example text (for Twitter, blog, etc.) • THANK for assistance
  • 9. QUESTIONS? Contact Sarah Granger @sarahgranger on Twitter sarah (at) sarahgranger (dot) com