Madison County Ohio Chamber BizNet Presentation on How To Use Social Media To Market Your Business.

1. Using Social Media To
Market Your Business

2. Great Heights is an integrated marketing
communications company helping organizations
elevate their marketing efforts through the
science of strategy, the art of creativity and the
engagement of experiential.
Strategic Marketing & Public Relations
Social Media
Design (Packaging, Trade Show, Logo, Collateral)
Branding + Identity
Experiential Marketing
Event Planning & Management

3. YOUR THOUGHTS ON SOCIAL?

4. WHAT IS SOCIAL MEDIA?
•Social Media is an open,
interactive, conversational
communications tool based online
•Social media changes the way we
communicate from one-way and
top-down to two-way, bottom-up
•Social media moves
communication from a monologue
to a dialogue.

5. WHY DOES SOCIAL MATTER?

6. “Social media means that
consumers have been given a
larger seat at the table, and
they are never going back.”
-@bobinmotion, random guy on
Twitter

9. FACEBOOK

10. FACEBOOK
With over 700 million users, Facebook is the world’s
largest social network. Advantages
-Access to a huge and diverse audience – Facebook’s largest
user base is 35-54
-Ability to share multiple types of content including photos,
video and text
-Users spend more time on Facebook than any other website
on the web – so why not be there?
Tips
Content is King – interesting content is very important
Integrate photos and video whenever possible

11. FACEBOOK
THREE WAYS TO
MARKET YOUR BRAND
ON FACEBOOK:
1. USE PHOTOS &
VIDEOS
2. EVENTS & NOTES
3. FACEBOOK
QUESTIONS

15. FACEBOOK QUESTIONS

17. UTILIZE THE TOOLS!
-Update your status consistently
-Post Photos
-Add helpful links
-Post Videos
-Ask Questions

18. TWITTER

20. TWITTER
This social network allows you to send short messages,
called “tweets,” to your friends or “followers.” You can
follow others and receive their tweets in real time.
Advantages
Very mobile and fast
Ability to easily expand your network by connecting with both
locals and influentials
Tips
Be a resource - success on Twitter is achieved through
valuable and interesting content
Listen – before saying anything, follow others in your
community to gauge what the conversation is like

21. TWITTER SEARCH & THE POWER
OF LISTENING
Tools you can use:
Hootsuite, Twitter Search,
Tweetchat

26. YOUTUBE

27. YOUTUBE
With over 1 billion views per day, YouTube is by far the
largest video sharing site on the web. In addition, it’s the
second most popular search engine ahead of both Yahoo
and Bing.
Advantages
If you’re trying to engage a younger audience, this is the place
Interesting video can increase engagement of almost any
tactic
YouTube videos can be used on Facebook, a blog, Twitter, TV,
etc.
Tips
Don’t create a goal of “let’s go viral.”
It almost never works that way.

29. THE SHIFT TO SOCIAL BUSINESS

30. THE SHIFT TO SOCIAL BUSINESS
Bottom Line: Social Business is all
about removing communication
barriers and deepening
relationships with customers.

31. FIVE WAYS TO MARKET
YOUR BRAND ON
FACEBOOK:
1. USE PHOTOS & VIDEOS
2. LIKES
3. FACEBOOK QUESTIONS
4. FACEBOOK PLACES
5. GROUPS

34. FIVE WAYS TO ESTABLISH
YOUR BRAND ON TWITTER:
1. MARKET RESEARCH
2. REWARD LOYALTY
3. SHARE EXPERTISE
4. RUN DEALS & PROMOTIONS
5. RECEIVE CUSTOMER
COMPLAINTS

36. WAYS TO REWARD CUSTOMERS

37. 1. SAY THANKS
2. ACCEPT IDEAS &
SUGGESTIONS
3. CONTENT CREATION
CONTESTS
4. INVOLVE
CUSTOMERS IN ADS
5. ONLINE-ONLY
OFFERS

38. WHAT’S NEXT?

39. There are 82 million smartphones in
circulation today in the U.S. — one in
every three people 13 and older
owns one — and that figure is
expected to double by 2015.
-Forrester Research

40. Mobile purchases are growing faster
than online sales. But mobile
commerce is expected to account for
$6 billion, or just 2% of overall e-
commerce sales this year, according
to Forrester Research.

42. KEEP AN EYE OUT FOR:
1. Mobile Payment Systems
2. Instagram (Mobile Only
Social Networks)
3. Pinterest
4. Apps

43. Q&A
TIME!

44. NEXT STEPS:
>Decide what works for you
>Know your audience
>Be proactive
>Train & educate
>Measure success/failure
CONTACT ME:
shane@greatheightspr.com
Twitter.com/shanehaggerty