Business Communication

1. Oral and Written Communication
Group Members-
Shahbaaz Ahmed PGFB1345
Shivam Upadhyay PGFB1346
Shravan Kumar PGFB1347
Nivedita Rai PGFB1348

2. “The man who can think
and does not know how
to express what he
thinks,is at the same
level who as the person
cannot think.”

3.  Process of exchanging information, ideas,
thoughts, feelings and emotions through
speech, signals, writing, or behaviour.
 Good Communication allows to-
o Express thoughts, ideas, feelings.
o Creating awareness.
o To fulfil goal.
o Highlight issues.

4.  Sender(encoder) encodes a message and then using
a medium/channel sends it to the receiver (decoder)
who decodes the message and after processing
information, sends back appropriate feedback/reply
using a medium/channel.

5. Communication
Verbal
Oral Written
NonVerbal

6.  Form of communication in which message is
transmitted verbally; communication is done by
word of mouth (Oral ) or a piece of writing (Written).
 In verbal communication remember the acronym
KISS (keep it short and simple).
 To deliver the right message, think from your
receiver’s point of view-
 Would he understand the message?
 How it would sound on the other side of the table?

7.  Anything that
emanates from the
mouth.
 It includes face-to-face
conversations, speech,
telephonic
conversation, video,
radio, television, voice
over internet.
 Influenced by pitch,
volume, speed and
clarity of speaking.

8. Among individual
 Face-to-face communication
 interviews
 Telephone conversation
 Grapevine

9.  Negotiations
 Meetings
 Lecture/speech
 Presentations
 Conference/seminars/workshops

10.  Immediate feedback
 Better relationships
 Time saving
 Effective tool of persuasion
 Effective tool of group
communication
 Economical
 Allows to measure effectiveness
immediately
 It’s the only way out during an
emergency

11.  Lack of retention/documentation
 Distortion in passing the message
 No legal validity
 Possibility of misunderstanding
 Unsuitable for long messages
 It is constrained by physical barriers
 Not effective when the target group is spread out.

12.  Written signs or symbols are used to communicate.
 Written Communication is most common form of
communication being used in business. So, it is considered
core among business skills.
 Influenced by the vocabulary & grammar used, writing style,
precision and clarity of the language used.
 Internal Purpose- Memos, reports, bulletins, job
descriptions, employee manuals, and electronic mail.
 External Purpose- Email, Web sites, letters, proposals,
faxes, postcards, contracts, advertisements.

13.  Ready reference
 Legal defense
 Promotes uniformity
 Mass access
 Suitable for distance
communication
 Image building
 Accurate and an
ambiguous
 Permanent in nature
 Permits substitution
and revision

14.  Limited to literature
world
 Time consuming
 Lot of paper work
 Needs expertise in
expression
 Lack of immediate
feedback
 Costly
 More men hours
needed

15.  Sending or receiving of wordless messages.
 It includes gestures, body language, posture, tone
of voice or facial expressions.
 It is all about the body language of speaker.
 It helps receiver in interpreting the message
received. Often, nonverbal signals reflects the
situation more accurately than verbal messages.

16. Point of
Difference
Written Business communication Oral Business communication
Feedback Immediate feedbacks is not required In case of oral communication we need
immediate feedback.
Evidence Written message are kept as record, thus
they can be used as evidence.
As no record is maintained for oral
communication it cannot be used as evidence.
Easy acceptance Direct, Clear, reliable and easy acceptable. More scope for ambiguity and unclarity.
Barriers Written communication need to overcome
more barriers than oral communication
It faces less barriers than written
communication.
Audience size The audience size of written communication
is large and geographically scattered.
Audience size is comparatively small.
Cost It is more costly than oral communication. It is less costly than written communication.
Knowledge level High level of knowledge and literacy is
required.
Even illiterate people can participate in oral
communication.