Be informed of MDA’s initiatives, schemes and opportunities available for your company. Interact, network and exchange ideas with other industry partners. For full set of presentations shared at the Media Business Forum 2009, please refer to the links below.

1. Shaping the Future of Media
– Interactive Media & Games
Mr Michael Yap
Deputy Chief Executive Officer , MDA,
and Executive Director, Interactive Digital Media
Research & Development Programme Office

2. Fueling Innovation
Shaping the Future of Media
Fuel a Vibrant Media Sector
15-20% CAGR
Nurture Global Successes
100M Global Users
Engage All Singaporeans
Permeate Key Sectors

3. Robust Growth in 2008
Industry Revenues Industry Value Add
$1.3b $798m
$1b $640m
24.7% 25%
2007 2008 2007 2008
No. of Companies Employment
585 7,400
5,900
457
128 1,500 jobs
2007 2008 2007 2008

4. Company distribution by origin, 2008 Company distribution by size, 2008
Share of 14%
79%
67% 19%
21%
total %
255%
32% 12% 6%
CAGR 13%
500 390
400
464
347
300
375 351
200
250
111
121
100 79 84
125 107
31
0
0
Start-up SME Large
Foreign Domestic
2007 2008 2007 2008

5. Ecosystem today
Global Market
500 111 474
Researchers startups Companies Key Global Partners
Apple
HP
IHL R&D Incubation Commercialization Sun
Local Demand
Key Demand Drivers
(NDP
YOG
World Expo)
Infrastructure Funding
Talent
10 schools
Mediapolis $1B
supporting IDM
Lab Available funds
training

7. Startup Companies: Global ranking
1,164
1,209
12,411
32,932
41,963
54,692
139,974

8. Summary of Achievements: Impact
No 1
No 1 No 1
Star Challenge
iPhone app in Sg
Site from Sg
No 1
No 1 1,164 in Asia
Pacific ICT
Bank in Second Life the World Award 08-
No 1 No 1 No 1 Infocomm Singapore
Awards 08
Xbox
Game app in Best Educational
Software
Challenge
Friendster
Best Research &
Development
Most Innovative
Product

9. Year 2009
Committed
Investment:
$100M
500-900 Jobs

10. Industry challenges
Global Market Local Demand
How to expand overseas? Fragmented Demand
Scale Funding
Leverage to maximise potential Finding Investors

11. Response to the Industry Challenges
- IMG Strategies
Thrust 1: Identify and Develop Catalytic Projects.
Thrust 2: ‘Future of Media’ Initiative to fuel the
Growth of
Key Clusters
– FutureGames
– FutureMobile
– FutureTV
– FutureWorlds
– FutureBooks
Thrust 3: Crisis Action Plans

12. Thrust 1: Identify and Develop Catalytic
Projects.
What is “Catalytic”?
A Catalytic Project should ignite the
e
growth of the sector by adding:-
m
a Economic
G
g rs
- Substantial contributions in
in ge
kn
Value Add and Jobs
ea
Se h
- Competitive advantage to the eco-
system with quantum leap in
C
capabilities

13. Thrust 2: ‘Future of Media’ Initiative to fuel
the Growth of Key Clusters
Future of Media
Cluster our local industry to create
leading positions in targeted areas
Leverage on each
Synergize to Inspire &
other’s customer
bring best of facilitate
base, market
breed offerings innovation
access and
partners

14. Partner Network (50-100 companies)
Impact every Singaporean 100M Users Globally
Local Demand Global Market
Network
Of
Companies
Funding
Talent & Capacity Incubation
R&D

15. MDA’s Support
Local Demand Global Market
World National Day 5 Global platforms
Sing
Parade
Expo
Health
NHB
URA
Youth
Digital Mission
Olympic
Design Sg NLB Games Twinning Trips
Funding TrustedFunding
Partner
Matchmaking
R&D Calls Resources
Joint
Training Pre Seed Seed Series A Series B
Business
iMATCH
Infrastructure
Angel
Network
Funding
Schemes
Incubation Tamarix Capital
Raffles
Ventures

16. Partner Network (50-100 companies)
Impact every Singaporean 100M Users Globally
Local Demand Global Market
National
Events
Companies
Government
Agencies
R&D Funding
Incubation

17. Offerings by Partners: Future Mobile
Customer Base Singtel: 230M users
Friendster: 100M users
(Global reach & local demand)
Mozat: 5M users
Singtel: Market intelligence
Market Access Mozat: Access to morange delivery network
Access to Advertisers & Friendster: access to advertisers
Mozat: First 10 apps, 100% revenue
Partners
Singtel: free promotion to its subscribers
Promotion Friendster: featured placements on homepage Mozat:
featured promotion to all users
Apple: trial to schools
Payment & other Friendster: payment programme
Singtel: mobile payment, hosting
infrastructural needs
Apple: development resources
Mozat: dedicated technical support

18. Future of Media
FutureTV FutureWorlds FutureBooks
Virtual
Web TV Virtual Education
Training
Ebooks
Product 3D Web
User Development
Generated
Mobile
Education
FutureGames
FutureMobile
New Mobile
Interfaces Location Mobile
Payment
Mobile Projection
Multi Alternate Reality
Mobile Health Mobile Alternate Reality
Sensor

19. Thrust 3: Crisis Action Plans
Financing Develop & Retain Talent
MDA MDA
-iMatch (quarterly): Matching - META PROGRAM: 50 persons
start-ups and investors (local/foreign)
-iJam (bimonthly): Grant of up to - Match Demand
$50,000
- Targeted 5,000 to be
upgraded
Other Agencies Other Agencies
- MICRO LOAN: Loan of up to $50,000
- SPUR SCHEME: Up to 90%
training costs
- SEEDS: Investment of up to
$300,000
- IDP Program: Nurturing start-
- BRIDGING LOAN: Loan of up to ups
$5M

20. Invitation to Participate
FutureMobile
FutureGames
FutureTV
FutureWorlds
FutureBooks

21. Call for Proposals
FutureMobile:
Call for Applications by SingTel
Call for Applications by Apple
Call for Applications by Friendster
Call for Applications by Mozat
FutureGames:
Call for Game Publishers
FutureWorlds:
Call for Proposals by Sun Microsystems
Call for Proposals by G Element
Call for Proposals by QALA Singapore
FutureBook:
Call for Innovations by Creative Technology
FutureTV:
Call for Applications by MediaCorp
Call for Applications by PGK Media

22. THANK YOU