The document discusses strategies to boost Singapore's film and publishing sectors by increasing international partnerships and marketability of local content. It proposes initiatives like INSPIRE and SPINE to facilitate international presales and distribution of Singaporean films and publishing IPs. This would optimize returns and visibility for local projects. It also calls for upgrading production and post-production facilities, and developing more online publishers and digital publishing technologies to expand into international and cross-platform markets. The goal is to establish Singapore as a media hub that can engage global audiences.

1. TURBO-CHARGING
SINGAPORE’S
FILM & PUBLISHING
SECTORS
Mr Kenneth Tan
Chief Operating Officer, MDA
and Director, Singapore Film Commission

2. FILM

3. The story so far…
• Significant growth in annual homegrown feature
film output, but international success more
festival-reputational than distribution-
monetized
• ‘Foreign’ projects attracted and anchored here
– local identity and returns?
• Heavy reliance hitherto on two extremes
– writing everything ourselves or importing
wholesale
• Local companies have fraternal local
relationships
– but fragmented international traction
• Stereoscopic 3D agenda: industry momentum
brisk.

4. Why Not This?
Little Miss
Sunshine
 US$8m budget
 2 Academy Awards
 DVD sales and rental
$100m
 Gross rev $100m

5. Or This?
Juno
 US$6.5m budget
 1 Academy Award
 Gross rev $229m

6. Or Even This?
Breakout Hit
US$15m budget; Gross rev
$150m
(and still counting)

7. Ecosystem Analysis
Optioning
Development
Production
Distribution
Exhibition

8. Needs: Production
• Financing
– Development
– Production
• Production infrastructure &
ecosystem
– Stereoscopic 3D production rigs /
cameras; post-production facilities /
systems

9. Needs: Distribution &
Marketing
• Resources for Marketing
• International pre-sales
– Concepts and scripts need combination
of local identity + international
marketability
– Distribution ideally the start (rather than
the end) of the production

10. Yes We Can!
Engage the World Together
– Consortiums  less fragmentation
– More international traction
Post-Production Company
Movie Studio
Consortium
Film
Production
Distributor
Company

11. Yes We Can!
• Distribution as the Starting Point
– Growing our own
2009 2013
International Sales
Local Distributor
Agent

12. Introducing INSPIRE
Internationalization of Singaporean
Production Initiatives, Representation &
Enterprise
• Objectives
– Every made-in / made-by Singapore film to be
pre-sold internationally before production
commences
– Optimization of ROI and stature for each project
• Scope / criteria
– International pre-selling
– Distribution assistance

13. Call for Proposals: 3D
Ecosystem
One stop for 3D production
and post-production
capabilities
– Rendering / post facilities (including
upgrades from existing 2D digital
capacity)
– Stereoscopic 3D cinematographic
equipment (e.g. rigs) provision

14. PUBLISHING

15. Where we want to
be
Online
Publisher
s

16. Where we want to
be
Video Content
Online
Publishers
(Editorial-focused)
Applications Services

17. Needs: Publishing
• Good local editorial content with International
design, packaging & marketing
• Online / interactive digital media extensions of
print
• Cross-platform optioning
– e.g. books  feature films
• Co-investment and new IP creation

18. Future Steps
• Boost the number of Made-by-Singapore
web properties (editorial-centric) -
newspaper/directory/magazine
publishers & startups/young enterprises
• Equip Publishers with innovative digital
publishing technologies/ service
providers (with IDM PO)

19. Future Steps
• Plug into the international online
publishing community e.g.
publishers such as Yahoo SEA &
CNet Asia, service providers such as
ad network, ad agencies, etc and
application/Technology Developers
• Training & Talent Development

20. Future Steps
• Multiply publishing IPs
– Children’s content, Graphic Novels
– generate larger revenue size
• Synergise with Animation / Film /
3D

21. Introducing
SPINE
Spearheading Publishing Innovation for New
Enterprise
Objectives
• International bootstrapping of Singaporean editorial
content
• Cross-platform, cross-mode business enhancement
Scope
• Design / layout / packaging – existing publication or print
format IP
• Physical product improvement within same platform
• Technological upgrades to existing publishing facilities

22. Recap: Action Steps
• Call for Proposals:
Stereoscopic 3D Ecosystem Development –
– Due 26th March 2009
• INSPIRE and SPINE
– All year round 2009
• Emphasis: International Business Outcomes

23. Let’s work
together