1. PROJECT
GUIDE:
P.L.SHROFF COLLEGE OF ARTS & Prof.
COMMERCE Mrs.V.S.DA
CHANCHANI HISARKAR
&
YEAR:- 2012-13 Prof. Mr.
R.S.MORE

2. What is STRATEGY MANAGENT ?
Strategy is the overall plan for deploying
resources to establish a favorable
position.
OBJETIVE :-
To develop an understanding of strategic management concepts
To develop an understanding of evolution of the field of strategic
management and business enterprise perspective

3. INTRODICATION
The business began in 1940, with a restaurant
opened by brothers Richard and Maurice
McDonald in San Bernardino, California.
MAIN PRODUCTS
McDonald's primarily sells hamburgers,
cheeseburgers, chicken, french fries, breakfast
Service & Prices items, soft drinks, shakes and desserts.
Speed Very Fast IN GENERAL:
Convenient /Easy access /Friendly
Attitude Polite Reliable/ Fast/Not healthy
For children: fun
Price Cheap
For the new markets: western style, cool

4. Introduction
The company was founded as Kentucky Fried
Chicken by Colonel Harland Sanders in 1952
though the idea actually goes back to 1930.
Initially his restaurant generally served
travelers, often those headed to Florida.
So the original idea of KFC was based on selling
good enough chicken for acceptable money to
occasional customers.
Production
KFC primarily sells chicken pieces, wraps,
salads and sandwiches. Outside the USA, KFC
In general:
offers hamburgers or kebabs and other
Convenient / Cozy / Easy access
regional fare.
Service & Prices Better quality / for higher price /Not healthy
Speed fast For the new markets: western style,
Attitude plight prestigious
Price Little higher

5. Conclucation
•KFC needs to re-vamp its vegetarian menu and add more options to it.
The fried chickencategory already has more options and varieties as
compared to the vegetarian section.
•McDonalds could try to enter the meals category into its menu
•Both companies need to work on their logistics and inventory
management (as discussed withBranch managers)
•Need to train their staff better in handling of the cooked food