communication in poitical scenario

1. COMMUNICATION
IN POLITICA
LSCENARIO

2. COMMUNICATION
Communication is the activity of
conveying information through the exchange of
thoughts, messages, or information, as by speech,
visuals, signals, writing, or behavior. It is the
meaningful exchange of information between two or
a group of person.
(DEFINITION)
(PROCESS)

3. TYPES OF
COMMUNICATION
VERBAL
NON
VERBAL
WRITTEN

4. MESSAGE
RECIVER
FEEDBACK
SENDER

5. IS A SUBFIELD OF COMMUNICATION AND
INFORMATION SPREADS AND INFLUENCES POLITICS.
THAT IS CONCERNED WITHPOLITICAL science
HOW

7. COMUNICATION
POLITICSAND
RELATIONSHIP

8. ELECTIONCAMPAIGNS
- POLITICAL COMMUNICATIONS INVOLVED IN CAMPAIGNING FOR
ELECTIONS.
SIR BARACK OBAMA Dr. MARTIN LUTHER
KING JR.

9. GOVERNMENT OPERATIONS
THIS ROLE IS USUALLY FULFILLED BY A MINISTRY OF COMMUNICATIONS, INFORMATION
TECHNOLOGY OR SIMILAR POLITICAL ENTITY. SUCH AN ENTITY IS IN CHARGE OF
MAINTAINING COMMUNICATION LEGISLATION AND WOULD BE RESPONSIBLE FOR
SETTING TELECOMMUNICATIONS POLICY AND REGULATIONS AS WELL AS ISSUING
BROADCASTING LICENSES, COMMENTS PRESS RELEASES, ETC...
INDIA AND CHINA AGREE ON NEED FOR ‘STRATEGIC
COMMUNICATION’.

10. APPROACHES
POLITICAL COMMUNICATIONS.
TO

11. ACCORDING TO JAMES
CHESEBRO, THERE ARE FIVE
CRITICAL APPROACHES TO
CONTEMPORARY POLITICAL
COMMUNICATIONS:
JAMES CHESEBRO
Machiavellian
• POWER RELATIONSHIPS
• COMMUNICATION A WAY TO PROPLES MIND
Iconic
• SYMBOLS ARE IMPORTANT
• SYMBOLS TAKE THE FORM OF WORDS, SOUNDS, GESTURES, OR VISUAL IMAGES
AND ARE USED TO CONVEY IDEAS AND BELIEFS.
Ritualistic
• REDUNDANT AND SUPERFICIAL NATURE OF POLITICAL ACTS -
MANIPULATION OF SYMBOLS.
Confirmation (leadership)
• POLITICAL ASPECTS LOOKED AT AS PEOPLE WE ENDORSE
• LEADERSHIP HAS BEEN DESCRIBED AS “A PROCESS OF SOCIAL INFLUENCE IN
WHICH ONE PERSON CAN ENLIST THE AID AND SUPPORT OF OTHERS IN THE
ACCOMPLISHMENT OF A COMMON TASK"
Dramatistic (NARATIVE)
• POLITICS IS SYMBOLICALLY CONSTRUCTED. (KENNETH BURKE)

14. • He saw in ritual the potential to release people
from the binding structures of their lives into a
liberating anti-structure or communitas, Maurice
Bloch argued that ritual produced conformity.

15. RAHUL GANDHI
Vice President of the Indian National Congress

16. Kenneth Burke
Burke called the social and
political rhetorical analysis
"dramatism" and believed that
such an approach to language
analysis and language usage
could help us understand the
basis of conflict, the virtues and
dangers of cooperation, and the
opportunities of identification
and consubstantiality.

17. HOW DO USE MEDIA ?POLITICIANS
1. Staged Political Rallies
2. Newsless News Conferences
3. "Exclusive" One-on-One Interviews
4. TV Commercials and Print Ads
Friendly, Harmless Media Coverage
Family Photo Spreads
Social Media
Media as a Punching Bag
OTHERS

18. Staged Political Rallies

19. Newsless News Conferences

20. "Exclusive" One-on-One Interviews

21. TV Commercials and Print Ads

22. USE OF SOCIAL MEDIA BY
POLITICIANS

23. 4 Reasons
Why Politicians Use
Social
Media
Worldwide Reach Saving Money
Donations Trust
SOCIAL
MEDIA

24. You can't trust politicians. It doesn't matter who
makes a political speech. It's all lies - and it
applies to any rock star who wants to make a
political speech as well.
Bob Geldof

25. Freedom of speech is the political
right to communicate one's opinions
and ideas using one's body and
property to anyone who is willing to
receive them.
FREEDOM OF SPEECH

26. POLITICS SATIRE(SARCASM)
• Political satire is a significant part
of satire that specializes in gaining
entertainment from politics; it has also been
used with subversive intent where political
speech and dissent are forbidden by a regime,
as a method of advancing political arguments
where such arguments are expressly
forbidden.

27. SPEAKER OF RAJYA SABHA

28. 1. LACK OF CLEAR OR ADEQUATE
COMMUNICATION.
2. AN UNCLEAR OR INADEQUATE
COMMUNICATION
MIS COMMUNICATION

29. THE MAIN GAME
HOW DOES THE POLITICIAN ACT BEFOREHE IS
ELECTED?
POLITENESS
CONVINCING HUMBLENESS
PROMISES
CARING

30. COMMUNICATION VIA PHAMPHLETS AND OTHER MEDIUMS.

31. COMMUNICATION VIA RALLY

32. COMMUNICATION VIA MOVIES AND SHOWS.

33. THE MAIN GAME
HOW DOES THE POLITICIAN ACT AFTERHE IS
ELECTED?
DOMINATING
CHANGING COLOURS
SELFISH

35. HOW THE POLITICIANS CHANGE THE WAY OF
COMMUNICATING WHEN IN POWER.

36. BEFORE AFTER

38. I never expect to lose. Even when
I'm the underdog, I still prepare a
victory speech.
H. Jackson Brown, Jr.

39. THANK
YOU!!!

40. I have built Gujarat from the ground up (similar to his own
story), and now I want to move this from Gujarat’s success
story to India’s success story.” Rather than highlighting
examples from across the spectrum he picks and chooses his
narrative carefully. He speaks about economic development
(echoing the Gujarati entrepreneurial spirit) and
infrastructure development. In order to woo the female
vote, he even throws in how he has helped women progress.
He doesn’t overwhelm his audience with too many
examples of success but instead chooses to go in to intricate
detail for the few. His topics don’t stretch too far out unless
asked specifically (like speaking about health indicators or
wage parity). He sticks to his story, repeats when needed
and does not deter from it.