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Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011

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Shai Coggins
Shai Coggins

Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.

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Social Media for Nonprofits ,[object Object],[object Object],Shai Coggins {Manager, Content & Community, Connecting Up, Inc} Follow: @shaicoggins + @ConnectingUp NGO Connection Days Bacolod - Cebu November 2011
 
 
 
Social Media Growth Stages Which stage is your organisation at?
Social Media Strategy
PLAN ,[object Object]
Top Tip: ASK AWAY! ,[object Object],[object Object],[object Object]
 
PLATFORM + PURPOSE Listening • Follow searches, trends, people, and topics of interest (#npau #socent #sm4np...) • What are others saying about you? Sharing • Tell others about you • News and relevant information Engaging & Connecting • Communicate with stakeholders • Rich media experience
YOUR AUDIENCE = Who? Where?
Web & Mobile Use Source: Burson-Marsteller, Aug 2011 Over 1,300% growth In Internet use 30% Web Access 80+% Mobile Use
Filipinos in Social Media ,[object Object],[object Object]
Web & Social Media Use in the Philippines
TALKING POINTS: What do they want to know? ,[object Object],[object Object]
EXECUTE ,[object Object]
Content Calendar Posting Client Outlook Calendar Tools for Learning HootSuite, TweetDeck, TwinBox (Twitter in Outlook) Blogs, books, workshops, webinars
MEASURE & ANALYSE ,[object Object]
TARGETS: What does success look like? ,[object Object],[object Object]
Social media dashboard: Excel spreadsheet + Word report Analytics Twenty Feet Hoot Suite Post Rank Bit.ly Tweet Reach
Philippine Nonprofits in Social Media ,[object Object]
Social Media Score Give your organisation points in the score sheet...
League of Corporate Foundation
Tuloy Foundation, Inc
Philippine Red Cross
Top Takeaways ,[object Object]
Have a plan, then execute and measure! Listen, share, engage, and connect. Integrate social media with overall comms. Create talking points. Own your space!
Questions? ,[object Object],[object Object]

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Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011

  • 1.
  • 2.  
  • 3.  
  • 4.  
  • 5. Social Media Growth Stages Which stage is your organisation at?
  • 7.
  • 8.
  • 9.  
  • 10. PLATFORM + PURPOSE Listening • Follow searches, trends, people, and topics of interest (#npau #socent #sm4np...) • What are others saying about you? Sharing • Tell others about you • News and relevant information Engaging & Connecting • Communicate with stakeholders • Rich media experience
  • 11. YOUR AUDIENCE = Who? Where?
  • 12. Web & Mobile Use Source: Burson-Marsteller, Aug 2011 Over 1,300% growth In Internet use 30% Web Access 80+% Mobile Use
  • 13.
  • 14. Web & Social Media Use in the Philippines
  • 15.
  • 16.
  • 17. Content Calendar Posting Client Outlook Calendar Tools for Learning HootSuite, TweetDeck, TwinBox (Twitter in Outlook) Blogs, books, workshops, webinars
  • 18.
  • 19.
  • 20. Social media dashboard: Excel spreadsheet + Word report Analytics Twenty Feet Hoot Suite Post Rank Bit.ly Tweet Reach
  • 21.
  • 22. Social Media Score Give your organisation points in the score sheet...
  • 23. League of Corporate Foundation
  • 26.
  • 27. Have a plan, then execute and measure! Listen, share, engage, and connect. Integrate social media with overall comms. Create talking points. Own your space!
  • 28.

Notes de l'éditeur

  1. Australian Medical Association http://ama.com.au/ Good: 1) Twitter stream available 2) use of media - audio & video (YouTube) 3) President's blog & Twitter - updated, branded with role, not individual Needs Improvement: 1) Better way to integrate socmed 2) Engagement on Twitter 3) Not related - better URLs
  2. Planning Institute Australia http://www.planning.org.au/ Good: 1) Variety of platforms - Twitter, Facebook, LinkedIn 2) Shared on website 3) Good, active community on LinkedIn 4) Posted socmed guidelines for community (not necessarily agree on everything ;-)) Needs Improvement 1) Improve engagement - need to follow more on Twitter, Reply, lists, etc 2) Go to info on Facebook - need better splash page or wall (if active), Wall is nt engaging, no different info
  3. AFL Players Association http://www.aflpa.com.au/ Good: 1) Using a variety of socmed platforms - Twitter, Facebook, YouTube, blog --- well integrated in website 2) Engaging accounts, updated regularly --- different platforms seem to offer something different 3) Splash page on Facebook 4) Made it easy to follow, share Needs Improvement: Hard to find any! :-) 1) Engagement on blog 2) List of AFL Players who may have Twitter account that audience wants to follow