3. Brainstorming
Initial Research Study
Persona Interaction
User Requirements
Conceptualization Process
Use – cases / Scenarios
UI Mockups
4. • Revisiting your own childhood
• Bridging two generations
• Capturing the life journey
• Ageless growing
• Personal Touch
• Maintaining Culture
• Tapping the excitement
• Preserving and remembering old memories
• Cherishing Parenthood
5. An initial ruckus with too many ideas flowing but no
discrete directions
6. We did a lot of brainstorming and identified
scenarios, features and prioritized them.
7. “Our core audience is any parent who’s
expecting a child or already has kid(s.”
Technology
• Tech Savvy Parents with No time
• Tech Savvy Parent with time and data
• Less Tech savvy Parent with data
• Not at all tech savvy with data
Kids
• Parents Expecting Kids
• Parents with Kids
• Parents with New born babies
Data
• Parents with Digital Data
• Parents with Hard Copy data
• No data
8. • How many kids you have?
• Do you capture memories of your kids …How often?
• Which format (sounds, videos, images..etc)
• How/where do you keep them?
• How often you revisit them?
• How do you share them…with family or friends?
• How do you organize those memories?
• What challenges do you face while handling this data…?
• Do you use any service(website, app, offline services) to handle, edit,
share, organize your data.?
• How often you facebook…twitter.. do you upload them?
…………………………………………………………………………….
• What do you think of a software which will help you to organise your
memories?
• How do you want see you memories… ?
• Does this make sense to you and are you going pay for any services?
9. I want to make collage I have lot of images of my
in this digital world. daughter on my computer ,
How do I do so ??? mobile and ipad. How do I
organize them as per her
life Journey ?
10. My son’s first birthday is
approaching. Is it so difficult to
create a collage with all these digital
photos ? Need it ASAP Huh!!!!
12. • We wish to preserve photos in a tangible manner
• Viewing the life journey at a glance
• Maintaining the storage of the memories forever
• Capturing the voice of our beloved ones as they narrate stories
• Ensure that the focus is on the privacy yet can be shared with
near and dear ones
• Motivation to grab all the precious moments in their lives if they do
not do so already
• Need a clean and simple way of encapsulating all the joyful moments
that are not diffused by unnecessary meta-data
13. Hey ! You know what a site Exactly I wanted to tell you
called “FOOTPRINTS” does the same ! It solved my
exactly what I need. I could problem and show me
make a personalized collage exactly what I need sorted
delivered to me. perfectly via a beautiful
journey.
14. Now I can use “FOOTPRINTS” to
create a personalize template for
every page of the collage , get it
printed and delivered within time.
Yipee !!
15. No matter what the device…
I can now see all photos as
per the right life journey
traversed so far.
16. We formed a user point of
view for the complete
project including various
operations and use cases
user will come across.
The user will have options
about how he can navigate
the website.
17. • Timeline view Paid Features
- Photos • Collage format Album
- Videos • Scrap Book with personal comments
- Audios • Set theme for albums
• Family Tree - Custom made by user.
• Editing Photos - select from pre-designed templates
• Tag photos • Add stories in your voices
• Tag content • Order Music card to suit for various
• Public URL occasions
• Profile Templates • Nursery Rhymes/ Story Collection
• Photo Editing
• Franchise
