Service guarantees force organizations to explicitly define customer needs, understand service delivery processes, and determine root causes of operational problems. A good service guarantee is unconditional, meaningful, easy to understand and invoke, provides quick compensation, and is credible. While some see guarantees as only minimizing costs, they are actually an investment in improving customer satisfaction and loyalty by identifying areas for improvement. Guarantees provide higher benefits when service prices are high, customer expertise is low, failure consequences are high, or the company relies on repeat customers.