Branding and Marketing Yourself: How to Get Better Projects and More of Them
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This presentation from Phoenix Design Week 2013 shares branding and marketing tips specifically for designers and creative professionals. Designers do an incredible job of helping clients with branding and marketing their companies. But, when it comes to developing and promoting themselves, they struggle, procrastinate, and then wonder why business is slow or why they're getting bad projects. Learn how to treat yourself like a client with these tangible tips that will help you get better projects and more of them. For more advice on branding and marketing, visit sidetone.com or email Shaina at shaina@sidetone.com.
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Branding and Marketing Yourself: How to Get Better Projects and More of Them
- 1. BRANDING & MARKETING YOURSELF: HOW TO GET BETTER PROJECTS AND MORE OF THEM SHAINA ROZEN PHOENIX DESIGN WEEK 2013 #PhxDW
- 3. WHAT MADE YOU PICK THIS SESSION? #PhxDW
- 5. BRANDING IS THE SUM OF HOW OTHER PEOPLE FEEL ABOUT YOU. No brand = no one remembers you #PhxDW
- 6. MARKETING IS THE ACT OF PROMOTING YOURSELF OR YOUR BUSINESS. No marketing = no business #PhxDW
- 7. Ways to Get More Business • Direct contact SALES • Networking • Press/publicity • Social media • Advertising #PhxDW MARKETING
- 8. HOW DO YOU GET BETTER PROJECTS? Hint: BRANDING! #PhxDW
- 9. HOW DO YOU GET MORE PROJECTS? Hint: MARKETING! #PhxDW
- 10. HOW TO CREATE A MEMORABLE BRAND THAT GETS YOU BETTER PROJECTS #PhxDW
- 12. WHO YOU ARE WHAT YOU DO WHO YOU DO IT FOR WHAT MAKES YOU DIFFERENT #PhxDW
- 13. JOHN DOES __________. HE WOULD BE GREAT FOR YOU BECAUSE _________. How do you want people to fill in the blanks? #PhxDW
- 16. What You Do #PhxDW #PhxDW #PhxDW (CC) Unlisted Sightings
- 17. • Graphic design • Collateral design • Development • Print design • Marketing • Environment design • Web design • IA • Illustration • Branding • App design • Marketing • Experience design • Vehicle wraps • Tradeshow design • UI/UX • Video • SEO/SEM #PhxDW
- 18. • Graphic design • Collateral design • Development • Print design • Marketing • Environment design • Web design • IA • Illustration • Branding FULL SERVICE • • App design Marketing • Experience design • Vehicle wraps • Tradeshow design • UI/UX • Video • SEO/SEM #PhxDW
- 22. “I don’t know the key to success, but the key to failure is trying to please everybody.” - Bill Cosby #PhxDW #PhxDW
- 24. #PhxDW (CC)) #PhxDW Victor1558, Sebastiaan ter Burg, AfroDad
- 25. FEELING HEARING DOING #PhxDW #PhxDW (CC)) Sebastiaan ter Burg SEEING SAYING
- 26. #PhxDW Image credit: http://www.flickr.com/ photos/76029035@N02/ Make friends with your personas #PhxDW
- 28. • Professional • Integrity • Experience • Good service • Creative • Full-service • High quality • Fun • Collaborative • Relationships • Smart • Passion • Results • Honest • Talent #PhxDW
- 30. MARKETING YOURSELF TO GET MORE PROJECTS (WITHOUT FEELING ICKY) #PhxDW
- 32. Know your pitch #PhxDW #PhxDW Image credit: (CC) Kirti Poddar
- 33. Do your research #PhxDW #PhxDW (CC) Kala Blakenship
- 34. Go where your #PhxDW clients are #PhxDW (CC) The Next Web
- 36. Show, don’t tell #PhxDW #PhxDW (CC) Wonderlane
- 37. Partner with people who #PhxDW complement you #PhxDW (CC) Girl Like The Sea
- 39. Focus on the experience #PhxDW #PhxDW (CC) Richard Stephenson
- 40. Don’t expect to have time. #PhxDW MAKE time. #PhxDW
- 42. Speak your #PhxDW clients’ language #PhxDW (CC) Julian Mason
- 43. Don’t just push your crap #PhxDW #PhxDW (CC) David Pursehouse
- 44. Chill out on the demands #PhxDW #PhxDW (CC) Duncan Hull
- 45. Focus on quality #PhxDW quantity over #PhxDW (CC) Faruk Ates