Decisive and result focused professional offering 11+ years of experience in the field of IT / BPO / Media / BFS Communications, Brand Management and Marketing with experience of working with the CXOs of global organizations to build award winning brand value propositions, campaigns and lead generation / employee connect strategies. A creative thought leader, turn around manager and coach. Instrumental in creating unique brand differentiating strategies, breakthrough marketing, communications, media and PR initiatives. Developed deal making lead generation strategies for the organization and clients.

1. RESUME – SHAINON VYAS
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SHAINON VYAS
Communications,PRandBrandingProfessional
Contact No.:+91 9819540906 (Mob) | Email:shainonv@gmail.com
EXECUTIVE SUMMARY
Decisive andresultfocusedprofessional offering11+ yearsof experience in the field of IT / BPO
/ Media/ BFS Communications,BrandManagementandMarketing with experience of working
with the CXOs of global organizations to build award winning brand value propositions,
campaigns andlead generation / employee connect strategies. A creative thought leader, turn
around manager and coach. Instrumental in creating unique brand differentiating strategies,
breakthrough marketing, communications, media and PR initiatives. Developed deal making
lead generation strategies for the organization and clients.
CORE COMPETENCIES & SKILLS
Internal Communication Corporate Newsletters Company Spokesperson
Communication Campaigns People Imperatives Media Relation
Communication Guideline Corporate Events Client Branding
Corporate Social Responsibility Intranet Portal Public Relations
PROFESSIONAL SKILLS
 Design,develop and lead annual communications strategy for internal communications to
drive employee awareness and engagement around key business priorities. Develop and
lead communications campaigns and key messaging for business events and initiatives,
incorporating key messages, corporate branding guidelines and leveraging multi-media
channels.
 Develop and manage compelling written content for internal communications including
executivespeeches,businesspresentations,articles,talkingpoints,videos, etc. for multiple
channelsincludingthe intranet,employeemeetings, videos, emails, campus monitors, etc.
 Develop organizational transition communication plans in support of acquisitions,
organizational restructures, etc. Train managers in communicating effectively during
transitions.
 Continuously improve existing communication channels and introduce new ones as
appropriate to engage internal and external audiences through a variety of effective
alternatives.
 Setqualitystandardsandeffectiveness measures for content of communication materials,
distribution, and timeliness.
 Establish / foster relationships with key trade and local media to frame cohesive brand
messages for company services, collaborations, congresses, etc.
 Manage corporate reputation and risk in the media through appropriate media relations,
policies, protocols and communications guidelines.
 Serve as a company spokesperson, drafting statements and responding to media inquiries
for general business and targeted trade publications including press releases, feature
articles, technical presentations, imagery, etc.
 Serve asmediatrainer,partnering with the executive leadership team and select business
leaderstodevelopeffectivemediaspokespersonsandkeymessagingalignedwith company
messaging platforms.

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 Serve as business liaison between internal stakeholders, legal, regulatory, Group Media
RelationsandInvestorRelationstodraft,edit,approve,anddisseminatepressreleases, fact
sheets, talking points and annual / business reports, QA’s, advertisements, etc.
 Serve as a company contact for various social media platforms to promote corporate news
in alignment with media standards and policies.
 Partner with Marketing Communications to ensure aligned and consistent messaging that
enhance brand reputation across all areas, internal and external.
 Collaborate with Global Corporate Communications on PR needs, global communications
and annual community event.
 Consult with the business units to ensure an integrated and strategically aligned
communications approach, including appropriate messaging, media communication
methods and content to best reach targeted audiences.
 Write, review and edit essential internal and external communications prior to
dissemination to ensure accuracy, clarity, appropriateness and a “corporate voice.”
 Lead corporate communicationsteamspanningcommunicationsmanagementandin-house
video production services.
 Diplomatic People Manager, skilled in liaising / managing relationships – internally and
externally so as to build long term relationships with focus on organizational benefits.
PROFESSIONAL EXPERIENCE
Crest Capital and Investment:Oct 2015 till date
• Create andimplementanannual Internal Communicationplan(Withabusiness
objective)withtangible orintangible impactandananalytical tool tomeasure the same
• End-to-endcontentcreation (whichincludenew joiners,farewells,leadershipchanges)
and obtainnecessaryapprovalswithinternal stakeholders.
• Supportinternal communities(includingEnvironmental Committee,Corporate
Citizenship,Women’sForum,andsocial clubs) byrepresentingMarketingatrelevant
forums,andprovidingmarketingandcommunicationsplansasrequired.
• Review,authoranddisseminateadhocHuman Resourcescommunications.
•CollaborationwithMarketingteamforcreatingbusinessenablingcollaterals
•Create and implementarobustCrisis,Change andleadershipcommunicationplanand
measure the impact.
• Developandevolve employeeportal anddistribute monthlyinternal newsletter,
featuringfresh,relevantandtimelycontent,andusinginnovative technologies.
• Provide contentleadstowriter,andinitiallyliaise withinterviewees/contentproviders.
• Facilitate adhocinternal campaigns.
Previous Employer: TATA Consultancy Pvt. Ltd., Mumbai, India – July 2013 to September 2015
Corporate Designation: Senior Manager / Head – Internal Branding and Communication
Work Profile: My major responsibilities include managing the Internal Communications &
Events, People Imperatives, Internal Client Branding, Business communication Campaigns,
Corporate Newsletters and Videos. The job responsibilities include –
 Servedas SPOCfor conveyingorganizational newstostaff,members and leadership forum.
 Providedcommunicationcounsel tointernal clients,including CEO, executive management
and other leaders.

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 Create and implement a robust Crisis, Change and leadership communication plan with
stringent deadlines and measure the impact
 Have been responsible for supporting various HR recruitment initiatives in terms of
conceptualizing, designing the communication plan and the execution of the same and to
provide 360 degree communication plan right from conceptualizing to execution and
analytics.
 Completedbrandingforvariedgeographies like KSA keeping their cultural aspects in mind
and received accolades from the CEO for the creative execution.
 Key team member for the communication and strategy planning for many corporate TCS
program (Ideact, Impetus, Speak proudly, Innovatus etc…)
 Responsible for leading the team in conceptualizing and execution of leadership event
“Disha”.
 Designed the analytics template to measure initiatives.
 Designed and implemented many communication campaigns for business units, support
functions along with organizational internal campaigns.
 Successfullybuild new business through effective design and implementation of strategic
branding plans.
 Responsible forleadingthe teaminconceptualizing and execution of all employee events.
Keycontributionsandachievements:
 Received various accolades from the clients and various stake holders for a successful
completion of the campaign despite stringent deadlines.
PreviousEmployer: WNSGlobal ServicesPvt.Ltd.,Mumbai,India - April 2008 to July2013
Corporate Designation: Group Manager – Corporate Communications & PR
Work Profile: My major responsibilities include managing the Internal Communications &
Events, Intranet Portal, People Imperatives, Corporate Social Responsibility, External
Communications, Branding Communications and Public Relations. The job responsibilities
include –
Internal Communications, Employee Engagement:
 Servedas the Single Point of Contact for conveying organizational news to staff, members
and leadership.
 Served as a senior writer with responsibility for high-profile projects such as Web and
intranet sites, the annual report, newsletters, videos and executive-level presentations
participated in senior-level task forces and drafted communication plans and working
papers.
 Developedandeditedahighlysuccessful monthlyelectronicnewsletterwithacirculation of
23,000.
 Planned and produced an intranet portal highlighting communications department
resources.
 Have been responsible for various HR initiatives like ASK HR, Shine etc… for various
functions like payroll, C&B, Recruitment etc… in terms of conceptualizing, designing the
communication plan and the execution of the same.
 Key team member for the communication and strategy planning for many WNS Programs
(WNS Idol, WNS Way, One AVIVA, Star Awards, Kwench, Rock-On etc…)
 Launched the living the values campaign across Pan India which received the special
recognition award from the Group CEO of the company.
 Was responsible for revamping / redesigning the WNS Intranet.

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 Responsible forleadingthe teaminconceptualizingandexecutionof all employeeevents at
the Mumbai Location and thus was the trustee of the budget.
Corporate Social Responsibility (CSR):
 Playedleadrole in collecting 15 lakh INR for “Joy of Giving” week through various aids and
got the organization, the winning position.
 Conceptualize, co-ordinate and execute WNS Cares initiatives with associated NGOs for
Mumbai
 Keymemberforidentifyingandthen committed partnering with NGOs, events and people
to drive the WNS Cares objectives for Mumbai Location.
 Drivencollectiondrivesduringnational calamities and urgent employee requirements and
other emergencies.
 Beinga part of WNSCaresFoundation( a not profitable CSRbodyof WNS) have drivenmore
than 50 projectsfocusedonthe missionof educationfor underprivilegedchildren and have
won many awards including Golden Peacock Global CSR Award.
External Communications / Branding Communications (Advertising and Brand Building):
 Successfullybuild new business through effective design and implementation of strategic
marketing and branding plans.
 Analyzing and determining the ROI on the external industry specific events and plan the
participation of the company for networking and identifying & capitalizing on business
opportunities.
 Liaisingand coordinating with various industry bodies like NASSCOM, FICCI, IOD, and WEH
for several activities and events and creating platforms for business development.
 Research and analyze markets, trends, and other national and local demographic,
geographic, and psychographic specifications. .
 Implementnational,multi-layeredmarketingevents, from concept through execution with
excellent return on investment (ROI).
 Analyzed the effectiveness of various advertisement strategies
 Coordinate bi-annual client conferences/board meetings
 Manage clientextranetwhichprovidesquarterly statements and general fund information
 Media planning and budgeting on branding for the financial year and successfully
establishing a powerful brand image utilizing maximum possible resources
 Involvedincompanyrecruitmentbrandingthroughvariousexternal channelslikeelectronic
and print media.
Public Relations:
 Serve asthe contact personforall corporate relationstomaintainandenhance LibertyLife's
corporate image.
 Create and manage programs that increase the visibility of the company, its products, its
personnel, and its strengths in the market place and in the community.
 Translate understandingintosalescollateral aswell asmaterial forboth corporate relations
effortsthatincreasesthe visibilityof the company that conforms to department standards.
 Work closely with marketing efforts of both internal and external sales team and other
editorial publications.
 Assistedinpublicizingassignedinitiatives, including brand programs, product launches and
advertising.
 Developed press materials for media interviews
 Created public relations and internal communication materials.
 Coordinated employee and community affairs events.
 Established systems to track WNS positioning in the media.

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Key Contributions and Achievements:
 Have been felicitated by Group CEO for playing the major role in communication planning
and executingforSIFE(Students in Free Enterprise – A Non profitable organization that, in
collaborationwithcollege studentsworktowardsthe financial stability of under privileged
rural people)
 ExclusivelyrecognizedbyGroupCEOfor successfullylaunchingthe new Values by drafting a
communication plan and executing the same.
 Conducted a seminar in association with Nasscom for the Pune Police on Know your BPO
 Keyteammemberfor the successful “WNS World “Event at Kochi for CXO level executives
of WNS customers.
 Key team member for the WNS Aviva Brand Campaign
 Key contributor to the nationwide innovative “WNS: We Nurture Specialists” media, web
and BTL campaigns which fetched 30000 resumes for the organization.
 Conceptualized and directed corporate films for different business requirements e.g.
Marketing, Employee Motivation and Recruitment.
 Responsible fordesigningvariousbrochures,postersandothercollaterals for requirements
mentioned above.
 Worked closely with recruitment teams, Media houses and the Ad agency for various Job
fairs and recruitments drives. Executed the branding and tie up aspects of this.

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Previous Employer: Times of India Group, Mumbai, India – July 2004 till March 2008
Corporate Designation: Account Manager – Communications
Work Profile:My majorresponsibilitiesinclude managingthe Internal Communications, People
Imperatives, Corporate Events and External Branding. The job responsibilities include –
 Playedleadingrole in the launch of the job portal – Timesjobs.com by conceptualizing and
drafting the entire communication plan by identifying the most effective mediums of
communications.
 Constantly handled the reward and recognition programs by drafting the communication
and executing the same PAN India.
 Conceptualized, designed and created the theme based monthly newsletters (both
electronic and Physical).
 Played the lead role in designing and launching the Intranet.
 Playedasignificantrole inmakingandexecutingthe communicationplanmajorinternaland
external initiatives like Lead India, Times festival etc.
Key Contributions and Achievements:
 Received the annual awardforHonoringcommitmentsformeetingthe deadlinesonregular
basis
 Received innovation award for the communication plan and collaterals for Timesjobs.com
launch.
EDUCATIONAL QUALIFICATIONS
 Master of Management Studies (M.M.S) – Mumbai University, India – May 2001 to May
2003
 Bachelor of Commerce (B.Com) – DAVV University, Indore, India – April 1998 to April 2001
OTHER DETAILS
 Quick Learner with the ability to grasp new standards and technologies.
 Energetic and Self-motivated team player.
 Proven ability to work in both Independent and Team environments.
 Dynamic in nature, with good problem solving skills.
 Exposure to multiple culture and languages – English, Hindi, Urdu and Marathi.
 Willing to relocate and travel.
 Interests include Traveling, Reading and Sports
 Represented MP state and central railways in National TT Tournaments for seven years.
PERSONAL DETAILS
Name : Shainon Vyas
Date of Birth : 10th November 1979
Gender : Male
Marital Status : Single
Permanent Address : 4, Menon Colony | Khajrana Road | Indore | Madhya Pradesh | India
Current Address : 23, Francesca Apts | Chimbai Road | Bandra West | Mumbai | India