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Growing Role of English in Tourism

  In tourism, majority of human interactions do not involve an English
  native speaker. English is the preferred language for communication
  between non native speakers.
                                                   English to
          English to other                         English 4%
           countries 12%

 Other countries                                                 Non-English
 to English 10%                                                  speaking to
                                                                 non-English
                                                                speaking 74%




 Source: English Next, David Graddol, British Council ,2006 (based on data from World Tourism Organisation)
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Fast                                     Makeovers

From This   To                                                   This
                                             Customer Discovery Step-by-Step
                                    Customer
                                                      Distribution      Demand
                  Product              and                                              Market type        Competitive
                                                      and Pricing       creation
                 Hypothesis          Problem                                            Hypothesis         Hypothesis
                                                      Hypothesis       Hypothesis
                                    Hypothesis

                                                      Test “Product” Hypothesis

                   Friendly first                  Problem                   Customer
                                                                                                   Market Knowledge
                    Contacts                     Presentation              Understanding

                                                      Test “Product” Hypothesis

                                                                Yet more
                  First reality         “Product”                                 Second Reality          1st Advisory
                                                                Customer
                    cheack             Presentation                                  cheack                  Board
                                                                 Visits



                   Verity the              Verify the              Verity the
                   Problem                  Product              Business Model
                                                                                        Iterate or Exit      Verify
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English is a Popular Language with Tourists

  • 1. Growing Role of English in Tourism In tourism, majority of human interactions do not involve an English native speaker. English is the preferred language for communication between non native speakers. English to English to other English 4% countries 12% Other countries Non-English to English 10% speaking to non-English speaking 74% Source: English Next, David Graddol, British Council ,2006 (based on data from World Tourism Organisation)
  • 2. See more Info Data PowerPoint slides at our store: http://india-reports.in/shop/ www.india-reports.in
  • 3.
  • 4. DOWNLOAD our maps and diagrams and discover the advantages of native PowerPoint images. Crisp and Clear: much sharper than clip art Change size without loss of resolution Change color to all or part of an image Remove parts of an image to highlight Combine images to create something new
  • 5. Fast Makeovers From This To This Customer Discovery Step-by-Step Customer Distribution Demand Product and Market type Competitive and Pricing creation Hypothesis Problem Hypothesis Hypothesis Hypothesis Hypothesis Hypothesis Test “Product” Hypothesis Friendly first Problem Customer Market Knowledge Contacts Presentation Understanding Test “Product” Hypothesis Yet more First reality “Product” Second Reality 1st Advisory Customer cheack Presentation cheack Board Visits Verity the Verify the Verity the Problem Product Business Model Iterate or Exit Verify
  • 6. You Can Do So Much MORE… Compare Clear and Sharp Resolution Resize without loss Combine parts Change colors Separate parts Be creative Download Now!
  • 7. Change colors Change size Separate pieces