An IAMAI and IMRB study highlights that there has been a 70% rise in average time spent on the internet in one year (2008 vs 2009). Average time spent on the internet is 15.7 hrs/ week (2009). As affordability and accessibility improves, internet usage behaviour and numbers will change.

1. Internet Gaining Acceptance in Daily Lives
Based: Active Internet User
(Urban) 15.7
2009: 31 cities
2008: 30 cities
2006: 26 cities
2004: 22 cities
200-2003: 16 cities
9.3
8.2
6.9
6.2
5.6
4.8
2001 2003 2004 2006 2007 2008 2009
Average hours/week
Source: Internet and Mobile Association of India

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