1. Porter’s Five
Forces Model
for iPad
-Shambhvi Singh
FORE School of Management

2. Porter’s Five Forces Model

3. Existing Rivalry
 Samsung PadFone, HP Slate 7,Blackberry
Pad
 Lower prices of other products.
 Features of multitasking available in
others.
 Better storage capacity in Laptops.
 No external drives can be used in iPad.

4. Potential Entrants
Barriers to new entrants
 Providing more advanced technology by
investing on Research and Development.
 High startup capital for new entrants.
 Brand Loyalty,

5. Bargaining Power Of suppliers
 The bargaining power of supplier has to
be kept low by:
 Outsourcing.
 In house designing,hence suppliers have
an easy job of assembling.
 E-books, music are offered at better
publising rate.
 Specific fee is charged on all sales
i.e.,strategic offerings to suppliers.

6. Bargaining Power of Buyers
Has to be kept low by:
 Brand Loyalty.
 Cutting Edge Technology.
 Offerings such as iTunes, iBooks.
 Authorised downloading.
 Virus free and presentation services which
attracts more business people.
 Challenges for Apple : convincing customers
for buying there premium priced products for
the lucrative services .

7. Threats from substitutes
 Which include: Latest touch screen
laptops , laptop convertible to tablets,
Samsung notes Etc.
 Challenges : convincing TV and other
media to end their partnership with cable
and satellite TV providers and collaborate
with Ipad.
 Focusing more on content than Marketing
for stronger customer base.

8. Threats from substitutes
 Difficult to retain customers for specific
needs.
 Costly customized softwares.
 No option for multitasking and external
drive cannot be connected.

9. Thank you