Methodology, sources of data , limitation , profile , management , marketing mix , major findings

3. Objectives of the study:
Walton has been established to provide high-quality goods and services at
affordable process.
To receive an economic return on its investment.
Continue to the economic development of Bangladesh
where technology can play a critical role.

4. Methodology
Types of research design:
We went to some Walton retail outlets and asked the buyers and
customers about their valuable suggestion, opinions and satisfactory
ideas. We searched about Walton mobile on the internet and found
some important information.

5. Sources of data:
Primary source:
personally to the people. We handed questionnaires to the retail outlets and
collected their answer. Then we choose some random prospective buyers and did
that.
Secondary sources:
Secondary data has been collected from the distribution channel of the company,
different texts, research findings, magazines, website, articles etc.

6. Sampling plan
Population:
All the customers of Walton mobile (Corporate office South Kuril)
Sampling element:
Individual customers of Walton mobile (South Kuril)
Sampling frame:
Company did not-probability convenience sampling procedure is used.
Sampling size:
The sample size is 30

7. Limitations
•As many of the common products were barred, we had to choose one
from a limited number of options.
•Walton outlets were not fully able to cooperate with us, as our required
information was confidential.
•The company are not putted enough information data in the website.
•Lack of knowledge & skill.

8. Profile: WALTON
Company name : Walton hi-tech industries ltd.
Company of Origin : Bangladesh
Founder : S.M. Nujrul Alam Rezvi
Chairman : S.M. Shamsul Alam
Head Office : Dhaka, Bangladesh
Business type : Manufacturer, Trading Company
Product/Service(It sell) : Mobile, Television, Freezer etc
Address : 10, Dilkusha C/A Dhaka-1000
Slogan : Walton Products at every home
Company’s mobile Tagline: Walton mobile at every hand
Total No. Of distributer : Own sales center 300 and Dealers 1200
Brands : Walton
Website : www.waltonbd.com
Logo :

9. Vision
The vision is to provide the best solution and service of mobile service to
customer . They wants to reach their mobile product every hand.
Mission
To grow and increase value by implementing advanced technologies, new
product service to provide excellent solutions to satisfy customers’
requirements.
Objectives:
The main objective of the company is to increase the market share
in related diversified products and solutions in Bangladesh.

10. Management of Walton
R.B. Group of Companies Ltd, a leading electrical, electronics and Walton
Chairman of Aget Group Dr. Walton Director (Finance) Abul Basar Howladar,
Managing Director of Seven C Resources Matiur Rahman, Managing Director
of Dean Metal Industries Ahmed Ali and General Manager of Agent Group
Engineer King Lee were also present at the signing ceremony. At the signing
ceremony, Dr. Sultan Abdul Kadir expressed his interest to invest in
Bangladesh saying that Bangladesh can be prosperous because of her plenty
of natural resources and cheap manpower RB Group official said, “The recent
economic meltdown gives Walton a competitive edge as its production cost is
relatively cheaper because of lower wages.” “Many manufacturing plants in
developed countries were shut down following the global meltdown. These
countries are now looking for import from developing countries,” he said. The
company has showed its interest to invest in different sectors in Bangladesh
under the arrangement of RB Group of Companies.

11. Name: S. Kawser
(12131101138)

12. Marketing mix
Product:
Walton has good number of product in the market. In the mobile related
sector company produced various types of mobile phone and accessories.
Price:
Walton’s main target market has always been middle-income group. So
they have very careful in setting their price product.
Promotional activities:
Walton has TVCs running in all major satellite channels of Bangladesh in peak
hours targeting their core target customers. Also they have numerous billboard
and advertisements in print media
Distribution channel:
Walton generally uses its own transport facilities for reaching the product to its
120 plazas and about 700 dealers.

13. Option Response Total
respondent
Percentages (100%)
Strongly agree 5 30 17%
Agree 17 30 57%
Strongly disagree 2 30 7%
disagree 2 30 7%
Nutral 4 30 13%
Graph: Walton mobile is long lasting product
strongly agree
Agree
Strongly disagree
Disagree
Nutral
Finding:
Total respondents of 30 peoples. The result of question is Strongly agree is
17%,Agree is 57%,Strongly disagree is 2%, Disagree is 2%, Nutral is 4%.Most
of the respondents think that the Walton mobiles are long lasting.
Analysis:

14. Option Response Total
respondent
Percentages (100%)
Strongly agree 16 30 53%
Agree 11 30 37%
Strongly disagree 0 30 0%
disagree 1 30 3%
Nutral 2 30 7%
Graph:
Walton mobile is reasonable product
strongly agree
Agree
Strongly disagree
Disagree
Nutral
Finding:
Total respondents of 30 peoples. The result of question is Strongly agree is 53%,Agree is
37%,Strongly disagree is 0%, Disagree is 3%, Nutral is 7%.Most of the respondents think
that the price of Walton mobiles are reasonable.
Analysis:

15. Option Response Total
respondent
Percentages (100%)
Strongly agree 7 30 23%
Agree 9 30 35%
Strongly disagree 5 30 13%
disagree 5 30 16%
Nutral 4 30 13%
Graph: Walton mobiles are gorgeous looking
strongly agree
Agree
Strongly disagree
Disagree
Nutral
Finding:
Total respondents of 30 peoples. The result of question is Strongly agree is
23%,Agree is 35%,Strongly disagree is 13%, Disagree is 16%, Nutral is 13%.Most
of the respondents think that the price of Walton mobiles are gorgeous.
Analysis:

16. Option Response Total
respondent
Percentages (100%)
Strongly agree 7 30 23%
Agree 8 30 27%
Strongly disagree 4 30 13%
disagree 5 30 17%
Nutral 6 30 20%
Graph
Colors of Walton mobile are nice
strongly agree
Agree
Strongly disagree
Disagree
Nutral
Finding:
Total respondents of 30 peoples. The result of question is Strongly agree is 23%,Agree is
30%,Strongly disagree is 17%, Disagree is 17%, Nutral is 13%.Most of the respondents
think that the colors of Walton mobiles are nice.
Analysis:

17. Option Response Total
respondent
Percentages (100%)
Strongly agree 6 30 23%
Agree 10 30 34%
Strongly disagree 4 30 13%
disagree 4 30 13%
Nutral 6 30 17%
Features of Walton mobile are comparatively
better
strongly agree
Agree
Strongly disagree
Disagree
Nutral
Finding:
Total respondents of 30 peoples. The result of question is Strongly agree is 23%,Agree
is 34%,Strongly disagree is 13%, Disagree is 13%, Nutral is 17%.Most of the
respondents think that the features of Walton mbile are comparatively better.
Graph:
Analysis:

18. Major findings
Walton mobiles are long lasting and Walton mobiles are available in the
service center and Walton mobiles are give a new experience.
Most of the respondent thinks that price of Walton mobiles are
reasonable, Walton website provides sufficient information, newspaper
ads are influenced for customers and sales people are well get up.
Most of the respondents think that Walton mobile service center is not
available in necessary place.

19. Conclusion
The company has been running its business with good reputation since
1977.Establishment of Walton HIL to manufacture excellent Mobile
phone, Refrigerator, Air Conditioner etc. Walton HIL is the first company
to introduce advanced research and manufacturing technologies and
equipment for household & commercial in Bangladesh. Walton has truly
redefined Bangladesh from being a consumer country to a producer
country for home appliances.

20. Recommendations
Walton mobile as the brand for customer total satisfaction for available
customer to compete the other company needed some changes in its
strategies-
Switch to Market Penetration Pricing without compromising quality.
Develop gaming consoles like Game boy, PlayStations, X-box and
medical appliances for caring old people through innovative approaches.
Customer Loyalty Program. Yearlong incentives and special offers.