This document discusses using blogging, video, and LinkedIn for social media marketing. It covers how blogging can give a competitive advantage and the characteristics of a great blog. It provides tips for what topics to blog about, how to use video blogging on YouTube, and how to build blog traffic. The document also discusses how to create a media-rich LinkedIn profile and use LinkedIn for networking and prospecting. Finally, it provides guidance on quickly launching a professional blog.

1. Social Media Boot Camp Series
Module 3
Blogging, Video and LinkedIn
With Shane Gibson
@shanegibson

2. Part 1 - Blogging
• How a blog will give you an advantage over
competitors that don’t blog
• 12 key characteristics of a great blog
• What to blog about
• Video blogging and YouTube
• How to build traffic and subscribers
• How to launch a professional blog quickly and
cost-efficiently

3. LinkedIn
• How to build a media-rich LinkedIn profile
that builds credibility and sells for you
• How to prospect and make connections using
LinkedIn
• LinkedIn tips on saving time while keeping
engaged
• Setting up a business page
• Tools and Tips for increasing your contact
base

4. Islands

5. Ecosystem

6. Social Readiness?
1) Website/blog platform: Is it based 7) Is it search engine friendly?
upon a platform that is social ready?
8 ) Does it allow community contribution
2) Is it easy to upgrade and keep pace of content, ideas or questions?
with social media advancements?
9) Does it include multiple methods and
3) Does it offer multiple channels/ media to learn about how you can help?
media for two-way communications?
10) Is it easy for visitors to share all of
4) Does it aggregate online your content on the web?
conversations about your brand and 11) Are you proactively participating in
industry?
communications and conversations on
your site?
5) Does it provide a launch point to
your social media outposts?
12) Is the content consistently updated
and current?
6) Does it provide industry standard
blogging capabilities and plugins?

7. 2-Way
Communication
Via
Comments

9. Comments? #SMWVan

10. One Click Sharing

11. What to blog about?
• Frequently Asked Questions (List 20)
• New product launches and features (cool
factor, fun, innovative, news)
• Events on-site or in the community
• Your take on local news
• Your take on auto news

12. What to blog about?
• Video (Yours and Others)
• Twitter stream on a topic
• Guest bloggers (experts, influencers, key
staff)
• Interviews via email, video, skype etc.
• Seasonal Tips: Top 10 – Winter, Travel, Back
to School, Safety, Performance, Trade-ins
• Transcribe Audio/Video

13. Corporate Blogging
Errors
✘ Marketing materials and brochure ware
✘ Endless event announcements with no added
value
✘ Cut and paste corporate announcements and
press releases
✘ Product and service pitches
✘ No comments or heavy moderation
✘ Not a personal voice

14. Launch a blog!
- Domain Registration: Hostmonster.com or
Godaddy.com
- Hosting and Wordpress Software:
Hostmonster.com
- Theme and design?
- Socialized! Themes
- Custom Themes
- DIY or Free

15. Video
• Can be faster to produce than text
• Humanizes the message
• Easy to distribute and repurpose
• Additional SEO benefits
• Smartphones make it mobile and instant
• Increases conversions
• Increases visitor stays

16. SEO
• Search Engine Optimization
• Title Tags
• URL aka Slug
• Content Density
• Internal and External Links
• Velocity of posting

17. Building reader base
• Post content links (and partial posts) on social
networks
• Have an email subscription option
• Notify customers and existing newsletter
subscribers – use newsletter as a digest
• Reciprocal guest blogging
• Link from all other networks
• Put it in print

18. LinkedIn

19. Resources
Demo blog:
http://socialized.me/ford
Training site:
http://socialized.me/fordtraining
Social Media Podcast:
http://closingbigger.net
Socialized:
http://socialized.me