Guerrilla Social Media Marketing
Guerrilla social media marketing is about achieving conventional goals by unconventional means. Instead of investing huge sums of money and people time, guerrillas use innovation, information, creativity and community to succeed. Social media is often referred to as a guerrilla media, but that’s only true if you and your organization understand the principles & processes of “Guerrilla Social Media Marketing”. In this fast paced keynote address Shane Gibson will show you and your team how to successfully create a guerrilla marketing culture in your organization and succeed in your social media activities. In this session you will learn: Key attributes and attitudes of a Guerrilla Social Media Marketer How to tap into large influential networks online and offline The power of nano-casting and nano-marketing How to develop and manage a social media marketing campaign Plus 5 strategies to help you maximize social media ROI
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (10)
Similaire à Guerrilla Social Media Marketing
Similaire à Guerrilla Social Media Marketing (20)
Plus de Shane Gibson
Plus de Shane Gibson (20)
Dernier
Dernier (20)
Guerrilla Social Media Marketing
- 1. Guerrilla Social Media Marketing Shane Gibson #CMAMBDD11 Socialized.me/CMAMB
- 2. Guerrilla Marketing “Achieving conventional goals through unconventional means.” Socialized.me/CMAMB
- 4. To this guy? A weapon. Socialized.me/CMAMB
- 5. Today… • Top 10 attributes of guerilla media marketer • The power of nano-casting and nano- marketing • Executing an integrated social media marketing campaign • 5 Steps to Maximize ROI Socialized.me/CMAMB
- 6. Traditional Marketing • Money • Extensive Labour • Historically Orientated • Algorithmic • Complicated • ME focused Socialized.me/CMAMB
- 7. Guerrillas Depend on.. • Psychology – Engagement – Emotional Impact – Excitement – Passion – Humor – Desire Socialized.me/CMAMB
- 8. Guerrilla Marketing • Innovation • Imagination • Knowledge • Community Socialized.me/CMAMB
- 9. Word of Mouth and Mouse are not free. Time is not money. Time is life. Socialized.me/CMAMB
- 10. Guerrilla Marketing Is about LEVERAGE Socialized.me/CMAMB
- 12. Free & Honest Tea Socialized.me/CMAMB
- 17. Wall Street VS. LA Socialized.me/CMAMB
- 18. Free as a Weapon Socialized.me/CMAMB
- 20. Free Wifi as Weapon Socialized.me/CMAMB
- 22. 10 Guerrilla Traits 1.Immune to hype 2.Curiosity 3.The ability to sprint 4.The ability to run marathons. 5.Transparent Socialized.me/CMAMB
- 23. 10 Guerrilla Traits 6. Community focused 7. Profit driven 8. Tech hungry 9. Self-developer 10. Leadership mentality Socialized.me/CMAMB
- 26. "Social media is 1000 people wide and 2 inches deep" Socialized.me/CMAMB
- 34. Nano-Cast • Facebook Groups • Linkedin Groups and Sub-groups • Offline events and seminars (Meetups and Tweetups) • Webinars and Podcasts • #tags and Twitter lists • One-to-one dialogue • Fusion partnerships Socialized.me/CMAMB
- 35. Maximize ROI 1. Commit to a Long-term plan 2. Coordinate Multiple Media 3. Listen and talk don’t market 4. Have a strong social hub 5. Get Sociable! Socialized.me/CMAMB
- 36. Resources http://socialized.me/cmamb • @ShaneGibson • ClosingBigger.net • GuerrillaSocialMediaHQ.com Socialized.me/CMAMB