The document discusses best practices for social media engagement, including connecting with others rather than pitching, being an active contributor to discussions, and focusing on building relationships over time through helpful, authentic content. Key recommendations are to listen to others, establish trust as an advisor, and target thought leaders who can influence wider audiences. The goal is to build mind share and wallet share through genuine engagement and value provision rather than one-way marketing.
54. “ If you think you are a leader and no one is following you... You ’re actually just going for a walk”
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57. If you sound like everyone else you ’re not a leader.
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60. Sales Cycle Relationship Building Model Warming Up The Call 1 Breaking The Ice Uncovering Buying Motives The Sales Proposal Handling Objections Closing The Sale 6 Add-ons And Up Sells 7 2 3 5 4 Invite and Engage At Every Step
80. Resources Demo blog: http://socialized.me/ford Training site: http://socialized.me/fordtraining Social Media Podcast: http://closingbigger.net Socialized: http://socialized.me
Notes de l'éditeur
Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
Shane talks about Krisitan
Shane: Hummer Ubertor: Competitor Spam story
Canpages Business is changing
Shane share ’s his favorite quote
Steve covers Disengaged. Introduces thought leaders.
Steve Introduces the Reverse Drip
Shane is odd.
Shane talks about George – Power Bar story.
Steve talks about Realtors – Shane talks outsourcing networking