World Brand Congress Guerrilla Social Media
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World Brand Congress Guerrilla Social Media Marketing presentation by Shane Gibson.
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World Brand Congress Guerrilla Social Media
- 1. Guerrilla Social Media Marketing Shane Gibson #WBC11 Socialized.me/WBC11
- 2. Guerrilla Marketing “Achieving conventional goals through unconventional means.” Socialized.me/WBC11
- 4. To this guy? A weapon. Socialized.me/WBC11
- 5. Today… • Top 10 attributes of guerilla media marketer • The power of nano-casting and nano- marketing • Executing an integrated social media marketing campaign • 5 Steps to Maximize ROI Socialized.me/WBC11
- 6. Traditional Marketing • Money • Extensive Labour • Historically Orientated • Algorithmic • Complicated • ME focused Socialized.me/WBC11
- 7. Guerrillas Depend on.. • Psychology – Engagement – Emotional Impact – Excitement – Passion – Humor – Desire Socialized.me/WBC11
- 8. Guerrilla Marketing • Innovation • Imagination • Knowledge • Community Socialized.me/WBC11
- 9. Word of Mouth and Mouse are not free. Time is not money. Time is life. Socialized.me/WBC11
- 10. Guerrilla Marketing Is about LEVERAGE Socialized.me/WBC11
- 12. Free & Honest Tea Socialized.me/WBC11
- 17. Wall Street VS. LA Socialized.me/WBC11
- 18. Free as a Weapon Socialized.me/WBC11
- 20. Free Wifi as Weapon Socialized.me/WBC11
- 22. 10 Guerrilla Traits 1.Immune to hype 2.Curiosity 3.The ability to sprint 4.The ability to run marathons. 5.Transparent Socialized.me/WBC11
- 23. 10 Guerrilla Traits 6. Community focused 7. Profit driven 8. Tech hungry 9. Self-developer 10. Leadership mentality Socialized.me/WBC11
- 24. Social media marketing is about LISTENING Socialized.me/WBC11
- 25. Real-Time Feedback Socialized.me/WBC11
- 28. Stakeholder Spotting Socialized.me/WBC11
- 29. Twitter Search (Local) Socialized.me/WBC11
- 32. Can we just not do it? Socialized.me/WBC11
- 41. Get in the game Socialized.me/WBC11
- 44. "Social media is 1000 people wide and 2 inches deep" Socialized.me/WBC11
- 52. Nano-Cast • Facebook Groups • Linkedin Groups and Sub-groups • Offline events and seminars (Meetups and Tweetups) • Webinars and Podcasts • #tags and Twitter lists • One-to-one dialogue • Fusion partnerships Socialized.me/WBC11
- 53. Maximize ROI 1. Commit to a Long-term plan 2. Coordinate Multiple Media 3. Listen and talk don’t market 4. Have a strong social hub 5. Get Sociable! Socialized.me/WBC11
- 54. Resources http://socialized.me/wbc11 • @ShaneGibson • http://ClosingBigger.net http://socialized.me Socialized.me/WBC11