Entering The Mobile Ecosystem - Shane Williamson

Shane Williamson
Shane WilliamsonConsultant à Mobile Monday Sydney
Entering The Mobile  Ecosystem - Shane Williamson
Entering The Mobile  Ecosystem - Shane Williamson
Entering The Mobile  Ecosystem - Shane Williamson
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                             2005                 2006                   2007                  2008               2009



                    Fixed Telephony                      Mobile Services                      Data & Internet
                             iDate “Mobile 2009 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr
over 4 billion active mobile subscriptions
                                     Jan 2009
North America

                                                                    Europe

                                                                    Asia-
                                                                    Asia-Pacific

                                                                    Latin America

                                                                    Africa & Middle
                                                                    East

iDate “Mobile 2009 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr
In 59 countries
mobile penetration
has exceeded 100%
mobile manufacturers market share




Nokia   Samsung     Sony Ericsson        Motorola         LG       Apple   Others

            IDC Worldwide Quarterly Mobile Phone Tracker Q4 2008
Entering The Mobile  Ecosystem - Shane Williamson
Entering The Mobile  Ecosystem - Shane Williamson
The key to
     entering the
mobile ecosystem
        is “Why?”
Entering The Mobile  Ecosystem - Shane Williamson
Entering The Mobile  Ecosystem - Shane Williamson
mobile phone companies
australian mobile customers
australian mobile customers
Entering The Mobile  Ecosystem - Shane Williamson
Entering The Mobile  Ecosystem - Shane Williamson
micro mobile ecosystems
smartphone implementation factors
Entering The Mobile  Ecosystem - Shane Williamson
Entering The Mobile  Ecosystem - Shane Williamson
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Entering The Mobile Ecosystem - Shane Williamson