2.  There are many different aspects of the
Creative Media industry.
 There to be various cultures which dominate
certain parts of the industry.

3.  Different cultures may impact on decisions
and the way companies are run.

4.  The UK is multi-cultural which creates diverse
religions and ways of life.

5.  A Muslim man runs a media company, and he
has been approached to make a short viral
advert.
 The ad could potentially offend Muslims.
 Should he make the ad?

6.  A different media company is run by
someone who doesn't have any religious
beliefs.
 Should they make the ad?

7.  Outside of the UK this problem may be even
bigger
 - especially when approached by
international companies.

8.  Media companies all over the world act
differently.
 Their culture is something to be aware of.