Getting an audit for an existing portal is an important task for digital marketing professionals encounter.
Are you ready for a website audit. But what exactly is a website audit? And how can a website audit help you achieve your goals?
2. About Me
SHANKARSOMA
DIGITAL MARKETING CONSULTANT FOR
MARKETING AGENCY SPECIALIZING IN
MEDIA STRATEGIES.
10+ YEARS EXPERIENCE IN AMERICAN,
EUROPE, AUSTRALIAN AND INDIAN SEO
PROJECTS
PRIMARY GOAL TO HELP SMBS,
STARTUPS, ENTERPRISE LEVELS AND
NON-PROFITS WITH BRANDING, THEIR
ORGANIC PRESENCE, & UNDERSTANDING
HOW TO MARKET THEMSELVES ONLINE.
5. Types of Site Audits
Site Health Audits
Red Flag Audits
Competitive Site Audits
Conversion Optimization Audits
Negative SEO or Attacked Site Audits
Penalty and Recovery Audits
Security Audits
7. Ground Work
It all starts with the onboard processing
Focus on the issue while consolidating with customers
Work history of previous agencies
Checkout the mess which you are going to UNDO?
Are you getting the support?
Watch out the development cycle work
Are you able to get the access for Web masters, Analytics & other accounts?
8. Audit Elements
Have a checklist prior to start
Have a organic data from customer Analytics, Web Masters, etc….
Brand Terms, Phrases add them to bucket list.
Quick review & Cleanup process?
Get more details like Crawl, Duplicate, Canonical, Technical Issues
9. Foundation
Your Portal is a Strong Foundation for
Digital Marketing/SEO efforts to get
succeed. A SEO audit is the 1st step in
executing the SEO Strategy
18. Keyword Cannibalization
Keyword Cannibalization is the act of confusing search engines with
multiple pages targeting the same keyword.
Sometimes webmasters do this intentionally and sometimes it happens
unintentionally. But most of the times webmasters are unaware of this
issue happening with them.
Keyword cannibalization is and occurs when there are more than one
posts/pages targeting same keyword or keyphrase