Website’s owners and webmasters are raising numerous questions and doing every bit to recover from the damage. Struggling to know what to do in the wake of Google’s Penguin Update

1. Google Penguin Recovery Tips
bit.ly/googlepenguinrecovery
Shankarsoma | Director, Online Marketing, mDhil.com

2. Who am I
Shankar
Director, Online Marketing
www.mDhil.com
@seoshankar
Linkedin.com/in/seoshankar
http://plus.ly/shankarsoma

3. A large number of websites have been affected
by recent Google Penguin updates.
Website’s owners and webmasters are raising
numerous questions and doing every bit to
recover from the damage.
Struggling to know what to do in the wake of
Google’s Penguin Update
Predicting the same

4. De-optimize website

5. Increase quality links to pages

6. Make sure link anchor text is natural -
anchor text alteration is crucial now.

7. Remove Blogroll Links

8. Scale back the internal link anchor text

9. Exact match domains hurt

10. Practice Negative SEO

11. Move content to a new domain

12. Write better content

13. Add more social elements

14. Site audit to determine problem areas

15. Think more long term: stop taking
short cuts

16. Recommendations

17. • Unlike Panda, Penguin is not targeting
content – it is more focused on spam and
bad SEO practices.
• Create Microsites or Micro-Authorities
• Do not create crappy microsites; just
create a strong supporter for you.
• Promote deeper pages of the bigger
authority site instead of homepage

18. • Ping blogs that were originally highlighted by
User
• Submit Website to the Penguin review form,
twice, specifically referencing this article that
was being beaten out by the links that
referenced it
• How’s your robots.txt file doing? Blocking the
right stuff?
• USE campaign data to implement some
canonical URLs to clean up crawl errors and
also kill some unnecessary links across the
site

19. • A bit of “SEO cleanup” that revealed your website
sitemaps did not exist and/or were broken.
Implemented sitemaps and submitted the feeds
to Webmaster Tools, which was not happening
previously
• Cleanup up many duplicate title, Pages, Content
and other issues which are reported by
Webmaster Tools
• Continue to build natural links to the site and
promote other positive signals such as referring
traffic and social shares
• Never remove the credits from links/Users for the
Content or the Website where the source was
taken

20. Google Webmaster Tool
Once finished, you can request that Google reconsider
your site for inclusion in its index
https://www.google.com/webmasters/tools/reconsidera
tion
Google Webmaster Tool has this insight here
https://www.google.com/webmasters/tools/anchor-
text?hl=en&siteUrl=http://www.yoursite.com/

21. Q+A Time!
@seoshankar
http//shankarsoma.com
me@shankarsoma.com
Shankar Soma, mDhil | Director, Online Marketing

22. Shankarsoma | Director, Online Marketing| mDhil.com
@seoshankar
Linkedin.com/in/seoshankar
http://plus.ly/shankarsoma
http://shankarsoma.com
+91 - 984-445-8368

23. Thank You!
Want to get in touch?
@seoshankar on Twitter or by email - me@shankarsoma.com
Download:
bit.ly/googlepenguinrecovery
Shankarsoma | mDhil.com