Presentation done at the IATA Wings of Change Conference in Santiago de Chile.

1. 5 Insights for Airlines on
Social Media in 9 mins
Building & sustaining a strong airline brand on Web 2.0, in Latin America
Wings of Change 2010
Santiago de Chile, 25 March 2010
One of the Top 3 blogs on aviation
One of the Top 5 most influential on Twitter, for airlines

2. A little about us...
Helping airlines create
brand strategies that
drive engaging and
profitable interactions
with customers.
We Walk the
Talk.3 blogs influential on Twitter for
Top
Top 5 most
on aviation for 2009
airlines What they say
LinkedIn discussions in 48 groups
about us on Twitter
Youtube videos viewed over 100K times!

3. SimpliFlying’s Distinguished Board
Robin Speculand
Patrick Murphy, Donald Schenk Beth Mastre Chris Brogan
Strategy Implementation
Ex-Chairman, Managing Director Vice President, Sales Social Media stalwart
expert
RyanAir Boulder Logic Software
Airline Capital Associates CEO, New Media Labs
CEO, Bridges Consulting
Some of our global clients

4. 1Social Media is not a fad

5. 2 Latin America is no different

6. a brighter, faster future
•! !"#$%#&'(#)*+#,'-'.&/$(.$0('-'*01#&#,1'*0',/+*$2'0#13/&4*05'
•! 67'89:'5&/31"'*0'2$,1';'<#$&,'
•! =0#>%2/<>#01'&$1#'&#(?+#('@&/>'AA7'1/'BC67',*0+#'DEF'
•! 6E'GG'%#/%2#'"$)#'+/>#'/?1'/@'%/)#&1<',*0+#'HEF'
!!!!!!!""!##$%!I02*0#'=,#&'8&/31"'FEEEJFEEK'
•! LIMN'O6;7'
•! =PN'AOK7'
AAE7'
QF7' K67'
6F7' ;O7'
G/.*2#'=,#&,'
FE7'
G/.*2#'9$1$'=,#&,'
R/>#,'3*1"'S&/$(.$0('
&''#! &'()!*!
*courtesy of Esteban Contreras, @socialnerdia

7. 3 Future = mobile social media

9. 4 Driving Revenue is not a sin
*you just gotta know how to do it right

10. If Dell can drive $6.4Mn through
Twitter...
...why can’t airlines?

11. 5 Lots of tools available

12. Flip.to is offering a pilot program fo
LatAm airlines
*This is just a mock-up for demonstration purposes

13. So, don’t just sit there and do
nothing!

14. Take the leap.

15. It’s not the strongest of the species that
survives, nor the most intelligent. It is the one
that is most adaptable to change.
Charles Darwin

16. “...and you don’t want to be the one looking like an
ostrich with its head in the sand...”
Azran Osman-Rani, CEO, AirAsia X
5 Aug 2009

17. Let’s talk...
Email: shashank@simpliflying.com
Twitter: @simpliflying