Who should win Best Airline on Social Media at this year's SimpliFlying Awards 2014? Vote at: http://poll.fm/4vjy3

1. Best Airline on Social Media
FinalistEntries
Awards for Excellence in Social Media 2014

2. Awards for Excellence in Social Media 2014
Best Airline on Social Media
Finalist

3. Southwest)Airlines)is)NUTS)
About)Social)Media!)
2014%Simpliflying%Award%Entry%
Best%Airline%on%Social%Media%

4. Southwest)Airlines)is)NUTS)About)Social)Media!))
%
The%airline%has%a%small,%but%mighty,%Social%Media%Team%that%is%constantly%finding%new%ways%to%
make%the%brand%relevant,%engaging,%and%FUN%in%the%social%media%space.%%
%
The%airline%was%a%pioneer%in%blogging%and%conHnues%to%tell%the%Southwest%story%on%the%awardI
wining%Nuts%About%Southwest%blog.%It%maintains%a%presence%on%numerous%other%social%media%
plaKorms,%and%works%to%ensure%they%are%making%travel%human%by%showing%that%the%airline%is%
made%of%fabulous%people%flying%other%people,%proving%Hmely%and%relevant%content,%unique%
offerings,%and%informaHon%that%is%important%at%the%local%level.%%
%
The%airline%has%grown%its%Social%Care%Team%over%the%last%year%to%include%8%fullIHme%Employees%
providing%that%extraordinary%Customer%Service%that%their%Customers%have%grown%to%LUV.%
Southwest%is%also%training%it’s%Employees%to%ensure%that%they%have%the%required%training%to%
navigate%the%social%web.%%
%
Southwest%recently%launched%a%new%Listening%Center%facility%at%it’s%headquarters%office%in%
Dallas,%TX%that%operates%as%the%airline’s%version%of%a%social%media%command%center.%%
%
All%this%to%say,%Southwest%Airlines%has%integrated%social%media%into%all%aspects%of%its%business.%
The%airline%conHnues%to%grow%and%innovate%in%the%space,%and%is%the%best%airline%on%social%
media!%

5. Awards for Excellence in Social Media 2014
Best Airline on Social Media
Finalist

6. SimpliFlying Award 2014 for the category of:
Best Airline on Social Media
Lufthansa
SimpliFlying Award 2014

7. Lufthansa’s
Campaigns and Activities
Lufthansa’s Social Media Strategy
We translate our brand promise ‘nonstop you’ into meaningful programs/activities on a rational level, giving consumers a
support on every level (ground and in the air) as well as on a emotional level (enriching experiences) with inspiring travel
content. For this we use different channels which are embedded in our whole marketing mix.
Ich bin #DeinBerliner
Special Social Media Campaign
#Iamfcb
Special Social Media Activity
Blue Legends
Social Media App
We asked a young Berlin writer to
guide the users on our social media
channels live through the city for
one day. Through voting users were
able to control the activities of the
day.
FC Bayern Munich Fans were
asked to twitter a number with the
hashtag #iamfcb. Lufthansa
automatically provided via Twitter a
visual of a football shirt with the
twitter name and the number.
With Blue Legends travellers can
earn badges for having checked in
at Lufthansa Lounges Lufthansa
Flights. E.g.: Check-in at 5 tourist
locations in Berlin and you will
receive the „Ich bin ein Berliner“-
Badge.

8. #inspiredby
Special Social Media Campaign
Klaus-Heidi
Integrated Social Media Campaign
#inspiredbythemoment
Special Social Media Campaign
http://bit.ly/1opAixO http://bit.ly/1eTr4oO
Lufthansa’s
Campaigns and Activities
We captured the essence of “Nonstop
You” by focusing on creating
memorable experiences. We enriched
our content with a sense of discovery
and a passion for travel that would
excite our audience.
We interviewed 10 protagonist (5 crew
members / 5 testimonials) and asked
them how travel is inspiring their lives.
Lufthansa challenged the Swedes:
Show us you love Berlin as much as
we do! Are you ready to change your
name LEGALLY to Klaus-Heidi to win a
new life there?
A photo contest via Instagram where
the community can vote for the best
and most inspirational travel content.
This campaign activated consumers to
share their emotional moments with the
community.

9. Awards for Excellence in Social Media 2014
Best Airline on Social Media
Finalist

11. A FULL AND STRONG PRESENCE AND A COLLABORATIVE THINKING
NEW UNIFORM
LIVE TV PROMOTION
DISNEY PARTNERSHIPS
PINK OCTOBER
CUSTOM LIVERIES
NAMED AIRPLANES
WE STIMULATE AND EVOLVE PEOPLE TO CONTRIBUTE
WITH US: CLIENTS AND CREW MEMBERS.

12. OUR COSTUMER SPEAK FOR US
WE ARE A LOVED BRAND.
Source: Facebook Insights

13. Awards for Excellence in Social Media 2014
Best Airline on Social Media
Finalist

14. Simpliflying Awards
KLM social
airline.

15. 2009 2010 2011 2012 2013
Start of our
social media
efforts.
04/2010
The ash cloud.
04/2013
KLM Space, win a
ticket to space by
involving your friends.
07/2011
24/7 servicing via
twitter, facebook based
on a 60min reply.
05/2013
Aviation Empire, an
iOS / Android game
that challenges you to
run and airline.
11/2013
KLM Planes, 300 kids
experienced the movie
screening of a lifetime.
What we did last 12 months.
2014
02/2014
KLM Social Payment,
pay directly via social
media for flights and
ancillaries.
12/2013
KLM Wannagives surprise
passengers on board with
personalised gifts. Enabled
through social media.
11/2013
KLM live service
monitor, see the live
expected response time
of customer service on
twitter and facebook.
12/2013
KLM Local Eyes, lets
KLM employees
voluntarily curate a
twitter account and
platform with their best
local tips.
01/2014
KLM iPad app with deep
social media integration
(see where my friends
are).
06/2014
KLM City Selfie campaign
that seduced travellers
around the world to put
their favorite places in a
videoselfie.
04/2014
Mystery Ticket & Ask a
local, buy a blank ticket
to an unknown
destination and get local
and personalised tips
via WhatsApp.

16. Why should we win?
Industry recognition.
Most Socially Devoted Brand (3
years in a row - Social Bakers).
Winner Webby Award Best
Social Customer Service.
Proven return.
Service equals sales. Numerous
new initiatives (Social Payment,
Mystery Ticket) that prove social
media is truly business now.
Deep integration.
Seamless integration of social
media throughout all touch
points and a willingness to
experiment even further.

17. Awards for Excellence in Social Media 2014
Best Airline on Social Media
Finalist

18. Turkish Airlines
Best Airline on Social Media
SimpliFlying Awards 2014 Presentation Pitch

19. Turkish Airlines on Social Media
*Total number of followers across multiple regional accounts.
Turkish Airlines has a massive social
media operation which encompasses
numerous Facebook and Twitter
accounts along with a presence on
YouTube, Foursquare, LinkedIn,
Instagram, Pinterest, Google+, and more
locally focused social networks such as
Vkontakte, Sina Weibo and Wechat.
Across all these platforms and more,
Turkish Airlines strives to create and
maintain meaningful relationships with
its millions of followers.

20. Localized Content on a Global Scale
As the airline which flies to the most countries in the
world, Turkish Airlines uses social media for round-
the-clock communication in multiple languages
across numerous time zones in order to maintain a
constant connection with its widespread community.
20+ Facebook pages and 15+ Twitter accounts are
used to deliver timely, relevant, and engaging content
to our millions of followers around the globe.
Content is tailored to the needs and interests of our
followers, based on their location and their preferred
social media platform.

21. Awards for Excellence in Social Media 2014
So, which do you like best?
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