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How Airlines dealt with Hurricane Irene and the Earthquake on the East Coast through Social Media
How airlines dealt with Hurricane Irene and Earthquake through social media<br />Helping airlines & airports engage travelers profitably<br />
JetBlue takes charge of the social space!<br /> Tweet volume during the week including Aug 23rd per carrier related to the earthquake<br />
Most of their traffic driven by link to…a SONG!<br />This tweet received a huge number of retweets that ultimately drew a large section of the traffic.<br />View the song here or on the next slide if you’re watching this on SlideShare. <br />
Twitter is the social media platform of choice<br />Airlines primarily used Twitter to break the news and to reach large audiences.<br />The (public) activity on Facebook and on the airlines' Facebook pages was much lower. <br />
JetBlue even more dominant in social reach numbers reaching 3.6 million people!<br />In terms of social reach of the messages concerning the earthquake, Jetblue is even more dominant as seen in this chart (the only other airline registering here is Lufthansa).<br />Messages to or from Jetblue related to the earthquake reached more than 3.6 million people with a total of 216 messages on Aug 23. That amounted to 98% of the total reach for all major airlines.<br />
JetBlue leads the social response again!<br />JetBlue captures 48% of all outbound traffic related to hurricane Irene amongst the major airlines (followed by Delta and United)<br />Activity mostly comprises responses to individuals.<br />Outbound tweet volume of the major airlines related to hurricane Irene<br />
Same story: JetBlue leads in terms of social reach<br />The impact of Jetblue is magnified from the social reach perspective.<br />It captures 92% of the all impressions on Twitter related to the hurricane <br />Delta is a distant second with only 4% reach<br />Social reach of outbound tweets of the major airlines related to hurricane Irene<br />
“Jack the cat” gets AA the largest share of posts on Facebook!<br />American Airlines has the biggest share of posts on Facebook related to the hurricane (21% of messages)<br />This is mostly due to posts related to “Jack the cat”, which was lost in AA’s baggage at JFK and could not be located throughout duration of the hurricane.<br />Volume of posts related to Hurricane Irene on the Facebook pages of major airlines<br />
AA pressurized on Facebook to recover the cat!<br />American Airlines was initially slow to respond to the issue of the lost cat at JFK but stepped up it’s actions after pressure on Facebook mounted.<br />
Twitter activity is about 10x Facebook activity!<br />Twitter vs. Facebook overall activity trend during the hurricane<br />
Data analysis courtesy of:<br />Social Media Intelligence Application<br />
For more case-studies:<br />www.SimpliFlying.com<br />Helping airlines & airports engage travelers profitably<br /> http://www.SimpliFlying.com<br />