How can airlines optimize social media content for maximum conversion?
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At the Online Marketing for Travel Summit in Miami, I am shared my ideas on how travel firms (not just airlines) can drive conversion in online and social marketing. These are the slides from that presentation, with three specific ideas.
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How can airlines optimize social media content for maximum conversion?
- 1. 3 ideas for driving conversion in social media Twitter: @simpliflying Shashank Nigam Online Marke+ng for Travel USA Founder & CEO, SimpliFlying Miami, 2‐3 June 2010 Wednesday, June 2, 2010
- 2. A little about us... Helping airlines, airports and hotels create brand strategies that drive engaging and profitable interactions with customers. We Walk the Talk Top 2 blogs on aviation for 2009 (FlightGlobal Webbies) Top 5 most influential on Twitter for airlines LinkedIn discussions in 48 groups Youtube videos viewed over 300,000 times! What they say about us on Twitter Singapore :: New York :: Toronto Wednesday, June 2, 2010
- 3. It’s a level playing field 99% 91% of retailers will have a FB page by 2011 will have a Twitter profile by 2011 Wednesday, June 2, 2010
- 4. It’s crowded Wednesday, June 2, 2010
- 5. Wednesday, June 2, 2010
- 6. The tail shouldn’t end up wagging the dog Wednesday, June 2, 2010
- 7. Designing a Social Media engagement model Brand Engagement Business Objectives Driving Wednesday, June 2, 2010
- 8. Would you enter a new market like this? Wednesday, June 2, 2010
- 9. Or like this? Wednesday, June 2, 2010
- 10. The Conversion Prism for Travel Revenue Business Objectives Loyalty Brand Engagement Wednesday, June 2, 2010
- 11. 3ideas for driving conversion in social media Wednesday, June 2, 2010
- 12. 1 Convert YouTube lookers to bookers A link to landing page Wednesday, June 2, 2010
- 13. 2 Infuse social media in the booking path Forrester research confirms that adding customer comments during booking boosts conversion Integrate reviews from: 1. Skytrax 2. Eezeer.com 3. Tripadvisor.com 4. Expedia and others... Wednesday, June 2, 2010
- 14. 3 Drive loyalty through word of mouth Earn miles by tweeting *This is just a mock‐up for demonstra6on purposes Wednesday, June 2, 2010
- 15. ROI + ROE Dashboards for monitoring success Wednesday, June 2, 2010
- 16. So, don’t just sit there and do nothing! Wednesday, June 2, 2010
- 17. Take the leap. Wednesday, June 2, 2010
- 18. It’s not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change. Charles Darwin Wednesday, June 2, 2010
- 19. “...and you don’t want to be the one looking like an ostrich with its head in the sand...” Azran Osman-Rani, CEO, AirAsia X 5 Aug 2009 Wednesday, June 2, 2010
- 20. Let’s talk... Email: eye4travel@simpliflying.com Twitter: @simpliflying Download this presentation (and more) http://bit.ly/SMkeynotes Wednesday, June 2, 2010