Driving Ancillary Revenues from the Connected Traveler

1. Would your flyers like to sit with passengers with similar interests as discovered through social networks? How
about selling discounted add-ons that depend on social advocacy? Or perhaps, if you have in-flight wifi, you might
like to know how to drive revenues from it without passing on the costs to customers!
The Connected Traveller offers a multitude of new opportunities for airines to drive ancillary revenues. Recognizing
this potential and adapting swiftly is essential. Is your airline ready to take advantage of this new landscape?
MasterClass
Driving Ancillary Revenues from the Connected Traveler
Welcome to a new landscape. theory with practice. The
The SimpliFlying MasterClass on curriculum comprises over 20 In a Nutshell
Driving Ancillary Revenues from airline case-studies that will make
the Connected Traveler serves as participants think on their feet
Over 20 real-world
a reality check for airline and derive solutions to real-world
airline case studies
executives looking to gain cutting challenges encountered with
edge branding and customer today's connected travelers. Up to 25 executives
engagement insights, while
effectively driving ancillary From discovering and learning Understand the
revenues from social initiatives. how to use the latest tools to behavior of today’s
connected traveler
understanding your customers’
If you are a Vice President, expectations and surpassing Learn the techniques
Director or executive in Corporate them, the MasterClass covers all of driving ancillary
Communications, Customer grounds through interactive revenues from the
Service, eCommerce, Commercial group exercises and simulations. connected traveler
or Marketing, this MasterClass is
for you. Sitting through a So be ready to roll-up your Walk away with
SimpliFlying MasterClass is like sleeves, get your hands dirty and strategies that your
learning to swim by being apply the lessons learnt in the airline can
pushed in the deep end of a pool. MasterClass. immediately start
The MasterClass uniquely merges using

2. .............................................................................................................
“[The SimpliFlying
PART 1
..................................................... MasterClass] was a catalyst
to start conversations within
1. Introduction & Overview LAN and helped us
2. The Connected Traveler Lifecycle understand our priorities.
3. ldentifying revenue opportunities in the lifecycle We agreed to launch 2 pilot
4. Introductory case-studies on driving ancillary revenues programs within 60 days of
5. Choosing the right social media platforms for engagement the workshop.”
– Lan Airlines
PART 2 ............................
....................................................
6. Social booking and Social Seating
7. Group-buying and Gamification
8. Advanced techniques: Reverse Auctions, Social Loyalty & more
9. Measuring social media ROI
10. Presentations of proposals from group exercises
PREREQUISITES Watch this video to see what
..................................................... people are saying
about our MasterClasses:
All participants must bring their own internet-enabled notebooks
j.mp/WhatTheySay
INVESTMENT
............................
..................................................... SimpliFlying is a leading
consulting firm that has
1-Day €695 2-Day €995 advised over 25 airlines and
airports on customer
All rates are on a per-person basis. A minimum of five attendees is required for the MasterClass.
engagement strategy to drive
business goals. One of the Top
TRAVEL & MISC. EXPENSES 5 most influential on Twitter,
..................................................... SimpliFlying.com is also
recognized by FlightGlobal for
being one of the Top 2 aviation
blogs.
SimpliFlying has offices in New
York and Vancouver, and
delivers consulting, keynotes
and MasterClasses globally. For
more information, visit:
SimpliFlying.com.
Contact us at:
masterclass@simpliflying.com
to explore further options. Fees
are current as of June 1, 2012
and are subject to change.