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AfricaSan 2011, Rwanda: Behaviour change session - Seydou Nourou Koita, WSP, Senegal

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SHARE (Sanitation and Hygiene Applied Research for Equity)
SHARE (Sanitation and Hygiene Applied Research for Equity)
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Making ‘what works’ work: Changing behaviour in sanitation and hygiene HWWS : A behaviour change project Seydou N. Koita WSP/World Bank 1 Wednesday 20 July 2011 Session jointly convened by LSHTM/SHARE, WSSCC, UNICEF and WSP
Why behaviour change approach 2 ,[object Object],[object Object],[object Object]
3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 ,[object Object],[object Object],[object Object],[object Object],[object Object]
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6 Communication concept Fortifying intentions to wash hands with soap Strategy: Deliver second generation messages to 1.5 million women/caretakers, children and men (during the second phase) using: 1. Mass media: TV , radio & billboards 2. Direct consumer contact: Road shows, caravans etc 3. Interpersonal communication: Household level 6
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Implementing Firms WSP Senegal Implementing firm’s field workers collect household HW data monthly Implementing firm’s local supervisor and M&E review validates data. Forwards data to firm operator. The database is sent to WSP monthly 1 2 3 4 WSP M&E database compiled and sent to WSP management WSP analyzes data and adjusts program or implementation. Reorganizes activities accordingly WSP-funded independent evaluators make regular visits to target communities to audit field worker forms and ensure accuracy. Results are compiled in the database.
9 Mid-term adjustment based on emergent learning M&E flagged male frustrations at not being involved in HW promotion
9 Challenges 1. Attracting qualified advertising agencies 2. Changing the mindset of communication firms 3. Monitoring a large number of implementers 4. Measuring behavioural determinants 5. Transforming community relays into community resources 6. Ensuring HW promotion beyond Gates project (sustainability)
9 Lessons learned 1. Integration of men in the journey 2. Tangible product supports behaviour change Intentions 3. A simple game can be a powerful platform
Thank You! Seydou Koita Senegal HWWS Project Manager skoita@worldbank.org www.wsp.org 9

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AfricaSan 2011, Rwanda: Behaviour change session - Seydou Nourou Koita, WSP, Senegal

  • 1. Making ‘what works’ work: Changing behaviour in sanitation and hygiene HWWS : A behaviour change project Seydou N. Koita WSP/World Bank 1 Wednesday 20 July 2011 Session jointly convened by LSHTM/SHARE, WSSCC, UNICEF and WSP
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. 6 Communication concept Fortifying intentions to wash hands with soap Strategy: Deliver second generation messages to 1.5 million women/caretakers, children and men (during the second phase) using: 1. Mass media: TV , radio & billboards 2. Direct consumer contact: Road shows, caravans etc 3. Interpersonal communication: Household level 6
  • 7.
  • 8. 9 Mid-term adjustment based on emergent learning M&E flagged male frustrations at not being involved in HW promotion
  • 9. 9 Challenges 1. Attracting qualified advertising agencies 2. Changing the mindset of communication firms 3. Monitoring a large number of implementers 4. Measuring behavioural determinants 5. Transforming community relays into community resources 6. Ensuring HW promotion beyond Gates project (sustainability)
  • 10. 9 Lessons learned 1. Integration of men in the journey 2. Tangible product supports behaviour change Intentions 3. A simple game can be a powerful platform
  • 11. Thank You! Seydou Koita Senegal HWWS Project Manager skoita@worldbank.org www.wsp.org 9

Notes de l'éditeur

  1. I have added “households” in the third bullet point, so it reads “95% of households.” Is that correct?