1) Learning a second language provides several academic benefits such as improved listening skills, memory, analytical thinking, and understanding of one's native language. 2) Contrary to popular belief, language learning is not just for gifted students - all students can succeed regardless of their previous academic performance. 3) Knowing a second language provides career advantages in today's globalized world, with 95% of the world's population and 2/3 of global purchasing power existing outside the United States.