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Marketing big on a small budget
1.
Marketing BIGon a
small Budget: Know your C’s Presented by Sharina Smith Senior Director of Marketing & Communications Southwest Baptist University
2.
How much Budget
is enough? Just a little more! No marketing director feels he or she has enough budget to get the job done!
3.
The Four P’s
of Marketing
4.
The Four P’s
of Marketing Product (or Service) Price Place (or Distribution) Promotion
5.
The Four C’s
of Integrated MarketingCommunications
6.
The Four C’s
of integrated Marketing communication Consumer Cost Convenience Communication
7.
8.
Price
9.
Place (or Distribution)
10.
11.
CASE STUDIES: FedEx
& Freddie’s Pizza
12.
FedEx : Global
Shipping CompanyFreddie’s Pizza : Neighborhood Pizza restaurant in New Jersey
13.
FedEx: Four P’s
of Marketing Product (or Service) Price Place (or Distribution) Promotion
14.
15.
Price
16.
Place (or Distribution)
17.
18.
19.
Price
20.
Place (or Distribution)
21.
22.
First, consider the
four C’s of IMC
23.
The Four C’s
of integrated Marketing communication Consumer Cost Convenience Communication
24.
1. Consumer Who
is your potential customer?
25.
2. Cost How
much should your product (or service) cost to attract consumers and pay your bills?
26.
3. Convenience How
convenient is your product (or service) for your potential consumer?
27.
4. communication How
will you tell your best potential customer about the cost and convenience of your product and service?
28.
VIDEO from
www.SocialMediaEnergy.com
29.
So, is social
media the answer to marketing BIG on a small budget?
30.
Social Media is
the Answer ONLY if it fits The Four C’s of integrated Marketing communication for YOUR company!
31.
Marketing BIG on
a small Budget means you must know YOUR C’s Consumer Cost Convenience Communication
32.
Thank you for
your attention today! For a copy of this presentation e-mail ssmith@SBUniv.edu
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